Traditionally, marketing agencies have been the go-to solution for many companies when they experience slumping sales and inconsistent revenue. A business typically hires a marketing firm to highlight its products and/or services in a new way (website update, printed collateral, social media ads, trade show design, etc.) or to refresh its brand, all in an attempt to get the target audience’s attention, create leads, and ultimately increase sales.
If you’re considering undertaking a data project of any kind, you’re likely to see a lot of data terms that sound very similar but mean incredibly different things. To get to the heart of what you are trying to accomplish, it is essential to define "data," understand each of the different data terms, and learn the interpretations to track and measure what it is you need to know to grow your business with accuracy.
Are you thinking of redesigning your company’s website? Maybe you don’t have one yet because you feel overwhelmed by all the options, leaving you unsure of how much it should cost and which direction to take. Since prices range anywhere from a few hundred dollars for a DIY site to tens of thousands for the most complex and comprehensive websites, I’ve decided to break down the complete cost of website design, simplify the process, and help you understand what to expect.