What Do I Need to Know to Hire a Marketing Agency?

Does implementing an effective marketing strategy feel like taming a tornado? Between the data, marketing channels, new tools,  algorithm changes, and sales tactics - it can seem overwhelming to generating new sales and increase revenue with today's marketing when you try to take this in-house....

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Using Data to Lower Your Customer Acquisition Costs (CAC)

Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep...

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How to Show Social Media ROI

This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011:

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Enterprise University Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment

Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals.

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