In my experience, companies that don’t know who they are culturally, what they want from their people, or know why they’re having problems with unmet goals, will come up with a lot of reasons to be displeased with what they have. You may be saying to yourself, “Business owners and managers always know what they want – they want to sell their products or services.” Or more specifically, they want to sell more of their products and services. But at what expense?
On a scale of 1-10, how much does your company value customer advocacy? To tell you the truth, viewing customer advocacy as anything less than a 10 (major business priority) means that your company is likely missing out on opportunities to reduce customer acquisition cost, boost brand awareness, and increase revenue. That’s why customer advocacy makes up ⅓ of Revenue Operations, along with lead generation and sales conversion. It’s a vital part of business growth!
To be a contractor, employee, or partner with Atomic Revenue is a unique, limitless experience. On the face of it, we are a group of laptop-using, earbud wearing entrepreneurs across the nation who are subject matter experts (SMEs) and strategists with specialties that help our clients with data-driven, end-to-end revenue production™. However, beyond what defines us as professionals, the Atomic Revenue team has a rare bond and an amazing culture – we know that we are part of something bigger than ourselves.
Traditionally, marketing agencies have been the go-to solution for many companies when they experience slumping sales and inconsistent revenue. A business typically hires a marketing firm to highlight its products and/or services in a new way (website update, printed collateral, social media ads, trade show design, etc.) or to refresh its brand, all in an attempt to get the target audience’s attention, create leads, and ultimately increase sales.
Are you one of those? Are you just like all the other marketing companies? Engineering firms? Technology companies? CEOs or business owners? To the untrained, public eye, all businesses are clumped together in categories without differentiators – there is a magical ripple effect of sameness from one marketing company to the next, one tech company to the next, and so on.