---
title: 6 Important KPIs For the Modern Sales Team
description: Is your B2B company's sales team struggling? Learn how, with certain data & KPIs, your sales reps can become a modern sales team & increase revenue.
image: https://blog.atomicrevenue.com/hubfs/Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(12).png
---

[![Atomic Revenue Logo_Full Color_Horizontal-2](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png?width=4628&height=1071&name=Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png "Atomic Revenue Logo_Full Color_Horizontal-2")](https://atomicrevenue.com/)

- [HOME](https://atomicrevenue.com/)
- [EXPERTISE](https://atomicrevenue.com/expertise/)
- [SOLUTIONS](https://atomicrevenue.com/solutions/) 
    - [The Million Dollar Growth Pact](https://atomicrevenue.com/mdgp/)
    - [Revenue Operating Plan](https://www.atomicrevenue.com/solutions/revenue-operating-plan/)
    - [Revenue Enablement Solutions](https://www.atomicrevenue.com/solutions/revenue-enablement-solutions/)
    - [Optimize Revenue Performance](https://www.atomicrevenue.com/solutions/optimize/)
- [RESOURCES](https://atomicrevenue.com/resources/) 
    - [Video Insights](https://www.atomicrevenue.com/resources/video-insights/)
    - [Blog](https://blog.atomicrevenue.com/)
    - [News](https://atomicrevenue.com/resources/news/)
    - [Case Studies](https://blog.atomicrevenue.com/tag/case-studies)
    - [Downloads](https://www.atomicrevenue.com/resources/downloads/)
- [ABOUT](https://atomicrevenue.com/about-us/) 
    - [PARTNER PROGRAM](https://atomicrevenue.com/partner-program/)
    - [CAREERS](https://www.atomicrevenue.com/careers/)
- [CONTACT](https://atomicrevenue.com/contact/)

# 6 Important KPIs For the Modern Sales Team

Posted by [Liz Campbell, Chief Data Advisor](https://blog.atomicrevenue.com/author/liz-campbell-chief-data-advisor)

![Liz Campbell, Chief Data Advisor](https://app.hubspot.com/settings/avatar/bbb6b01170a4eff67ade45b55b3199bd)

![Atomic Revenue Blog Headers and Graphics (12)](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(12).png?width=1024&height=512&name=Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(12).png)

Do your sales reps do their own thing? Are you able to develop goals, measure results, and adjust expectations and actions based on data or is it a free-for-all? According to recent studies, only 33% of sales reps’ time is spent actively selling1, and 40% of their time is looking for someone to call2. Add to that the fact that up to 70% of the B2B buyer’s journey is complete before a sales rep is ever involved in the process. It’s no wonder companies are struggling to increase revenue.

Does this sound familiar? If so, it may be time to turn your sales reps into a modern sales team and increase revenue by operating in a digital environment with a dynamic data-driven strategy and meaningful KPIs.

Let’s look at where useful data comes from and six important KPIs that will ensure you’re getting the most from your sales performance data and sales team.

### Sales KPIs

1. The Close Rate by Key Factors
2. Lead Conversion Rate by Individual Markers
3. Customer Acquisition Costs & Additional CAC Metrics
4. Customer Lifetime Value (CTV) & Customer Retention Rate
5. Average Sales Cycle Length & Individual Sales
6. Net Promoter Score

## Where Does the Data Come From?

There is [data everywhere](https://blog.atomicrevenue.com/data-terminology), in every action your internal and external salespeople take, and in every part of the [buyer journey](https://blog.atomicrevenue.com/your-sales-process-does-it-focus-on-customer-experience-the-heros-journey). For example, how many times does your team interact with a prospect or customer to get them to buy? How long does each sales call take? How long is the delivery process? What is the average order size? How often does your sales team upsell or sell an additional product with the original request? How many sales are automated through your website? Is there a seasonal trend? You get the idea.

This information can be captured, measured, and analyzed as [key performance indicators](https://www.atomicrevenue.com/solutions/optimize/)(KPIs) to help focus activity in the areas where it is most impactful and help identify potential new customers and revenue streams. KPIs can also show what is not working so you can eliminate actions and goals that are not productive. 

Once you enter and collect all your lead gen, sales conversion, and customer data into your [CRM](https://blog.atomicrevenue.com/how-to-use-your-crm-to-grow-sales-in-any-economy), then you can start to evaluate the following KPIs.

![](https://blog.atomicrevenue.com/hubfs/Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(7)-png.png)

## 1. Close Rate (or Ratio) by Key Factors

This is a classic, easy-to-measure KPI for any sales department: (Number of Quotes sent to Qualified Prospects/Prospects who converted) x 100 = Close Rate. But stopping at this aggregate view won’t give you actionable insights, it simply shows how successful the team is overall.

Take it one step further by looking at Close Rate by key factors such as sales rep, industry, and source to provide insight into the top and bottom performers. This information can help you identify potential areas for focus or improvement.

