Are you one of the B2B or B2C organizations adjusting lead generation and selling tactics to increase revenue and set the stage for continued growth in this new business environment? If so, how do you validate your new or adjusted revenue model and determine if it will produce a return on investment (ROI) for the required resource allocation?
Are you reassessing and realigning your company’s operations strategies for the new selling paradigm we are all facing? If so, where do you focus your efforts to optimize growth – business ops or rev ops strategies, or both? But isn’t a “business operations strategy the same as a revenue operations strategy?” you ask. Each achieves different goals, so you need to know the difference.