When Atomic Revenue met the AIE management team in 2019, the company was facing a myriad of challenges, including, but not limited to, the fact that most revenue was tied to one client who was contemplating a reduced contract. AIE, also known as Alternatives in Engineering, also had a confusing brand identity, a website security issue, a longer sales cycle than most, trade show spend that was not paying off, and a multi-generational family leadership team taking over the company. Then the pandemic hit, and their largest client did, in fact, minimize their service contract.
Have you ever wondered what motivates B2B companies to reach out to Atomic Revenue for support? A truly comprehensive list of these reasons would be a mile long, so for the sake of this piece we’re going to break down seven of the most common scenarios that we hear repeated time and time again when having initial conversations with our clients.
On a scale of 1-10, how much does your company value customer advocacy? To tell you the truth, viewing customer advocacy as anything less than a 10 (major business priority) means that your company is likely missing out on opportunities to reduce customer acquisition cost, boost brand awareness, and increase revenue. That’s why customer advocacy makes up ⅓ of Revenue Operations, along with lead generation and sales conversion. It’s a vital part of business growth!
An effective Chief Revenue Officer is an integrator. A successful facilitator. A tech-savvy leader who is the champion of companywide objectives across all departments. Ultimately, a CRO knows when, where, and how to ensure anything and everything that affects revenue outcomes – all people, process, and data – is on track.
How does your company make money? How difficult is it to reach your goals? Where do even start to affect change? To answer these and other important questions, Atomic Revenue looks at the entire process of how revenue flows through your company, starting with a diagnosis of over 130 revenue-related processes to learn what roadblocks need to be removed. Then we resolve the issues with a data-driven strategy, and finally optimize the results to ensure you reach your revenue goals with more efficiency and less struggle, year-over-year.
A family-owned, St. Louis-based commercial printing company, The Advertisers Printing Company, proves you’re never too old for growth and change. For nearly a century, this business has stayed at the forefront of modern printing and cutting-edge technology. So why did the third- and fourth-generation owners decide to work with Atomic Revenue?
Traditionally, marketing agencies have been the go-to solution for many companies when they experience slumping sales and inconsistent revenue. A business typically hires a marketing firm to highlight its products and/or services in a new way (website update, printed collateral, social media ads, trade show design, etc.) or to refresh its brand, all in an attempt to get the target audience’s attention, create leads, and ultimately increase sales.
As a business owner or c-suite executive, you know quarterly business reviews (QBRs) can focus on many different topics (product development, supply chain, recruiting, marketing, financials, workforce development, community, charitable relations, etc.). As a result, it may be challenging to know what you should focus on in a QBR and how to use the information gathered to make a real difference in revenue.
Is this a trick question? Every company needs revenue operations! But what is it exactly? It is the entire process by which a business brings in dollars to fund its existence. Although many consider revenue operations to be a function of sales and marketing, it’s this exact oversimplification that limits profitability and often proves to be detrimental for small to midsize businesses.
Earlier this year, the Atomic Revenue team was very excited to help lead the first-ever Midwest Manufacturing Advisers’ webinar, Tough Topics in Manufacturing, featuring speakers from Swip Systems, Mueller Prost, Evans & Dixon, and Atomic Revenue.