For example, if salesperson A has a close rate 3x higher than any other salesperson, could you work to identify which methods salesperson A is using in order to train the rest of the team? Conversely, if you can see that you always seem to close deals sourced through a particular channel, is it worth the time and financial resources spent on developing that channel? Or perhaps [adjusting the methodology used for that channel](https://blog.atomicrevenue.com/common-reasons-people-call-atomic-revenue) could change the rate of close.

## 2. Lead Conversion Rate by Individual Markers

Sales and marketing KPIs are deeply linked, and the conversion of leads into the sales funnel is the major crossover point: (# of Sales/# of Leads) X 100 = Lead Conversion Rate. Similar to other metrics, it’s important to not only focus on your [lead conversion rate](https://www.atomicrevenue.com/expertise/lead-generation/) as an aggregate of all activity but to also look at individual markers within.

Conversion rate by source, date activated, or even product can tell you a lot about the success rate of different marketing activities, helping to hone activities that are most successful and watch the impact of modifications to less successful channels.

Diving deep into the marketing funnel to view the lead acquisition date to conversion data based on various sources can also identify unforeseen seasonality in your lead acquisition cycle.

![Atomic Revenue Blog Headers and Graphics (11)](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(11).png?width=1024&height=512&name=Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(11).png)

## 3. Customer Acquisition Cost (CAC) & Additional CAC Metrics

As the name suggests, [customer acquisition cost](https://blog.atomicrevenue.com/lower-customer-acquisition-costs-data) (CAC) is a metric that represents the cost of converting a prospect or convincing a potential customer to become an actual customer: (Cost of Sales + Cost of Marketing / # of New Customers Acquired = Customer Acquisition Cost.

Lowering your CAC means that your business is spending money more efficiently and should see higher returns in its total profit. If you’re unsatisfied with your current CAC but aren’t sure how to drive it down, start by looking at additional metrics such as Cost of Lead Acquisition by Source, Lead-to-Marketing Qualified Lead Ratio, and Time to Close by Source/Market Segment/Product Type.

## 4. Customer Lifetime Value

There are [KPIs that are useful to teams](https://blog.atomicrevenue.com/data-surrounding-customer-advocacy) in addition to sales, such as marketing and customer success. One of these is Customer Lifetime Value (CLV) which is used to calculate the total amount of revenue that your business can expect from a single customer account: Average Value of a Purchase X # of Yearly Purchases X Average Length of Customer Relationships = Customer Lifetime Value.

By comparing Customer Lifetime Value to Customer Acquisition Cost, you can determine if the customers you’re acquiring will ultimately contribute more revenue than they cost. And, like the other KPIs we’ve discussed, you can further analyze CLV/CAC by looking at additional metrics such as channel/campaign type, segment size/geography, etc. to unlock deeper profitability insights.

Customer Retention Rate, a sister measurement to CLV, tracks how well you retain your customer base. Are your customers signing one contract and never returning, or are they re-engaging or expanding what they do with you over several contract cycles? A high retention rate can help increase your customer lifetime value.

If you’re looking to increase Customer Lifetime Value, it’s smart to start by increasing your Customer Retention Rate. Customer Retention Rate can be measured by any number of factors – total contracts issued, consecutive days as a customer, etc. – but it’s important to look at these KPIs alongside your CLV data.

![Atomic Revenue Blog Headers and Graphics (10)](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(10).png?width=1024&height=512&name=Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(10).png)

## 5. Average Sales Cycle Length & Individual Sales

In addition to measuring the effectiveness of your [sales strategy](https://www.atomicrevenue.com/expertise/sales-conversion/), tracking this KPI helps you introduce predictability into your sales forecasting: Total # of Days for All Sales Combined / # of Deals Won = # of Days for Average Sales Cycle Length.

You can also use this KPI to assist with individual sales. For example, if a deal is far behind your company’s Average Sales Cycle Length, you can assign a sales rep to follow up on that lead and extend offers such as a free trial or special discounts.

Suppose you’d like to monitor changes in the Average Sales Cycle month-over-month, week-over-week, or even day-over-day but don’t have time to keep crunching the numbers. In that case, a digital tool such as a [KPI Dashboard](https://www.atomicrevenue.com/solutions/optimize/) can automate sales cycle calculations and let you view your most important metrics at a glance.

## 6. Net Promoter Score

Where you use [lead scoring](https://blog.atomicrevenue.com/what-is-lead-scoring-why-is-it-critical-to-marketing-roi) to measure the interactions and likelihood of purchase from your leads, you can also measure Net Promoter Score to indicate satisfaction of your existing customer base and the likelihood they will recommend you to others. It’s a great way to get a quick understanding of the sentiment of your customer base.

