Does implementing an effective marketing strategy feel like taming a tornado? Between the data, marketing channels, new tools, algorithm changes, and sales tactics - it can seem overwhelming to generating new sales and increase revenue with today's marketing when you try to take this in-house. That’s why hiring a reputable marketing agency that specializes in the marketing and sales process from top-of-funnel down, with end-to-end production™ and measurable revenue outcomes, is essential to business growth.
Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep them spending money even when sales results continue to fall short of expectations. Does this sound familiar?
This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011:
Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals.