Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep them spending money even when sales results continue to fall short of expectations. Does this sound familiar? What you really need to know is how to lower CAC with data.
Atomic Revenue, a St. Louis-based, nationwide revenue operations company, welcomes revenue operations and marketing strategist George Bardenheier as an Executive Partner, July 15, 2019. Bardenheier, principal of Bardenheier Growth Strategies, has an extensive history of creating strategic growth within companies and maximizing clients’ revenue for over 35 years. He consults with private, public, and established Fortune 500 enterprises to help them increase revenue and develop their people through measurable marketing and sales strategy programs.
Does your company have a C-Suite Officer in every area of the business? Do you notice inefficiency with so many Chiefs involved when it comes to a gaining consensus on key business decisions and moving those decisions forward?
In a 2016 Harvard Business Review article by Jacques Neatby, he points out:
Atomic Revenue announces the addition of Brian Peterson as Chief Operating Officer (COO) as of July 1, 2019. After years of creating growth for other companies through its proprietary revenue operations formula, Atomic Revenue is experiencing its own rapid growth, which opened the door for Peterson to join the executive team and help shape corporate strategy.