While typically thought of in a customer success/experience context, the Net Promoter Score is incredibly useful for sales teams. By regularly (every 3–6 months) surveying your customers to ask, “How likely is it that you would recommend our company/product to a friend or colleague?” you can determine who is a Promoter (9–10 score), a Passive (7–8 score), or a Detractor (0–6 score). % of Promoters – # of Promoters = Overall Net Promoter Score.

![Atomic Revenue Blog Headers and Graphics (9)](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(9).png?width=1024&height=512&name=Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(9).png)

## Using Good Data Develops a Modern Sales Team & Helps Increases Revenue with Customer Advocacy

Using good, useful data modernizes your B2B company’s internal and external sales teams and helps them close more deals to consistently [increase revenue](https://atomicrevenue.com/expertise/revenue-operations/) with predictability. It also lowers your [customer acquisition cost](https://blog.atomicrevenue.com/using-data-to-lower-your-customer-acquisition-costs) (CAC) and raises the CLV of each customer. By tracking the right KPIs and adjusting strategies to [make the buyer journey the best it can be](https://blog.atomicrevenue.com/create-customer-advocates), from initial contact to delivery and follow-up, your team can create repeat customers who sing your praises to others and send referrals who do the same, creating customer advocacy. 

[Customer advocacy](https://atomicrevenue.com/expertise/customer-advocacy/) is the secret to steady growth rather than constantly trying to acquire new, high-cost, possibly unqualified leads. Without meaningful, dynamic data and KPIs, widespread customer advocacy is much harder to obtain, if not impossible. Starting a data-driven sales program will empower your sales team, ignite their enthusiasm, delight customers, and impact profitability.

### Atomic Revenue Helps B2B Companies Create Data-driven Solutions

Hopefully, sharing these six essential sales team KPIs has given you some inspiration and ideas as to how you can optimize your existing sales process to produce more revenue. Not sure where to begin? Atomic Revenue helps B2B companies like yours create data-driven sales and revenue operations solutions that take the uncertainty out of the equation and help drive profitability. [Meet with one of our subject matter experts for a no-obligation conversation today.](https://www.atomicrevenue.com/drive-more-revenue/) 

Resources: 1. [CSO Insights,](https://spotio.com/blog/sales-statistics/)2.<https://spotio.com/blog/sales-statistics/>[Inside Sales ](https://www.insidesales.com/the-15-time-wasters/)

---

#### ![Liz Zanter-1](https://blog.atomicrevenue.com/hs-fs/hubfs/Liz%20Zanter-1.png?width=217&height=217&name=Liz%20Zanter-1.png)About the Author

Liz Campbell, Chief Data Advisor at [Atomic Revenue](https://www.atomicrevenue.com/about-us/), is dedicated to developing technologies that make business data more accessible and understandable. Liz helps companies align their internal systems to make sure they're capturing the right data for their unique business needs, and then automates the reporting process to ensure each business has insight into the data and analysis they need to truly understand their revenue generation process.

 Topics: [customer advocacy](https://blog.atomicrevenue.com/tag/customer-advocacy), [lead generation](https://blog.atomicrevenue.com/tag/lead-generation), [sales conversion](https://blog.atomicrevenue.com/tag/sales-conversion), [sales teams](https://blog.atomicrevenue.com/tag/sales-teams), [CRM](https://blog.atomicrevenue.com/tag/crm), [lead scoring](https://blog.atomicrevenue.com/tag/lead-scoring), [Data Surrounding Customer Advocacy](https://blog.atomicrevenue.com/tag/data-surrounding-customer-advocacy), [KPIs](https://blog.atomicrevenue.com/tag/kpis), [data strategy](https://blog.atomicrevenue.com/tag/data-strategy), [KPI Management](https://blog.atomicrevenue.com/tag/kpi-management)

Find me on:

[LinkedIn](https://www.linkedin.com/in/lizzanter/)

- [Tweet](https://twitter.com/share)

