Misalignment between sales and marketing isn't just a cultural nuisance; it’s a revenue killer. In companies of all sizes, this disconnect quietly drives up customer acquisition costs, decreases win rates, erodes internal trust, and ultimately stalls growth. Strategic leaders across revenue operations are now urging companies to reframe this issue not as a conflict between departments, but as a structural failure in how companies manage their revenue engine.
Simon Stillwell & Susan Tyson
Simon Stillwell is a seasoned sales strategist with extensive global sales team leadership and development experience, spanning startups to publicly traded firms. With a track record of successfully launching foreign businesses in the US and experience across various growth phases, Simon’s expertise as an advisor and fractional Chief Sales Officer (CSO) helps businesses tackle the gamut of sales challenges. Beyond his professional accomplishments, Simon is a keen sailor with many ocean miles and a transatlantic race under his keel. With decades of marketing experience across corporate, agency, and consulting roles, Susan Tyson is dedicated to empowering small businesses through impactful, tailored marketing strategies. Specializing in strategic planning and execution, Susan addresses the unique challenges faced by small businesses by creating customized solutions to enhance visibility, engagement, and profitability. Her structured, results-focused approach helps businesses identify growth opportunities, make informed decisions, and achieve sustainable success.
