After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs.
When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked:
Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.
Why do companies outsource digital marketing? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. But you must work with dependable marketing outsourcing companies to ensure uninterrupted business. First, let’s think about the marketing department specifically and how the benefits of outsourcing marketing can improve your business.
This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers. Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role. This leaves many companies in a chicken-and-egg situation because your marketing effort requires leadership to effectively support revenue production which is required to finance another executive salary. A fractional CMO answers this riddle.
As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss” and “prove my worth” by creating aesthetically pleasing work.
Looking for a nice way to tell co-workers and clients their emails need help in the etiquette department? Here’s how to sound professional and make connections last with these 10 invaluable tips from startup pro Brian Slawin.