### Subscribe to our Newsletter

### Recent Posts

### Archives

- [March 2026 (2)](https://blog.atomicrevenue.com/archive/2026/03)
- [January 2026 (1)](https://blog.atomicrevenue.com/archive/2026/01)
- [December 2025 (2)](https://blog.atomicrevenue.com/archive/2025/12)
- [November 2025 (1)](https://blog.atomicrevenue.com/archive/2025/11)
- [September 2025 (3)](https://blog.atomicrevenue.com/archive/2025/09)
- [July 2025 (1)](https://blog.atomicrevenue.com/archive/2025/07)
- [May 2025 (1)](https://blog.atomicrevenue.com/archive/2025/05)
- [April 2025 (1)](https://blog.atomicrevenue.com/archive/2025/04)
- [March 2025 (4)](https://blog.atomicrevenue.com/archive/2025/03)
- [February 2025 (3)](https://blog.atomicrevenue.com/archive/2025/02)
- [January 2025 (4)](https://blog.atomicrevenue.com/archive/2025/01)
- [December 2024 (2)](https://blog.atomicrevenue.com/archive/2024/12)
- [November 2024 (4)](https://blog.atomicrevenue.com/archive/2024/11)
- [October 2024 (2)](https://blog.atomicrevenue.com/archive/2024/10)
- [September 2024 (1)](https://blog.atomicrevenue.com/archive/2024/09)
- [February 2024 (1)](https://blog.atomicrevenue.com/archive/2024/02)
- [April 2023 (1)](https://blog.atomicrevenue.com/archive/2023/04)
- [March 2023 (2)](https://blog.atomicrevenue.com/archive/2023/03)
- [February 2023 (1)](https://blog.atomicrevenue.com/archive/2023/02)
- [January 2023 (2)](https://blog.atomicrevenue.com/archive/2023/01)
- [December 2022 (2)](https://blog.atomicrevenue.com/archive/2022/12)
- [November 2022 (2)](https://blog.atomicrevenue.com/archive/2022/11)
- [October 2022 (1)](https://blog.atomicrevenue.com/archive/2022/10)
- [September 2022 (1)](https://blog.atomicrevenue.com/archive/2022/09)
- [August 2022 (2)](https://blog.atomicrevenue.com/archive/2022/08)
- [July 2022 (1)](https://blog.atomicrevenue.com/archive/2022/07)
- [June 2022 (2)](https://blog.atomicrevenue.com/archive/2022/06)
- [April 2022 (1)](https://blog.atomicrevenue.com/archive/2022/04)
- [February 2022 (1)](https://blog.atomicrevenue.com/archive/2022/02)
- [January 2022 (2)](https://blog.atomicrevenue.com/archive/2022/01)
- [December 2021 (2)](https://blog.atomicrevenue.com/archive/2021/12)
- [November 2021 (1)](https://blog.atomicrevenue.com/archive/2021/11)
- [October 2021 (3)](https://blog.atomicrevenue.com/archive/2021/10)
- [September 2021 (3)](https://blog.atomicrevenue.com/archive/2021/09)
- [August 2021 (1)](https://blog.atomicrevenue.com/archive/2021/08)
- [July 2021 (2)](https://blog.atomicrevenue.com/archive/2021/07)
- [June 2021 (1)](https://blog.atomicrevenue.com/archive/2021/06)
- [May 2021 (2)](https://blog.atomicrevenue.com/archive/2021/05)
- [April 2021 (1)](https://blog.atomicrevenue.com/archive/2021/04)
- [February 2021 (3)](https://blog.atomicrevenue.com/archive/2021/02)
- [January 2021 (2)](https://blog.atomicrevenue.com/archive/2021/01)
- [December 2020 (2)](https://blog.atomicrevenue.com/archive/2020/12)
- [November 2020 (1)](https://blog.atomicrevenue.com/archive/2020/11)
- [October 2020 (5)](https://blog.atomicrevenue.com/archive/2020/10)
- [September 2020 (2)](https://blog.atomicrevenue.com/archive/2020/09)
- [August 2020 (4)](https://blog.atomicrevenue.com/archive/2020/08)
- [July 2020 (5)](https://blog.atomicrevenue.com/archive/2020/07)
- [June 2020 (2)](https://blog.atomicrevenue.com/archive/2020/06)
- [April 2020 (3)](https://blog.atomicrevenue.com/archive/2020/04)
- [March 2020 (2)](https://blog.atomicrevenue.com/archive/2020/03)
- [February 2020 (2)](https://blog.atomicrevenue.com/archive/2020/02)
- [January 2020 (4)](https://blog.atomicrevenue.com/archive/2020/01)
- [December 2019 (2)](https://blog.atomicrevenue.com/archive/2019/12)
- [November 2019 (2)](https://blog.atomicrevenue.com/archive/2019/11)
- [October 2019 (2)](https://blog.atomicrevenue.com/archive/2019/10)
- [September 2019 (2)](https://blog.atomicrevenue.com/archive/2019/09)
- [August 2019 (3)](https://blog.atomicrevenue.com/archive/2019/08)
- [July 2019 (3)](https://blog.atomicrevenue.com/archive/2019/07)
- [June 2019 (2)](https://blog.atomicrevenue.com/archive/2019/06)
- [April 2019 (2)](https://blog.atomicrevenue.com/archive/2019/04)
- [February 2019 (1)](https://blog.atomicrevenue.com/archive/2019/02)
- [January 2019 (1)](https://blog.atomicrevenue.com/archive/2019/01)
- [December 2018 (1)](https://blog.atomicrevenue.com/archive/2018/12)
- [November 2018 (2)](https://blog.atomicrevenue.com/archive/2018/11)
- [October 2018 (1)](https://blog.atomicrevenue.com/archive/2018/10)
- [September 2018 (4)](https://blog.atomicrevenue.com/archive/2018/09)
- [August 2018 (2)](https://blog.atomicrevenue.com/archive/2018/08)
- [July 2018 (1)](https://blog.atomicrevenue.com/archive/2018/07)
- [June 2018 (1)](https://blog.atomicrevenue.com/archive/2018/06)
- [May 2018 (1)](https://blog.atomicrevenue.com/archive/2018/05)
- [April 2018 (1)](https://blog.atomicrevenue.com/archive/2018/04)
- [February 2018 (1)](https://blog.atomicrevenue.com/archive/2018/02)
- [January 2018 (1)](https://blog.atomicrevenue.com/archive/2018/01)
- [December 2017 (1)](https://blog.atomicrevenue.com/archive/2017/12)
- [October 2017 (1)](https://blog.atomicrevenue.com/archive/2017/10)
- [August 2017 (1)](https://blog.atomicrevenue.com/archive/2017/08)
- [June 2017 (1)](https://blog.atomicrevenue.com/archive/2017/06)
- [May 2017 (1)](https://blog.atomicrevenue.com/archive/2017/05)
- [October 2016 (1)](https://blog.atomicrevenue.com/archive/2016/10)
- [June 2016 (1)](https://blog.atomicrevenue.com/archive/2016/06)

