As a new member of Atomic Revenue, I can appreciate the different approaches in achieving success for company brands. In the ever-evolving world of marketing, two distinct perspectives are emerging: Digital Revenue Operations (DRO) and Traditional Marketing Agencies. Both occupy crucial positions on the marketing spectrum, and offer unique attributes that merit careful consideration before choosing which makes sense for your company.
Have you, as a B2B business leader, tried multiple tactics over the years to achieve consistent profitability but just can’t seem to reach your goals? Does it feel like you’re swimming upstream and that your teams aren’t aligned to a common objective? Is staying up to speed with technology making reporting and decision-making that much more difficult? You are not alone! All these reasons and more are why B2B business owners and leaders reach out to Atomic Revenue.
We help clients overcome obstacles and achieve their business objectives with the tools and processes that allow them to move forward in profitability for years to come.
Atomic Revenue is a revenue operations company built on the talents of a nationwide team of subject matter experts (SMEs). We believe when companies partner on projects to provide clients with services that go above and beyond to solve their issues and increase revenue, everyone wins. Let’s face it, few companies or individuals can deliver end-to-end revenue production in every area of expertise without help. With our partners, we are the unicorn companies are looking for!
“We grow with our partners by increasing the value we can each deliver for our clients. The bottom line is, we’re better together.” — Scott Sinning, Profitability Practice Leader
In my experience, companies that don’t know who they are culturally, what they want from their people, or know why they’re having problems with unmet goals, will come up with a lot of reasons to be displeased with what they have. You may be saying to yourself, “Business owners and managers always know what they want – they want to sell their products or services.” Or more specifically, they want to sell more of their products and services. But at what expense?
Ed Hagen and Dan Sills founded OMiga in St. Louis, Missouri, to tailor back-office support for small to medium-sized businesses. They found the company growing rapidly, requiring them to concentrate on running the business more often than selling, so they engaged Atomic Revenue to assist with hiring their inaugural salespeople. Read on to find out how they achieved incredible sales results that went beyond the scope of their original request.
Whenever something’s amiss in our business, we tend to point the finger at sales. Think about it: anytime revenue is down, we’re not growing at the desired rate, or we’re not getting the valuation we want before putting our business on the market, we look at sales.
Depressed revenue must be because we’re simply not selling enough. Right? Not necessarily. Sales Operations as part of Revenue Operations provides solutions beyond "closing the deal" to get to profitability goals.
There are various descriptions and definitions emerging for the different types of “operations” within a company – marketing operations, sales operations, business operations, financial operations, digital operations, revenue operations, and more. These terms are often used interchangeably. They are also used as department titles. Each B2B company seems to have its own version of what’s included in the operations disciplines.
Revenue operations focuses on the profitability outcomes that a business is trying to achieve. Most business leaders get revenue operations wrong – they think too narrowly about what it actually entails. The oversimplification of revenue operations limits profitability and impedes growth for any type or size of B2B company.
As a business leader, no doubt you’ve heard about the big push for content marketing. But how does content marketing fit into your B2B company’s revenue operations strategy? Where should your content focus be and how on earth do you create an effective content strategy for your business?
January 1, 2022: Atomic Revenue is excited to announce the official opening of Atomic Revenue West – a Denver, Colorado, collaboration center, or “collaboratorium”, led by Scott Sinning, Profitability Practice Leader and Executive Partner.
