What's on the Digital Radar for 2019

The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.

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10 Books Every Business Owner Should Read in 2019

Whether it’s a challenge we’ve faced first hand at Atomic Revenue, or a barrier to growth we’ve helped a client solve, our team has learned not only from experience but by being avid readers. We decided to put our heads together to come up with this list of reads that we consider to be game...

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How to Show Social Media ROI

This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011:

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5 Ways to Drive eCommerce Revenue Growth

Any e-commerce seller will tell you that a top priority is long-term, sustainable growth. As important as growth is, it can be difficult to actually focus on when you’re also managing your day-to-day operations and making sure your orders get fulfilled on time. To help you get in a position to...

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Why is Command and Control Workplace Culture Bad for Business?

At Atomic Revenue we are huge proponents of self-managed teams.  Not only do we value the expertise and capability of everyone we hire, but we also recognize the huge opportunity for reducing costs and improving results when management time and energy can focus on progress versus oversight.

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Why Should Video Matter to My Company?

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods.

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5 Considerations in Sales Collateral That Are NOT About Design

External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity.

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Expense Reduction and Revenue Growth Drives Business Valuation

After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs.

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5 Reasons Why Sales Collateral Goes Awry

When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked:

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Executing Your Department Budgets Like a CFO

Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.

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