See all

### Categories

- [revenue operations (41)](https://blog.atomicrevenue.com/tag/revenue-operations)
- [Digital Operations (25)](https://blog.atomicrevenue.com/tag/digital-operations)
- [customer advocacy (22)](https://blog.atomicrevenue.com/tag/customer-advocacy)
- [Atomic Revenue (21)](https://blog.atomicrevenue.com/tag/atomic-revenue)
- [Marketing Operations (18)](https://blog.atomicrevenue.com/tag/marketing-operations)
- [B2B revenue growth (17)](https://blog.atomicrevenue.com/tag/b2b-revenue-growth)
- [Education (17)](https://blog.atomicrevenue.com/tag/education)
- [Sales Operations (15)](https://blog.atomicrevenue.com/tag/sales-operations)
- [digital marketing (15)](https://blog.atomicrevenue.com/tag/digital-marketing)
- [lead generation (15)](https://blog.atomicrevenue.com/tag/lead-generation)
- [KPI (14)](https://blog.atomicrevenue.com/tag/kpi)
- [Case Studies (13)](https://blog.atomicrevenue.com/tag/case-studies)
- [News (13)](https://blog.atomicrevenue.com/tag/news)
- [Human Capital Solutions (12)](https://blog.atomicrevenue.com/tag/human-capital-solutions)
- [revenue diagnostics (12)](https://blog.atomicrevenue.com/tag/revenue-diagnostics)
- [KPI Dashboard (11)](https://blog.atomicrevenue.com/tag/kpi-dashboard)
- [data accuracy (11)](https://blog.atomicrevenue.com/tag/data-accuracy)
- [increase revenue (11)](https://blog.atomicrevenue.com/tag/increase-revenue)
- [sales teams (10)](https://blog.atomicrevenue.com/tag/sales-teams)
- [EOS (9)](https://blog.atomicrevenue.com/tag/eos)
- [RevOps (9)](https://blog.atomicrevenue.com/tag/revops)
- [data strategy (9)](https://blog.atomicrevenue.com/tag/data-strategy)
- [digital customer service (9)](https://blog.atomicrevenue.com/tag/digital-customer-service)
- [digital marketing strategy (9)](https://blog.atomicrevenue.com/tag/digital-marketing-strategy)
- [Customer Success (8)](https://blog.atomicrevenue.com/tag/customer-success)
- [key performance indicators (8)](https://blog.atomicrevenue.com/tag/key-performance-indicators)
- [KPIs (7)](https://blog.atomicrevenue.com/tag/kpis)
- [fractional management (7)](https://blog.atomicrevenue.com/tag/fractional-management)
- [sales enablement (7)](https://blog.atomicrevenue.com/tag/sales-enablement)
- [B2B digital operations (6)](https://blog.atomicrevenue.com/tag/b2b-digital-operations)
- [CRM (6)](https://blog.atomicrevenue.com/tag/crm)
- [Data Process (6)](https://blog.atomicrevenue.com/tag/data-process)
- [digital sales (6)](https://blog.atomicrevenue.com/tag/digital-sales)
- [growth (6)](https://blog.atomicrevenue.com/tag/growth)
- [revenue operations strategy (6)](https://blog.atomicrevenue.com/tag/revenue-operations-strategy)
- [revenue strategy (6)](https://blog.atomicrevenue.com/tag/revenue-strategy)
- [sales conversion (6)](https://blog.atomicrevenue.com/tag/sales-conversion)
- [Automate Data (5)](https://blog.atomicrevenue.com/tag/automate-data)
- [B2B lead gen (5)](https://blog.atomicrevenue.com/tag/b2b-lead-gen)
- [B2B lead generation (5)](https://blog.atomicrevenue.com/tag/b2b-lead-generation)
- [B2B people operations (5)](https://blog.atomicrevenue.com/tag/b2b-people-operations)
- [COVID19 revenue (5)](https://blog.atomicrevenue.com/tag/covid19-revenue)
- [MarTech (5)](https://blog.atomicrevenue.com/tag/martech)
- [brand development (5)](https://blog.atomicrevenue.com/tag/brand-development)
- [branding (5)](https://blog.atomicrevenue.com/tag/branding)
- [business operations (5)](https://blog.atomicrevenue.com/tag/business-operations)
- [case study (5)](https://blog.atomicrevenue.com/tag/case-study)
- [digital tools (5)](https://blog.atomicrevenue.com/tag/digital-tools)
- [press release (5)](https://blog.atomicrevenue.com/tag/press-release)
- [social media (5)](https://blog.atomicrevenue.com/tag/social-media)
- [social media marketing (5)](https://blog.atomicrevenue.com/tag/social-media-marketing)
- [technology transformation (5)](https://blog.atomicrevenue.com/tag/technology-transformation)
- [Financial Operations (4)](https://blog.atomicrevenue.com/tag/financial-operations)
- [automation (4)](https://blog.atomicrevenue.com/tag/automation)
- [budgeting (4)](https://blog.atomicrevenue.com/tag/budgeting)
- [competitive differentiation (4)](https://blog.atomicrevenue.com/tag/competitive-differentiation)
- [customer marketing strategy (4)](https://blog.atomicrevenue.com/tag/customer-marketing-strategy)
- [customer success strategy (4)](https://blog.atomicrevenue.com/tag/customer-success-strategy)
- [data customer advocacy (4)](https://blog.atomicrevenue.com/tag/data-customer-advocacy)
- [digital trends (4)](https://blog.atomicrevenue.com/tag/digital-trends)
- [go-to-market strategy (4)](https://blog.atomicrevenue.com/tag/go-to-market-strategy)
- [human resources (4)](https://blog.atomicrevenue.com/tag/human-resources)
- [marketing agency (4)](https://blog.atomicrevenue.com/tag/marketing-agency)
- [people operations (4)](https://blog.atomicrevenue.com/tag/people-operations)
- [CRO (3)](https://blog.atomicrevenue.com/tag/cro)
- [Data Surrounding Customer Advocacy (3)](https://blog.atomicrevenue.com/tag/data-surrounding-customer-advocacy)
- [Executive Partner (3)](https://blog.atomicrevenue.com/tag/executive-partner)
- [KPI Management (3)](https://blog.atomicrevenue.com/tag/kpi-management)
- [KPI alignment (3)](https://blog.atomicrevenue.com/tag/kpi-alignment)
- [Marketing Automation, (3)](https://blog.atomicrevenue.com/tag/marketing-automation)
- [Million Dollar Growth Pact (3)](https://blog.atomicrevenue.com/tag/million-dollar-growth-pact)
- [PeopleOps (3)](https://blog.atomicrevenue.com/tag/peopleops)
- [Work for Atomic Revenue (3)](https://blog.atomicrevenue.com/tag/work-for-atomic-revenue)
- [cost analysis (3)](https://blog.atomicrevenue.com/tag/cost-analysis)
- [cost management (3)](https://blog.atomicrevenue.com/tag/cost-management)
- [culture (3)](https://blog.atomicrevenue.com/tag/culture)
- [customer experience (UX) (3)](https://blog.atomicrevenue.com/tag/customer-experience-ux)
- [data-driven (3)](https://blog.atomicrevenue.com/tag/data-driven)
- [digital audit (3)](https://blog.atomicrevenue.com/tag/digital-audit)
- [fractional Marketing Leader (3)](https://blog.atomicrevenue.com/tag/fractional-marketing-leader)
- [fractional c-level executive (3)](https://blog.atomicrevenue.com/tag/fractional-c-level-executive)
- [how to market to customers (3)](https://blog.atomicrevenue.com/tag/how-to-market-to-customers)
- [linkedin (3)](https://blog.atomicrevenue.com/tag/linkedin)
- [people operations approach (3)](https://blog.atomicrevenue.com/tag/people-operations-approach)
- [return on investment (3)](https://blog.atomicrevenue.com/tag/return-on-investment)
- [revenue in a recession (3)](https://blog.atomicrevenue.com/tag/revenue-in-a-recession)
- [sales process (3)](https://blog.atomicrevenue.com/tag/sales-process)
- [seo (3)](https://blog.atomicrevenue.com/tag/seo)
- [website design (3)](https://blog.atomicrevenue.com/tag/website-design)
- [B2B brand strategy (2)](https://blog.atomicrevenue.com/tag/b2b-brand-strategy)
- [B2B lead generation companies (2)](https://blog.atomicrevenue.com/tag/b2b-lead-generation-companies)
- [B2B marketing (2)](https://blog.atomicrevenue.com/tag/b2b-marketing)
- [B2B pricing (2)](https://blog.atomicrevenue.com/tag/b2b-pricing)
- [B2B sales (2)](https://blog.atomicrevenue.com/tag/b2b-sales)
- [B2B social media (2)](https://blog.atomicrevenue.com/tag/b2b-social-media)
- [Board of Managers (2)](https://blog.atomicrevenue.com/tag/board-of-managers)
- [Chief Revenue Officer (2)](https://blog.atomicrevenue.com/tag/chief-revenue-officer)
- [Facebook Ad Strategy (2)](https://blog.atomicrevenue.com/tag/facebook-ad-strategy)
- [Facebook B2B (2)](https://blog.atomicrevenue.com/tag/facebook-b2b)
- [GTMS (2)](https://blog.atomicrevenue.com/tag/gtms)
- [Lead gen companies (2)](https://blog.atomicrevenue.com/tag/lead-gen-companies)
- [Multi-Generation Leadership Team (2)](https://blog.atomicrevenue.com/tag/multi-generation-leadership-team)
- [Sales & Marketing Alignment (2)](https://blog.atomicrevenue.com/tag/sales-marketing-alignment)
- [Scott Sinning, Profitability Practice Leader (2)](https://blog.atomicrevenue.com/tag/scott-sinning-profitability-practice-leader)
- [analytics (2)](https://blog.atomicrevenue.com/tag/analytics)
- [business operating system (2)](https://blog.atomicrevenue.com/tag/business-operating-system)
- [buyer journey (2)](https://blog.atomicrevenue.com/tag/buyer-journey)
- [cash flow (2)](https://blog.atomicrevenue.com/tag/cash-flow)
- [cost cutting ideas (2)](https://blog.atomicrevenue.com/tag/cost-cutting-ideas)
- [customer marketing (2)](https://blog.atomicrevenue.com/tag/customer-marketing)
- [customer retention (2)](https://blog.atomicrevenue.com/tag/customer-retention)
- [customer segmentation (2)](https://blog.atomicrevenue.com/tag/customer-segmentation)
- [customer success kpis (2)](https://blog.atomicrevenue.com/tag/customer-success-kpis)
- [customer success metrics (2)](https://blog.atomicrevenue.com/tag/customer-success-metrics)
- [customer success tools (2)](https://blog.atomicrevenue.com/tag/customer-success-tools)
- [customer-focused (2)](https://blog.atomicrevenue.com/tag/customer-focused)
- [data analytics (2)](https://blog.atomicrevenue.com/tag/data-analytics)
- [data terms (2)](https://blog.atomicrevenue.com/tag/data-terms)
- [digital customer advocacy (2)](https://blog.atomicrevenue.com/tag/digital-customer-advocacy)
- [employees (2)](https://blog.atomicrevenue.com/tag/employees)
- [events (2)](https://blog.atomicrevenue.com/tag/events)
- [executive brand (2)](https://blog.atomicrevenue.com/tag/executive-brand)
- [facebook (2)](https://blog.atomicrevenue.com/tag/facebook)
- [financial operations model (2)](https://blog.atomicrevenue.com/tag/financial-operations-model)
- [forecasting (2)](https://blog.atomicrevenue.com/tag/forecasting)
- [fractional CMO (2)](https://blog.atomicrevenue.com/tag/fractional-cmo)
- [fractional Chief Financial Officer (CFO) (2)](https://blog.atomicrevenue.com/tag/fractional-chief-financial-officer-cfo)
- [fractional executive (2)](https://blog.atomicrevenue.com/tag/fractional-executive)
- [go-to-market (2)](https://blog.atomicrevenue.com/tag/go-to-market)
- [key performance management (2)](https://blog.atomicrevenue.com/tag/key-performance-management)
- [lead scoring (2)](https://blog.atomicrevenue.com/tag/lead-scoring)
- [manufacturing sales solutions (2)](https://blog.atomicrevenue.com/tag/manufacturing-sales-solutions)
- [marketing department (2)](https://blog.atomicrevenue.com/tag/marketing-department)
- [measurement (2)](https://blog.atomicrevenue.com/tag/measurement)
- [metrics (2)](https://blog.atomicrevenue.com/tag/metrics)
- [midwest manufacturing leaders (2)](https://blog.atomicrevenue.com/tag/midwest-manufacturing-leaders)
- [press (2)](https://blog.atomicrevenue.com/tag/press)
- [price strategy (2)](https://blog.atomicrevenue.com/tag/price-strategy)
- [pricing data (2)](https://blog.atomicrevenue.com/tag/pricing-data)
- [pricing strategy (2)](https://blog.atomicrevenue.com/tag/pricing-strategy)
- [profitability (2)](https://blog.atomicrevenue.com/tag/profitability)
- [recruiting (2)](https://blog.atomicrevenue.com/tag/recruiting)
- [saas (2)](https://blog.atomicrevenue.com/tag/saas)
- [sales collateral (2)](https://blog.atomicrevenue.com/tag/sales-collateral)
- [sales development and growth strategies (2)](https://blog.atomicrevenue.com/tag/sales-development-and-growth-strategies)
