A family-owned, St. Louis-based commercial printing company, The Advertisers Printing Company, proves you’re never too old for growth and change. For nearly a century, this business has stayed at the forefront of modern printing and cutting-edge technology. So why did the third- and fourth-generation owners decide to work with Atomic Revenue?
This is a truly remarkable client success story for many reasons, one being that Atomic Revenue, two PR firms, a media buyer, a creative agency, a tableau® building consultant, an internal organization of 10+ employees, and a board of directors all worked together to take Paper & Packaging Board’s marketing and educational campaign strategy to the next level. This collaboration and the objective were very different from the norm, as Paper & Packaging Board does not sell anything. It is an association that exists to influence the global community to use more of the industry’s products, with no revenue or profit to measure and track results.
If you’re considering undertaking a data project of any kind, you’re likely to see a lot of data terms that sound very similar but mean incredibly different things. To get to the heart of what you are trying to accomplish, it is essential to define "data," understand each of the different data terms, and learn the interpretations to track and measure what it is you need to know to grow your business with accuracy.
Is this a trick question? Every company needs revenue operations! But what is it exactly? It is the entire process by which a business brings in dollars to fund its existence. Although many consider revenue operations to be a function of sales and marketing, it’s this exact oversimplification that limits profitability and often proves to be detrimental for small to midsize businesses.
Does implementing an effective marketing strategy feel like taming a tornado? Between the data, marketing channels, new tools, algorithm changes, and sales tactics - it can seem overwhelming to generating new sales and increase revenue with today's marketing when you try to take this in-house. That’s why hiring a reputable marketing agency that specializes in the marketing and sales process from top-of-funnel down, with end-to-end production™ and measurable revenue outcomes, is essential to business growth.
Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep them spending money even when sales results continue to fall short of expectations. Does this sound familiar?
This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011:
Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals.