---
title: Five Considerations for Restructuring Your Sales Team When Expanding Market Reach
description: Before restructuring your sales team for market expansion, explore 5 key considerations, from defining roles and territories to management, culture, and compensation strategies.
image: https://blog.atomicrevenue.com/hubfs/5%20Considerations%20Restructuring%20Sales%20to%20Expand%20Market%20Reach%20(5).webp
---

[![Atomic Revenue Logo_Full Color_Horizontal-2](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png?width=4628&height=1071&name=Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png "Atomic Revenue Logo_Full Color_Horizontal-2")](https://atomicrevenue.com/)

- [HOME](https://atomicrevenue.com/)
- [EXPERTISE](https://atomicrevenue.com/expertise/)
- [SOLUTIONS](https://atomicrevenue.com/solutions/) 
    - [The Million Dollar Growth Pact](https://atomicrevenue.com/mdgp/)
    - [Revenue Operating Plan](https://www.atomicrevenue.com/solutions/revenue-operating-plan/)
    - [Revenue Enablement Solutions](https://www.atomicrevenue.com/solutions/revenue-enablement-solutions/)
    - [Optimize Revenue Performance](https://www.atomicrevenue.com/solutions/optimize/)
- [RESOURCES](https://atomicrevenue.com/resources/) 
    - [Video Insights](https://www.atomicrevenue.com/resources/video-insights/)
    - [Blog](https://blog.atomicrevenue.com/)
    - [News](https://atomicrevenue.com/resources/news/)
    - [Case Studies](https://blog.atomicrevenue.com/tag/case-studies)
    - [Downloads](https://www.atomicrevenue.com/resources/downloads/)
- [ABOUT](https://atomicrevenue.com/about-us/) 
    - [PARTNER PROGRAM](https://atomicrevenue.com/partner-program/)
    - [CAREERS](https://www.atomicrevenue.com/careers/)
- [CONTACT](https://atomicrevenue.com/contact/)

# Five Considerations for Restructuring Your Sales Team When Expanding Market Reach

Posted by [Simon Stillwell](https://blog.atomicrevenue.com/author/simon-stillwell)

![Simon Stillwell](https://blog.atomicrevenue.com/hubfs/Simon-Stillwell.webp)

![5 Considerations Restructuring Sales to Expand Market Reach (5)](https://blog.atomicrevenue.com/hs-fs/hubfs/5%20Considerations%20Restructuring%20Sales%20to%20Expand%20Market%20Reach%20(5).webp?width=1080&height=566&name=5%20Considerations%20Restructuring%20Sales%20to%20Expand%20Market%20Reach%20(5).webp)As businesses mature, expanding market reach becomes essential. Whether you’re merging with another company, acquiring a new business, adding to your product offerings, or simply looking to grow your sales team, your sales structure will likely need to adapt to meet new demands.

You have to think about how you structure your team in this new environment, because things will likely need to change—and they should.

Here are five key considerations to keep in mind:

## **1. Roles: What Does Your Sales Team Really Need?**

The first question to ask is whether you need to hire more salespeople or can you reconfigure the existing team. Don’t just assume you need to bring in a bunch of new hires—take a step back and evaluate what roles you truly need to support your expansion.

Do you need SDRs (Sales Development Representatives) to fill your pipeline? Or is the bigger issue having more AEs (Account Executives) to service new territories or a larger client base? Maybe you need both—but how many of each?

Expansion is the perfect time to look at your current team’s skills and gaps. You want to think about how to continue bringing in new clients while still taking care of your existing customers. 

Don't just throw people at the problem—figure out where the gaps are and fill them with the right roles.

## **2. Territories: New vs. Existing Markets**

The second big consideration is geography—are you entering new territories or expanding deeper into existing ones? Each comes with its own set of challenges.

If you're entering a new territory, make sure you understand the market requirements:

  \*   Are customer needs in this new territory the same as in your existing ones?  
  \*   Does your product meet the needs of the new market's Ideal Customer Profile (ICP)?   
  \*   Do you have a strong product-market fit (PMF) for this new area?

This is where a go-to-market (GTM) analysis can help you decide what resources you need, whether that’s extra sales staff, support teams, or marketing efforts.

On the other hand, if you're adding salespeople to an existing market—say you’re dividing the U.S. into eight regions instead of four—you’ve got to plan extensively.

Each territory should offer your salespeople the same level of opportunity, such as a balanced mix of large and small clients.

![5 Considerations Restructuring Sales to Expand Market Reach (2)](https://blog.atomicrevenue.com/hs-fs/hubfs/5%20Considerations%20Restructuring%20Sales%20to%20Expand%20Market%20Reach%20(2).png?width=1080&height=566&name=5%20Considerations%20Restructuring%20Sales%20to%20Expand%20Market%20Reach%20(2).png)

## **3. Management: Don’t Overload Your Sales Managers**

As your team expands, you’re not just adding new people—you’re adding new layers of complexity. This means your management structure has to be reviewed as well.

Good sales managers do more than just chase pipeline reports. They train, coach, and drive their teams to continuous improvement. 

But there’s only so much bandwidth they have.  Overloading your sales management transforms them into administrative staff, chasing pipeline reports and running sales meetings, while rendering them unable to add value through proactive coaching and 1:1 mentoring.

## **4. Culture: Keep What Makes Your Company Special**

Culture might seem like a strange thing to think about when you're in the middle of expanding your sales team, but trust me—it’s important.

Whether it’s a focus on collaboration, work-life balance, or customer-centric values, make sure those elements don’t get diluted as you grow your team.  As your team does expand —especially into new regions or countries — maintaining company culture is essential.  After all, it has been an instrumental part of your success thus far.  

Maintaining your unique way of working, both internally and externally, must be maintained as you bring on staff, expand into new territories or open offices overseas.

![5 Considerations Restructuring Sales to Expand Market Reach (3)](https://blog.atomicrevenue.com/hs-fs/hubfs/5%20Considerations%20Restructuring%20Sales%20to%20Expand%20Market%20Reach%20(3).webp?width=1050&height=550&name=5%20Considerations%20Restructuring%20Sales%20to%20Expand%20Market%20Reach%20(3).webp)

## **5. Compensation: Keep It Fair and Aligned with Growth**

Salespeople thrive on commissions and earning potential. As your team grows, two things need to be considered when it comes to compensation:

1. Make sure your existing staff’s opportunities aren’t reduced.
2. Ensure the compensation structure aligns with your company’s expanded goals.

If your compensation plan doesn’t reward behaviors that align with your growth strategy, it risks not getting the results you want. Your compensation plan must reflect the evolving priorities of the business.

As you add products and enter new markets, the comp structure has to encourage the right behavior to meet those goals.

## **Bonus Tip: Don’t Expand Until You’re Ready**

One last point—don’t expand your sales team until your current salespeople are maxed out and performing at a high level.

If you’ve got a team of four, and only one person is performing well while the other three are just average (or worse), you’re better off fixing the current team before expanding. Get everyone operating at peak efficiency before you bring in more people—otherwise, you’re just adding complexity to a problem that hasn’t been solved yet.

## **Summary**

Expanding your sales team is a big move, whether it’s through mergers, acquisitions, entering new markets, or just growing your existing team. Each situation comes with its own challenges, and it’s important to carefully consider the roles, territories, management structure, culture, and compensation.

In times like these, it can be invaluable to have a seasoned Chief Revenue Officer (CRO) guiding the process. At Atomic Revenue, we provide fractional executives to help you through these kinds of challenges.

As I always say, “It helps to have at least one person in the room who’s been there and done it before.”

---

### About the Author

![Simon-Stillwell](https://blog.atomicrevenue.com/hs-fs/hubfs/Simon-Stillwell.webp?width=158&height=154&name=Simon-Stillwell.webp)Simon Stillwell is a seasoned sales strategist with extensive global sales team leadership and development experience, spanning startups to publicly traded firms. With a track record of successfully launching foreign businesses in the US and experience across various growth phases, Simon’s expertise as an advisor and fractional Chief Sales Officer (CSO) helps businesses tackle the gamut of sales challenges. Beyond his professional accomplishments, Simon is a keen sailor with many ocean miles and a transatlantic race under his keel.

 Topics: [growth](https://blog.atomicrevenue.com/tag/growth), [Sales Operations](https://blog.atomicrevenue.com/tag/sales-operations), [sales teams](https://blog.atomicrevenue.com/tag/sales-teams), [Chief Revenue Officer](https://blog.atomicrevenue.com/tag/chief-revenue-officer), [sales development and growth strategies](https://blog.atomicrevenue.com/tag/sales-development-and-growth-strategies)

Find me on:

[LinkedIn](https://www.linkedin.com/in/simon-stillwell-1381aa/)

- [Tweet](https://twitter.com/share)

### Subscribe to our Newsletter

### Recent Posts

### Archives

- [March 2026 (2)](https://blog.atomicrevenue.com/archive/2026/03)
- [January 2026 (1)](https://blog.atomicrevenue.com/archive/2026/01)
- [December 2025 (2)](https://blog.atomicrevenue.com/archive/2025/12)
- [November 2025 (1)](https://blog.atomicrevenue.com/archive/2025/11)
- [September 2025 (3)](https://blog.atomicrevenue.com/archive/2025/09)
- [July 2025 (1)](https://blog.atomicrevenue.com/archive/2025/07)
- [May 2025 (1)](https://blog.atomicrevenue.com/archive/2025/05)
- [April 2025 (1)](https://blog.atomicrevenue.com/archive/2025/04)
- [March 2025 (4)](https://blog.atomicrevenue.com/archive/2025/03)
- [February 2025 (3)](https://blog.atomicrevenue.com/archive/2025/02)
- [January 2025 (4)](https://blog.atomicrevenue.com/archive/2025/01)
- [December 2024 (2)](https://blog.atomicrevenue.com/archive/2024/12)
- [November 2024 (4)](https://blog.atomicrevenue.com/archive/2024/11)
- [October 2024 (2)](https://blog.atomicrevenue.com/archive/2024/10)
- [September 2024 (1)](https://blog.atomicrevenue.com/archive/2024/09)
- [February 2024 (1)](https://blog.atomicrevenue.com/archive/2024/02)
- [April 2023 (1)](https://blog.atomicrevenue.com/archive/2023/04)
- [March 2023 (2)](https://blog.atomicrevenue.com/archive/2023/03)
- [February 2023 (1)](https://blog.atomicrevenue.com/archive/2023/02)
- [January 2023 (2)](https://blog.atomicrevenue.com/archive/2023/01)
- [December 2022 (2)](https://blog.atomicrevenue.com/archive/2022/12)
- [November 2022 (2)](https://blog.atomicrevenue.com/archive/2022/11)
- [October 2022 (1)](https://blog.atomicrevenue.com/archive/2022/10)
- [September 2022 (1)](https://blog.atomicrevenue.com/archive/2022/09)
- [August 2022 (2)](https://blog.atomicrevenue.com/archive/2022/08)
- [July 2022 (1)](https://blog.atomicrevenue.com/archive/2022/07)
- [June 2022 (2)](https://blog.atomicrevenue.com/archive/2022/06)
- [April 2022 (1)](https://blog.atomicrevenue.com/archive/2022/04)
- [February 2022 (1)](https://blog.atomicrevenue.com/archive/2022/02)
- [January 2022 (2)](https://blog.atomicrevenue.com/archive/2022/01)
- [December 2021 (2)](https://blog.atomicrevenue.com/archive/2021/12)
- [November 2021 (1)](https://blog.atomicrevenue.com/archive/2021/11)
- [October 2021 (3)](https://blog.atomicrevenue.com/archive/2021/10)
- [September 2021 (3)](https://blog.atomicrevenue.com/archive/2021/09)
- [August 2021 (1)](https://blog.atomicrevenue.com/archive/2021/08)
- [July 2021 (2)](https://blog.atomicrevenue.com/archive/2021/07)
- [June 2021 (1)](https://blog.atomicrevenue.com/archive/2021/06)
- [May 2021 (2)](https://blog.atomicrevenue.com/archive/2021/05)
- [April 2021 (1)](https://blog.atomicrevenue.com/archive/2021/04)
- [February 2021 (3)](https://blog.atomicrevenue.com/archive/2021/02)
- [January 2021 (2)](https://blog.atomicrevenue.com/archive/2021/01)
- [December 2020 (2)](https://blog.atomicrevenue.com/archive/2020/12)
- [November 2020 (1)](https://blog.atomicrevenue.com/archive/2020/11)
- [October 2020 (5)](https://blog.atomicrevenue.com/archive/2020/10)
- [September 2020 (2)](https://blog.atomicrevenue.com/archive/2020/09)
- [August 2020 (4)](https://blog.atomicrevenue.com/archive/2020/08)
- [July 2020 (5)](https://blog.atomicrevenue.com/archive/2020/07)
- [June 2020 (2)](https://blog.atomicrevenue.com/archive/2020/06)
- [April 2020 (3)](https://blog.atomicrevenue.com/archive/2020/04)
- [March 2020 (2)](https://blog.atomicrevenue.com/archive/2020/03)
- [February 2020 (2)](https://blog.atomicrevenue.com/archive/2020/02)
- [January 2020 (4)](https://blog.atomicrevenue.com/archive/2020/01)
- [December 2019 (2)](https://blog.atomicrevenue.com/archive/2019/12)
- [November 2019 (2)](https://blog.atomicrevenue.com/archive/2019/11)
- [October 2019 (2)](https://blog.atomicrevenue.com/archive/2019/10)
- [September 2019 (2)](https://blog.atomicrevenue.com/archive/2019/09)
- [August 2019 (3)](https://blog.atomicrevenue.com/archive/2019/08)
- [July 2019 (3)](https://blog.atomicrevenue.com/archive/2019/07)
- [June 2019 (2)](https://blog.atomicrevenue.com/archive/2019/06)
- [April 2019 (2)](https://blog.atomicrevenue.com/archive/2019/04)
- [February 2019 (1)](https://blog.atomicrevenue.com/archive/2019/02)
- [January 2019 (1)](https://blog.atomicrevenue.com/archive/2019/01)
- [December 2018 (1)](https://blog.atomicrevenue.com/archive/2018/12)
- [November 2018 (2)](https://blog.atomicrevenue.com/archive/2018/11)
- [October 2018 (1)](https://blog.atomicrevenue.com/archive/2018/10)
- [September 2018 (4)](https://blog.atomicrevenue.com/archive/2018/09)
- [August 2018 (2)](https://blog.atomicrevenue.com/archive/2018/08)
- [July 2018 (1)](https://blog.atomicrevenue.com/archive/2018/07)
- [June 2018 (1)](https://blog.atomicrevenue.com/archive/2018/06)
- [May 2018 (1)](https://blog.atomicrevenue.com/archive/2018/05)
- [April 2018 (1)](https://blog.atomicrevenue.com/archive/2018/04)
- [February 2018 (1)](https://blog.atomicrevenue.com/archive/2018/02)
- [January 2018 (1)](https://blog.atomicrevenue.com/archive/2018/01)
- [December 2017 (1)](https://blog.atomicrevenue.com/archive/2017/12)
- [October 2017 (1)](https://blog.atomicrevenue.com/archive/2017/10)
- [August 2017 (1)](https://blog.atomicrevenue.com/archive/2017/08)
- [June 2017 (1)](https://blog.atomicrevenue.com/archive/2017/06)
- [May 2017 (1)](https://blog.atomicrevenue.com/archive/2017/05)
- [October 2016 (1)](https://blog.atomicrevenue.com/archive/2016/10)
- [June 2016 (1)](https://blog.atomicrevenue.com/archive/2016/06)

See all

### Categories

- [revenue operations (41)](https://blog.atomicrevenue.com/tag/revenue-operations)
- [Digital Operations (25)](https://blog.atomicrevenue.com/tag/digital-operations)
- [customer advocacy (22)](https://blog.atomicrevenue.com/tag/customer-advocacy)
- [Atomic Revenue (21)](https://blog.atomicrevenue.com/tag/atomic-revenue)
- [Marketing Operations (18)](https://blog.atomicrevenue.com/tag/marketing-operations)
- [B2B revenue growth (17)](https://blog.atomicrevenue.com/tag/b2b-revenue-growth)
- [Education (17)](https://blog.atomicrevenue.com/tag/education)
- [Sales Operations (15)](https://blog.atomicrevenue.com/tag/sales-operations)
- [digital marketing (15)](https://blog.atomicrevenue.com/tag/digital-marketing)
- [lead generation (15)](https://blog.atomicrevenue.com/tag/lead-generation)
- [KPI (14)](https://blog.atomicrevenue.com/tag/kpi)
- [Case Studies (13)](https://blog.atomicrevenue.com/tag/case-studies)
- [News (13)](https://blog.atomicrevenue.com/tag/news)
- [Human Capital Solutions (12)](https://blog.atomicrevenue.com/tag/human-capital-solutions)
- [revenue diagnostics (12)](https://blog.atomicrevenue.com/tag/revenue-diagnostics)
- [KPI Dashboard (11)](https://blog.atomicrevenue.com/tag/kpi-dashboard)
- [data accuracy (11)](https://blog.atomicrevenue.com/tag/data-accuracy)
- [increase revenue (11)](https://blog.atomicrevenue.com/tag/increase-revenue)
- [sales teams (10)](https://blog.atomicrevenue.com/tag/sales-teams)
- [EOS (9)](https://blog.atomicrevenue.com/tag/eos)
- [RevOps (9)](https://blog.atomicrevenue.com/tag/revops)
- [data strategy (9)](https://blog.atomicrevenue.com/tag/data-strategy)
- [digital customer service (9)](https://blog.atomicrevenue.com/tag/digital-customer-service)
- [digital marketing strategy (9)](https://blog.atomicrevenue.com/tag/digital-marketing-strategy)
- [Customer Success (8)](https://blog.atomicrevenue.com/tag/customer-success)
- [key performance indicators (8)](https://blog.atomicrevenue.com/tag/key-performance-indicators)
- [KPIs (7)](https://blog.atomicrevenue.com/tag/kpis)
- [fractional management (7)](https://blog.atomicrevenue.com/tag/fractional-management)
- [sales enablement (7)](https://blog.atomicrevenue.com/tag/sales-enablement)
- [B2B digital operations (6)](https://blog.atomicrevenue.com/tag/b2b-digital-operations)
- [CRM (6)](https://blog.atomicrevenue.com/tag/crm)
- [Data Process (6)](https://blog.atomicrevenue.com/tag/data-process)
- [digital sales (6)](https://blog.atomicrevenue.com/tag/digital-sales)
- [growth (6)](https://blog.atomicrevenue.com/tag/growth)
- [revenue operations strategy (6)](https://blog.atomicrevenue.com/tag/revenue-operations-strategy)
- [revenue strategy (6)](https://blog.atomicrevenue.com/tag/revenue-strategy)
- [sales conversion (6)](https://blog.atomicrevenue.com/tag/sales-conversion)
- [Automate Data (5)](https://blog.atomicrevenue.com/tag/automate-data)
- [B2B lead gen (5)](https://blog.atomicrevenue.com/tag/b2b-lead-gen)
- [B2B lead generation (5)](https://blog.atomicrevenue.com/tag/b2b-lead-generation)
- [B2B people operations (5)](https://blog.atomicrevenue.com/tag/b2b-people-operations)
- [COVID19 revenue (5)](https://blog.atomicrevenue.com/tag/covid19-revenue)
- [MarTech (5)](https://blog.atomicrevenue.com/tag/martech)
- [brand development (5)](https://blog.atomicrevenue.com/tag/brand-development)
- [branding (5)](https://blog.atomicrevenue.com/tag/branding)
- [business operations (5)](https://blog.atomicrevenue.com/tag/business-operations)
- [case study (5)](https://blog.atomicrevenue.com/tag/case-study)
- [digital tools (5)](https://blog.atomicrevenue.com/tag/digital-tools)
- [press release (5)](https://blog.atomicrevenue.com/tag/press-release)
- [social media (5)](https://blog.atomicrevenue.com/tag/social-media)
- [social media marketing (5)](https://blog.atomicrevenue.com/tag/social-media-marketing)
- [technology transformation (5)](https://blog.atomicrevenue.com/tag/technology-transformation)
- [Financial Operations (4)](https://blog.atomicrevenue.com/tag/financial-operations)
- [automation (4)](https://blog.atomicrevenue.com/tag/automation)
- [budgeting (4)](https://blog.atomicrevenue.com/tag/budgeting)
- [competitive differentiation (4)](https://blog.atomicrevenue.com/tag/competitive-differentiation)
- [customer marketing strategy (4)](https://blog.atomicrevenue.com/tag/customer-marketing-strategy)
- [customer success strategy (4)](https://blog.atomicrevenue.com/tag/customer-success-strategy)
- [data customer advocacy (4)](https://blog.atomicrevenue.com/tag/data-customer-advocacy)
- [digital trends (4)](https://blog.atomicrevenue.com/tag/digital-trends)
- [go-to-market strategy (4)](https://blog.atomicrevenue.com/tag/go-to-market-strategy)
- [human resources (4)](https://blog.atomicrevenue.com/tag/human-resources)
- [marketing agency (4)](https://blog.atomicrevenue.com/tag/marketing-agency)
- [people operations (4)](https://blog.atomicrevenue.com/tag/people-operations)
- [CRO (3)](https://blog.atomicrevenue.com/tag/cro)
- [Data Surrounding Customer Advocacy (3)](https://blog.atomicrevenue.com/tag/data-surrounding-customer-advocacy)
- [Executive Partner (3)](https://blog.atomicrevenue.com/tag/executive-partner)
- [KPI Management (3)](https://blog.atomicrevenue.com/tag/kpi-management)
- [KPI alignment (3)](https://blog.atomicrevenue.com/tag/kpi-alignment)
- [Marketing Automation, (3)](https://blog.atomicrevenue.com/tag/marketing-automation)
- [Million Dollar Growth Pact (3)](https://blog.atomicrevenue.com/tag/million-dollar-growth-pact)
- [PeopleOps (3)](https://blog.atomicrevenue.com/tag/peopleops)
- [Work for Atomic Revenue (3)](https://blog.atomicrevenue.com/tag/work-for-atomic-revenue)
- [cost analysis (3)](https://blog.atomicrevenue.com/tag/cost-analysis)
- [cost management (3)](https://blog.atomicrevenue.com/tag/cost-management)
- [culture (3)](https://blog.atomicrevenue.com/tag/culture)
- [customer experience (UX) (3)](https://blog.atomicrevenue.com/tag/customer-experience-ux)
- [data-driven (3)](https://blog.atomicrevenue.com/tag/data-driven)
- [digital audit (3)](https://blog.atomicrevenue.com/tag/digital-audit)
- [fractional Marketing Leader (3)](https://blog.atomicrevenue.com/tag/fractional-marketing-leader)
- [fractional c-level executive (3)](https://blog.atomicrevenue.com/tag/fractional-c-level-executive)
- [how to market to customers (3)](https://blog.atomicrevenue.com/tag/how-to-market-to-customers)
- [linkedin (3)](https://blog.atomicrevenue.com/tag/linkedin)
- [people operations approach (3)](https://blog.atomicrevenue.com/tag/people-operations-approach)
- [return on investment (3)](https://blog.atomicrevenue.com/tag/return-on-investment)
- [revenue in a recession (3)](https://blog.atomicrevenue.com/tag/revenue-in-a-recession)
- [sales process (3)](https://blog.atomicrevenue.com/tag/sales-process)
- [seo (3)](https://blog.atomicrevenue.com/tag/seo)
- [website design (3)](https://blog.atomicrevenue.com/tag/website-design)
- [B2B brand strategy (2)](https://blog.atomicrevenue.com/tag/b2b-brand-strategy)
- [B2B lead generation companies (2)](https://blog.atomicrevenue.com/tag/b2b-lead-generation-companies)
- [B2B marketing (2)](https://blog.atomicrevenue.com/tag/b2b-marketing)
- [B2B pricing (2)](https://blog.atomicrevenue.com/tag/b2b-pricing)
- [B2B sales (2)](https://blog.atomicrevenue.com/tag/b2b-sales)
- [B2B social media (2)](https://blog.atomicrevenue.com/tag/b2b-social-media)
- [Board of Managers (2)](https://blog.atomicrevenue.com/tag/board-of-managers)
- [Chief Revenue Officer (2)](https://blog.atomicrevenue.com/tag/chief-revenue-officer)
- [Facebook Ad Strategy (2)](https://blog.atomicrevenue.com/tag/facebook-ad-strategy)
- [Facebook B2B (2)](https://blog.atomicrevenue.com/tag/facebook-b2b)
- [GTMS (2)](https://blog.atomicrevenue.com/tag/gtms)
- [Lead gen companies (2)](https://blog.atomicrevenue.com/tag/lead-gen-companies)
- [Multi-Generation Leadership Team (2)](https://blog.atomicrevenue.com/tag/multi-generation-leadership-team)
- [Sales & Marketing Alignment (2)](https://blog.atomicrevenue.com/tag/sales-marketing-alignment)
- [Scott Sinning, Profitability Practice Leader (2)](https://blog.atomicrevenue.com/tag/scott-sinning-profitability-practice-leader)
- [analytics (2)](https://blog.atomicrevenue.com/tag/analytics)
- [business operating system (2)](https://blog.atomicrevenue.com/tag/business-operating-system)
- [buyer journey (2)](https://blog.atomicrevenue.com/tag/buyer-journey)
- [cash flow (2)](https://blog.atomicrevenue.com/tag/cash-flow)
- [cost cutting ideas (2)](https://blog.atomicrevenue.com/tag/cost-cutting-ideas)
- [customer marketing (2)](https://blog.atomicrevenue.com/tag/customer-marketing)
- [customer retention (2)](https://blog.atomicrevenue.com/tag/customer-retention)
- [customer segmentation (2)](https://blog.atomicrevenue.com/tag/customer-segmentation)
- [customer success kpis (2)](https://blog.atomicrevenue.com/tag/customer-success-kpis)
- [customer success metrics (2)](https://blog.atomicrevenue.com/tag/customer-success-metrics)
- [customer success tools (2)](https://blog.atomicrevenue.com/tag/customer-success-tools)
- [customer-focused (2)](https://blog.atomicrevenue.com/tag/customer-focused)
- [data analytics (2)](https://blog.atomicrevenue.com/tag/data-analytics)
- [data terms (2)](https://blog.atomicrevenue.com/tag/data-terms)
- [digital customer advocacy (2)](https://blog.atomicrevenue.com/tag/digital-customer-advocacy)
- [employees (2)](https://blog.atomicrevenue.com/tag/employees)
- [events (2)](https://blog.atomicrevenue.com/tag/events)
- [executive brand (2)](https://blog.atomicrevenue.com/tag/executive-brand)
- [facebook (2)](https://blog.atomicrevenue.com/tag/facebook)
- [financial operations model (2)](https://blog.atomicrevenue.com/tag/financial-operations-model)
- [forecasting (2)](https://blog.atomicrevenue.com/tag/forecasting)
- [fractional CMO (2)](https://blog.atomicrevenue.com/tag/fractional-cmo)
- [fractional Chief Financial Officer (CFO) (2)](https://blog.atomicrevenue.com/tag/fractional-chief-financial-officer-cfo)
- [fractional executive (2)](https://blog.atomicrevenue.com/tag/fractional-executive)
- [go-to-market (2)](https://blog.atomicrevenue.com/tag/go-to-market)
- [key performance management (2)](https://blog.atomicrevenue.com/tag/key-performance-management)
- [lead scoring (2)](https://blog.atomicrevenue.com/tag/lead-scoring)
- [manufacturing sales solutions (2)](https://blog.atomicrevenue.com/tag/manufacturing-sales-solutions)
- [marketing department (2)](https://blog.atomicrevenue.com/tag/marketing-department)
- [measurement (2)](https://blog.atomicrevenue.com/tag/measurement)
- [metrics (2)](https://blog.atomicrevenue.com/tag/metrics)
- [midwest manufacturing leaders (2)](https://blog.atomicrevenue.com/tag/midwest-manufacturing-leaders)
- [press (2)](https://blog.atomicrevenue.com/tag/press)
- [price strategy (2)](https://blog.atomicrevenue.com/tag/price-strategy)
- [pricing data (2)](https://blog.atomicrevenue.com/tag/pricing-data)
- [pricing strategy (2)](https://blog.atomicrevenue.com/tag/pricing-strategy)
- [profitability (2)](https://blog.atomicrevenue.com/tag/profitability)
- [recruiting (2)](https://blog.atomicrevenue.com/tag/recruiting)
- [saas (2)](https://blog.atomicrevenue.com/tag/saas)
- [sales collateral (2)](https://blog.atomicrevenue.com/tag/sales-collateral)
- [sales development and growth strategies (2)](https://blog.atomicrevenue.com/tag/sales-development-and-growth-strategies)
- [social listening (2)](https://blog.atomicrevenue.com/tag/social-listening)
- [st. louis (2)](https://blog.atomicrevenue.com/tag/st-louis)
- [teamwork (2)](https://blog.atomicrevenue.com/tag/teamwork)
- [types of marketing (2)](https://blog.atomicrevenue.com/tag/types-of-marketing)
- [AI adoption framework (1)](https://blog.atomicrevenue.com/tag/ai-adoption-framework)
- [AI implementation strategy (1)](https://blog.atomicrevenue.com/tag/ai-implementation-strategy)
- [AI readiness assessment (1)](https://blog.atomicrevenue.com/tag/ai-readiness-assessment)
- [Atomic Revenue Collaboratorium Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-collaboratorium-denver)
- [Atomic Revenue Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-denver)
- [Atomic Revenue partnership benefits (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-partnership-benefits)
- [Atomic Revenue west-coast (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-west-coast)
- [B2B content marketing (1)](https://blog.atomicrevenue.com/tag/b2b-content-marketing)
- [B2B digital marketing (1)](https://blog.atomicrevenue.com/tag/b2b-digital-marketing)
- [B2B market segmentation (1)](https://blog.atomicrevenue.com/tag/b2b-market-segmentation)
- [B2B price change (1)](https://blog.atomicrevenue.com/tag/b2b-price-change)
- [Brian Peterson, St. Louis (1)](https://blog.atomicrevenue.com/tag/brian-peterson-st-louis)
- [Business valuation (1)](https://blog.atomicrevenue.com/tag/business-valuation)
- [Buyer journey segmentation (1)](https://blog.atomicrevenue.com/tag/buyer-journey-segmentation)
- [COO (1)](https://blog.atomicrevenue.com/tag/coo)
- [Change management (1)](https://blog.atomicrevenue.com/tag/change-management)
- [Digital Operations Collaboration (1)](https://blog.atomicrevenue.com/tag/digital-operations-collaboration)
- [External market segmentation (1)](https://blog.atomicrevenue.com/tag/external-market-segmentation)
- [Facebook ROI (1)](https://blog.atomicrevenue.com/tag/facebook-roi)
- [How to know when to change pricing (1)](https://blog.atomicrevenue.com/tag/how-to-know-when-to-change-pricing)
- [How we are adapting to COVID-19 (1)](https://blog.atomicrevenue.com/tag/how-we-are-adapting-to-covid-19)
- [Increase NOI in a Down Market (1)](https://blog.atomicrevenue.com/tag/increase-noi-in-a-down-market)
- [Increase sales (1)](https://blog.atomicrevenue.com/tag/increase-sales)
- [Internal market segmentation (1)](https://blog.atomicrevenue.com/tag/internal-market-segmentation)
- [KPI Mistakes (1)](https://blog.atomicrevenue.com/tag/kpi-mistakes)
- [KPI measurement (1)](https://blog.atomicrevenue.com/tag/kpi-measurement)
- [KPIs in business (1)](https://blog.atomicrevenue.com/tag/kpis-in-business)
- [MR (1)](https://blog.atomicrevenue.com/tag/mr)
- [Mary Louis Helbig (1)](https://blog.atomicrevenue.com/tag/mary-louis-helbig)
- [Mixed reality (1)](https://blog.atomicrevenue.com/tag/mixed-reality)
- [Mixed reality for sales (1)](https://blog.atomicrevenue.com/tag/mixed-reality-for-sales)
- [NIS (1)](https://blog.atomicrevenue.com/tag/nis)
- [Predictable Revenue (1)](https://blog.atomicrevenue.com/tag/predictable-revenue)
- [Profitability Practice Leader (1)](https://blog.atomicrevenue.com/tag/profitability-practice-leader)
- [QBR (1)](https://blog.atomicrevenue.com/tag/qbr)
- [Quarterly Business Review (1)](https://blog.atomicrevenue.com/tag/quarterly-business-review)
- [RevOps Strategy (1)](https://blog.atomicrevenue.com/tag/revops-strategy)
- [RevOps alignment (1)](https://blog.atomicrevenue.com/tag/revops-alignment)
- [SalesOps (1)](https://blog.atomicrevenue.com/tag/salesops)
- [Scorecard (1)](https://blog.atomicrevenue.com/tag/scorecard)
- [Scott Sinning (1)](https://blog.atomicrevenue.com/tag/scott-sinning)
- [Steph Hermanson (1)](https://blog.atomicrevenue.com/tag/steph-hermanson)
- [Succession Planning (1)](https://blog.atomicrevenue.com/tag/succession-planning)
- [Top 10 Challenges 2024 (1)](https://blog.atomicrevenue.com/tag/top-10-challenges-2024)
- [Top 40 Under 40 St. Louis (1)](https://blog.atomicrevenue.com/tag/top-40-under-40-st-louis)
- [VR (1)](https://blog.atomicrevenue.com/tag/vr)
- [Web Design (1)](https://blog.atomicrevenue.com/tag/web-design)
- [advisory board (1)](https://blog.atomicrevenue.com/tag/advisory-board)
- [amazon (1)](https://blog.atomicrevenue.com/tag/amazon)
- [artificial intelligence (1)](https://blog.atomicrevenue.com/tag/artificial-intelligence)
- [books (1)](https://blog.atomicrevenue.com/tag/books)
- [brand strategy (1)](https://blog.atomicrevenue.com/tag/brand-strategy)
- [brochures (1)](https://blog.atomicrevenue.com/tag/brochures)
- [build-up method (1)](https://blog.atomicrevenue.com/tag/build-up-method)
- [business cost reduction (1)](https://blog.atomicrevenue.com/tag/business-cost-reduction)
- [business expense reduction (1)](https://blog.atomicrevenue.com/tag/business-expense-reduction)
- [business owner (1)](https://blog.atomicrevenue.com/tag/business-owner)
- [business value (1)](https://blog.atomicrevenue.com/tag/business-value)
- [careers (1)](https://blog.atomicrevenue.com/tag/careers)
- [chatbots (1)](https://blog.atomicrevenue.com/tag/chatbots)
- [cmo (1)](https://blog.atomicrevenue.com/tag/cmo)
- [collision conference (1)](https://blog.atomicrevenue.com/tag/collision-conference)
- [command and control (1)](https://blog.atomicrevenue.com/tag/command-and-control)
- [company risk factors (1)](https://blog.atomicrevenue.com/tag/company-risk-factors)
- [conference (1)](https://blog.atomicrevenue.com/tag/conference)
- [content marketing strategy (1)](https://blog.atomicrevenue.com/tag/content-marketing-strategy)
- [content specialist (1)](https://blog.atomicrevenue.com/tag/content-specialist)
- [contractors (1)](https://blog.atomicrevenue.com/tag/contractors)
- [copywriter (1)](https://blog.atomicrevenue.com/tag/copywriter)
- [cost reduction (1)](https://blog.atomicrevenue.com/tag/cost-reduction)
- [cost reduction analysis (1)](https://blog.atomicrevenue.com/tag/cost-reduction-analysis)
- [cost reduction solutions (1)](https://blog.atomicrevenue.com/tag/cost-reduction-solutions)
- [cost reduction strategies (1)](https://blog.atomicrevenue.com/tag/cost-reduction-strategies)
- [covid19 (1)](https://blog.atomicrevenue.com/tag/covid19)
- [cross-sell (1)](https://blog.atomicrevenue.com/tag/cross-sell)
- [customer referals (1)](https://blog.atomicrevenue.com/tag/customer-referals)
- [customer success consultant (1)](https://blog.atomicrevenue.com/tag/customer-success-consultant)
- [customer success operations (1)](https://blog.atomicrevenue.com/tag/customer-success-operations)
- [data-driven customer success indicators (1)](https://blog.atomicrevenue.com/tag/data-driven-customer-success-indicators)
- [design (1)](https://blog.atomicrevenue.com/tag/design)
- [design mistakes (1)](https://blog.atomicrevenue.com/tag/design-mistakes)
- [diagnose (1)](https://blog.atomicrevenue.com/tag/diagnose)
- [differentiation (1)](https://blog.atomicrevenue.com/tag/differentiation)
- [digital content marketing (1)](https://blog.atomicrevenue.com/tag/digital-content-marketing)
- [digital trends 2022 (1)](https://blog.atomicrevenue.com/tag/digital-trends-2022)
- [ecommerce (1)](https://blog.atomicrevenue.com/tag/ecommerce)
- [enterprise university (1)](https://blog.atomicrevenue.com/tag/enterprise-university)
- [entrepreneurship (1)](https://blog.atomicrevenue.com/tag/entrepreneurship)
- [entreprenuer (1)](https://blog.atomicrevenue.com/tag/entreprenuer)
- [expense analysis (1)](https://blog.atomicrevenue.com/tag/expense-analysis)
- [expense management solutions (1)](https://blog.atomicrevenue.com/tag/expense-management-solutions)
- [expense reduction (1)](https://blog.atomicrevenue.com/tag/expense-reduction)
- [expense reduction consulting (1)](https://blog.atomicrevenue.com/tag/expense-reduction-consulting)
- [fractional CFO (1)](https://blog.atomicrevenue.com/tag/fractional-cfo)
- [fractional Chief Operating Officer (COO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-operating-officer-coo)
- [fractional Chief Revenue Officer (CRO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-revenue-officer-cro)
- [fractional Chief Technology Officer (CTO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-technology-officer-cto)
- [fractional Digital Operations Leader (1)](https://blog.atomicrevenue.com/tag/fractional-digital-operations-leader)
- [fractional Sales Leader (1)](https://blog.atomicrevenue.com/tag/fractional-sales-leader)
- [generation z (1)](https://blog.atomicrevenue.com/tag/generation-z)
- [glenn mahnken (1)](https://blog.atomicrevenue.com/tag/glenn-mahnken)
- [graphic design (1)](https://blog.atomicrevenue.com/tag/graphic-design)
- [hiring (1)](https://blog.atomicrevenue.com/tag/hiring)
- [how to market a new service offering (1)](https://blog.atomicrevenue.com/tag/how-to-market-a-new-service-offering)
- [how to reduce cost (1)](https://blog.atomicrevenue.com/tag/how-to-reduce-cost)
- [infographics (1)](https://blog.atomicrevenue.com/tag/infographics)
- [instagram (1)](https://blog.atomicrevenue.com/tag/instagram)
- [iten (1)](https://blog.atomicrevenue.com/tag/iten)
- [lead gen (1)](https://blog.atomicrevenue.com/tag/lead-gen)
- [lead generation companies (1)](https://blog.atomicrevenue.com/tag/lead-generation-companies)
- [logo design (1)](https://blog.atomicrevenue.com/tag/logo-design)
- [management (1)](https://blog.atomicrevenue.com/tag/management)
- [market segmentation (1)](https://blog.atomicrevenue.com/tag/market-segmentation)
- [mixed reality technology for business (1)](https://blog.atomicrevenue.com/tag/mixed-reality-technology-for-business)
- [new orleans (1)](https://blog.atomicrevenue.com/tag/new-orleans)
- [new product launch (1)](https://blog.atomicrevenue.com/tag/new-product-launch)
- [optimization (1)](https://blog.atomicrevenue.com/tag/optimization)
- [optimize (1)](https://blog.atomicrevenue.com/tag/optimize)
- [optimize business post-pandemic (1)](https://blog.atomicrevenue.com/tag/optimize-business-post-pandemic)
- [outsourcing (1)](https://blog.atomicrevenue.com/tag/outsourcing)
- [partnership (1)](https://blog.atomicrevenue.com/tag/partnership)
- [partnership benefits (1)](https://blog.atomicrevenue.com/tag/partnership-benefits)
- [payability (1)](https://blog.atomicrevenue.com/tag/payability)
- [reading (1)](https://blog.atomicrevenue.com/tag/reading)
- [reporting (1)](https://blog.atomicrevenue.com/tag/reporting)
- [resolve (1)](https://blog.atomicrevenue.com/tag/resolve)
- [revenue methodology (1)](https://blog.atomicrevenue.com/tag/revenue-methodology)
- [revenue model (1)](https://blog.atomicrevenue.com/tag/revenue-model)
- [revenue operations optimization (1)](https://blog.atomicrevenue.com/tag/revenue-operations-optimization)
- [roi (1)](https://blog.atomicrevenue.com/tag/roi)
- [sales hiring (1)](https://blog.atomicrevenue.com/tag/sales-hiring)
- [sales renewal (1)](https://blog.atomicrevenue.com/tag/sales-renewal)
- [sales representative (1)](https://blog.atomicrevenue.com/tag/sales-representative)
- [sales validation (1)](https://blog.atomicrevenue.com/tag/sales-validation)
- [salesperson (1)](https://blog.atomicrevenue.com/tag/salesperson)
- [snapchat (1)](https://blog.atomicrevenue.com/tag/snapchat)
- [sponsor (1)](https://blog.atomicrevenue.com/tag/sponsor)
- [startups (1)](https://blog.atomicrevenue.com/tag/startups)
- [steps to MR content creation (1)](https://blog.atomicrevenue.com/tag/steps-to-mr-content-creation)
- [storytelling (1)](https://blog.atomicrevenue.com/tag/storytelling)
- [tableau (1)](https://blog.atomicrevenue.com/tag/tableau)
- [tara kinney (1)](https://blog.atomicrevenue.com/tag/tara-kinney)
- [up-sell (1)](https://blog.atomicrevenue.com/tag/up-sell)
- [valuation process (1)](https://blog.atomicrevenue.com/tag/valuation-process)
- [video marketing (1)](https://blog.atomicrevenue.com/tag/video-marketing)
- [video production (1)](https://blog.atomicrevenue.com/tag/video-production)
- [videographer (1)](https://blog.atomicrevenue.com/tag/videographer)
- [voice search (1)](https://blog.atomicrevenue.com/tag/voice-search)
- [website costs (1)](https://blog.atomicrevenue.com/tag/website-costs)
- [website redesign (1)](https://blog.atomicrevenue.com/tag/website-redesign)
- [youtube (1)](https://blog.atomicrevenue.com/tag/youtube)

See all

## Get Your Free Revenue Assessment

Ready to launch more revenue to your business? Get your FREE Revenue Assessment with one of our specialists.

[Get my FREE Revenue Assessment](https://www.atomicrevenue.com/reality-check/)

![Atomicrevenue](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/Atomic-Revenue-Logo_Full-Color_Stacked.png)

- Expertise
- [Revenue Operations](https://atomicrevenue.com/expertise/revenue-operations/)
- [Lead Generation](https://atomicrevenue.com/expertise/lead-generation/)
- [Sales Conversion](https://atomicrevenue.com/expertise/sales-conversion/)
- [Customer Advocacy](https://atomicrevenue.com/expertise/customer-advocacy/)

- Solutions
- [Diagnose](https://www.atomicrevenue.com/audits-and-assessments/)
- [Resolve with Programs](https://www.atomicrevenue.com/solutions/tactical-revenue-operations/)
- [Resolve with Human Capital](https://www.atomicrevenue.com/solutions/human-capital-solutions/)
- [Optimize](https://www.atomicrevenue.com/solutions/optimize/)

#### Contact Us

**Atomic Revenue Headquarters**  
222 S Meramec Ave Suite 202  
Clayton, MO 63105

[(314) 439-1280](tel:3144391280)

**Atomic Revenue West**  
One Cherry Center  
501 S Cherry St.  
Denver, CO 80246

[(970) 988-4004](tel:9709884004)

[Email Us](https://atomicrevenue.com/contact/)

[![Twitter](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/twitter.png)](https://twitter.com/atomicresults) [![Facebook](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/facebook.png)](https://www.facebook.com/atomicrevenue) [![Linkedin](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/linkedin.png)](https://www.linkedin.com/company/4792794/)

© 2025 Atomic Revenue, LLC™ All Rights Reserved. [Privacy Policy](https://atomicrevenue.com/privacy-policy/) | [Sitemap](https://atomicrevenue.com/sitemap.xml)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Simon Stillwell",
    "url" : "https://blog.atomicrevenue.com/author/simon-stillwell"
  },
  "dateModified" : "2025-05-07T19:39:45.257Z",
  "datePublished" : "2024-09-12T23:44:39.000Z",
  "headline" : "Five Considerations for Restructuring Your Sales Team When Expanding Market Reach",
  "image" : [ "https://blog.atomicrevenue.com/hubfs/5%20Considerations%20Restructuring%20Sales%20to%20Expand%20Market%20Reach%20(5).webp" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.atomicrevenue.com/five-considerations-for-restructuring-your-sales-team-when-expanding-market-reach",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.atomicrevenue.com/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Stacked.png"
    },
    "name" : "Atomic Revenue"
  }
}
```