---
title: Blog | Marketing Operations (2)
description: Marketing Operations |  (2)
---

[![Atomic Revenue Logo_Full Color_Horizontal-2](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png?width=4628&height=1071&name=Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png "Atomic Revenue Logo_Full Color_Horizontal-2")](https://atomicrevenue.com/)

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# Blog

[![what-do-i-need-to-know](https://blog.atomicrevenue.com/hubfs/what-do-i-need-to-know.png)](https://blog.atomicrevenue.com/what-do-i-need-to-know-to-hire-a-marketing-agency)

## [What Do I Need to Know to Hire a Marketing Agency?](https://blog.atomicrevenue.com/what-do-i-need-to-know-to-hire-a-marketing-agency)

 Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)

Does implementing an effective marketing strategy feel like taming a tornado? Between the data, marketing channels, new tools,  algorithm changes, and sales tactics - it can seem overwhelming to generating new sales and increase revenue with today's marketing when you try to take this in-house. That’s why hiring a reputable marketing agency that specializes in the marketing and sales process from top-of-funnel down, with end-to-end production™ and [measurable revenue outcomes](https://atomicrevenue.com/expertise/revenue-operations/), is essential to business growth.

[Read More](https://blog.atomicrevenue.com/what-do-i-need-to-know-to-hire-a-marketing-agency)

[![image3](https://blog.atomicrevenue.com/hubfs/image3.png)](https://blog.atomicrevenue.com/customer-success-social-media)

## [Customer Success Happens on Social Media](https://blog.atomicrevenue.com/customer-success-social-media)

 Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)

If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content and happy with your product or service but usually *very quiet* about it!

[Read More](https://blog.atomicrevenue.com/customer-success-social-media)

[![bloggraphic2-1](https://blog.atomicrevenue.com/hubfs/bloggraphic2-1.png)](https://blog.atomicrevenue.com/why-you-should-reduce-your-marketing-and-sales-budget)

## [Why You Should Reduce Your Marketing and Sales Budget](https://blog.atomicrevenue.com/why-you-should-reduce-your-marketing-and-sales-budget)

 Posted by [Tara Kinney, Owner & Visionary](https://blog.atomicrevenue.com/author/tara-kinney-owner-ceo)

On average, according to many notable studies, **37%** of any business’s top line revenue is spent in the areas of digital operations, marketing operations, sales operations; and that doesn't even include customer success and customer retention. 

[Read More](https://blog.atomicrevenue.com/why-you-should-reduce-your-marketing-and-sales-budget)

[![1-1024x512](https://blog.atomicrevenue.com/hubfs/1-1024x512.png)](https://blog.atomicrevenue.com/why-should-video-matter-to-my-company)

## [Why Should Video Matter to My Company?](https://blog.atomicrevenue.com/why-should-video-matter-to-my-company)

 Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods. 

[Read More](https://blog.atomicrevenue.com/why-should-video-matter-to-my-company)

[![EU-Blog-Header](https://blog.atomicrevenue.com/hubfs/executing%20department%20budgets%20like%20a%20cfo.png)](https://blog.atomicrevenue.com/executing-department-budgeting-cfo-forecasting)

## [Executing Your Department Budgets Like a CFO](https://blog.atomicrevenue.com/executing-department-budgeting-cfo-forecasting)

 Posted by [Tara Kinney, Owner & Visionary](https://blog.atomicrevenue.com/author/tara-kinney-owner-ceo)

Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.

[Read More](https://blog.atomicrevenue.com/executing-department-budgeting-cfo-forecasting)

[![The-Pros-and-Cons-of-Outsourcing-Your-Marketing-Team](https://blog.atomicrevenue.com/hubfs/The-Pros-and-Cons-of-Outsourcing-Your-Marketing-Team.png)](https://blog.atomicrevenue.com/pros-cons-outsourcing-marketing-team)

## [The Pros and Cons of Outsourcing Your Marketing Team](https://blog.atomicrevenue.com/pros-cons-outsourcing-marketing-team)

 Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)

Why do companies outsource digital marketing? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. But you must work with dependable marketing outsourcing companies to ensure uninterrupted business. First, let’s think about the marketing department specifically and how the benefits of outsourcing marketing can improve your business.

[Read More](https://blog.atomicrevenue.com/pros-cons-outsourcing-marketing-team)

[![What-is-a-Fractional-CMO-1](https://blog.atomicrevenue.com/hubfs/What-is-a-Fractional-CMO-1.png)](https://blog.atomicrevenue.com/what-is-a-fractional-cmo-and-why-do-i-need-one)

## [What is a Fractional CMO and Why Do I Need One?](https://blog.atomicrevenue.com/what-is-a-fractional-cmo-and-why-do-i-need-one)

 Posted by [Tara Kinney, Owner & Visionary](https://blog.atomicrevenue.com/author/tara-kinney-owner-ceo)

This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers.  Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role.  This leaves many companies in a chicken-and-egg situation because your marketing effort requires leadership to effectively support revenue production which is required to finance another executive salary.  A fractional CMO answers this riddle.

[Read More](https://blog.atomicrevenue.com/what-is-a-fractional-cmo-and-why-do-i-need-one)

[![Designed-to-Sell-Header-Image_Twitter](https://blog.atomicrevenue.com/hubfs/Designed-to-Sell-Header-Image_Twitter.png)](https://blog.atomicrevenue.com/graphic-design-designed-to-sell)

## [Graphic Design: Designed to Sell](https://blog.atomicrevenue.com/graphic-design-designed-to-sell)

 Posted by [Jessica Temming](https://blog.atomicrevenue.com/author/jessica-temming)

As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss” and “prove my worth” by creating aesthetically pleasing work.

[Read More](https://blog.atomicrevenue.com/graphic-design-designed-to-sell)

[Previous](https://blog.atomicrevenue.com/tag/marketing-operations/page/1) [All posts](https://blog.atomicrevenue.com/all)

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