Marketing and sales leaders, customer service and finance leadership teams – even company executives – are struggling daily with how best to AMP-up their revenue production. Many companies make worthy attempts to address their lackluster revenue performance through one-off tactics that range from hiring, firing, and changing sales/marketing roles, to internal digital solutions and customer marketing – to no avail. Sound familiar?
When considering your leadership team, it’s important to reflect on your company’s values. What do your customers and employees value about your organization? Is your business model still relevant today? Will it be relevant to future generations?