No matter how you slice it, you can’t afford to NOT be on social media. Yes, even you, B2B companies. Regardless of what you sell and who you sell it to – I’ll re-state what we at Atomic Revenue continue to drive home to our clients – you are selling to people. And what do people do when they are not working? How do they communicate with their peers and family, learn new things, keep an eye on their industry, get to know new people at companies, and become inspired? Social media. No matter what products or services you offer, you can benefit from B2B social media marketing.
Are you on LinkedIn but unsure of what it can do for you and how to best utilize the space? You’re not alone. Many business owners, company executives, and sales professionals have a LinkedIn profile but rarely post, follow, engage, and use this social media platform to its fullest extent. LinkedIn is still the #1 social tool to professionally communicate and connect with B2B prospects and stay top-of-mind with current connections. It only takes minutes per day to optimize your presence and grow your brand – and it’s free! Here are some easy tips and proven methods for using LinkedIn to prospect and grow sales.
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.