Susan Tyson

Susan Tyson
usan Tyson is a seasoned executive who expertly bridges the gap between marketing and sales. Her career has spanned corporate and agency environments, as well as consulting roles, where she consistently has delivered compelling messaging and effective sales training. Susan thrives on solving complex marketing challenges, especially in the B2B space, where she can apply her creative problem-solving skills and operational mindset to drive results. Her comprehensive Marketing Audit Package evaluates and optimize marketing efforts across multiple channels, providing actionable insights that lead to growth.
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The Hidden Costs of Inefficient Marketing Teams: How a Fractional Consultant Can Save Your 2025 Budget

Posted by Susan Tyson

As businesses gear up for 2025, the pressure to deliver more with less is more pronounced than ever. Marketing departments, often seen as cost centers, are under particular scrutiny. The challenge is not just to justify budgets but to demonstrate a direct correlation between marketing spend and revenue growth.

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