- [social listening (2)](https://blog.atomicrevenue.com/tag/social-listening)
- [st. louis (2)](https://blog.atomicrevenue.com/tag/st-louis)
- [teamwork (2)](https://blog.atomicrevenue.com/tag/teamwork)
- [types of marketing (2)](https://blog.atomicrevenue.com/tag/types-of-marketing)
- [AI adoption framework (1)](https://blog.atomicrevenue.com/tag/ai-adoption-framework)
- [AI implementation strategy (1)](https://blog.atomicrevenue.com/tag/ai-implementation-strategy)
- [AI readiness assessment (1)](https://blog.atomicrevenue.com/tag/ai-readiness-assessment)
- [Atomic Revenue Collaboratorium Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-collaboratorium-denver)
- [Atomic Revenue Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-denver)
- [Atomic Revenue partnership benefits (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-partnership-benefits)
- [Atomic Revenue west-coast (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-west-coast)
- [B2B content marketing (1)](https://blog.atomicrevenue.com/tag/b2b-content-marketing)
- [B2B digital marketing (1)](https://blog.atomicrevenue.com/tag/b2b-digital-marketing)
- [B2B market segmentation (1)](https://blog.atomicrevenue.com/tag/b2b-market-segmentation)
- [B2B price change (1)](https://blog.atomicrevenue.com/tag/b2b-price-change)
- [Brian Peterson, St. Louis (1)](https://blog.atomicrevenue.com/tag/brian-peterson-st-louis)
- [Business valuation (1)](https://blog.atomicrevenue.com/tag/business-valuation)
- [Buyer journey segmentation (1)](https://blog.atomicrevenue.com/tag/buyer-journey-segmentation)
- [COO (1)](https://blog.atomicrevenue.com/tag/coo)
- [Change management (1)](https://blog.atomicrevenue.com/tag/change-management)
- [Digital Operations Collaboration (1)](https://blog.atomicrevenue.com/tag/digital-operations-collaboration)
- [External market segmentation (1)](https://blog.atomicrevenue.com/tag/external-market-segmentation)
- [Facebook ROI (1)](https://blog.atomicrevenue.com/tag/facebook-roi)
- [How to know when to change pricing (1)](https://blog.atomicrevenue.com/tag/how-to-know-when-to-change-pricing)
- [How we are adapting to COVID-19 (1)](https://blog.atomicrevenue.com/tag/how-we-are-adapting-to-covid-19)
- [Increase NOI in a Down Market (1)](https://blog.atomicrevenue.com/tag/increase-noi-in-a-down-market)
- [Increase sales (1)](https://blog.atomicrevenue.com/tag/increase-sales)
- [Internal market segmentation (1)](https://blog.atomicrevenue.com/tag/internal-market-segmentation)
- [KPI Mistakes (1)](https://blog.atomicrevenue.com/tag/kpi-mistakes)
- [KPI measurement (1)](https://blog.atomicrevenue.com/tag/kpi-measurement)
- [KPIs in business (1)](https://blog.atomicrevenue.com/tag/kpis-in-business)
- [MR (1)](https://blog.atomicrevenue.com/tag/mr)
- [Mary Louis Helbig (1)](https://blog.atomicrevenue.com/tag/mary-louis-helbig)
- [Mixed reality (1)](https://blog.atomicrevenue.com/tag/mixed-reality)
- [Mixed reality for sales (1)](https://blog.atomicrevenue.com/tag/mixed-reality-for-sales)
- [NIS (1)](https://blog.atomicrevenue.com/tag/nis)
- [Predictable Revenue (1)](https://blog.atomicrevenue.com/tag/predictable-revenue)
- [Profitability Practice Leader (1)](https://blog.atomicrevenue.com/tag/profitability-practice-leader)
- [QBR (1)](https://blog.atomicrevenue.com/tag/qbr)
- [Quarterly Business Review (1)](https://blog.atomicrevenue.com/tag/quarterly-business-review)
- [RevOps Strategy (1)](https://blog.atomicrevenue.com/tag/revops-strategy)
- [RevOps alignment (1)](https://blog.atomicrevenue.com/tag/revops-alignment)
- [SalesOps (1)](https://blog.atomicrevenue.com/tag/salesops)
- [Scorecard (1)](https://blog.atomicrevenue.com/tag/scorecard)
- [Scott Sinning (1)](https://blog.atomicrevenue.com/tag/scott-sinning)
- [Steph Hermanson (1)](https://blog.atomicrevenue.com/tag/steph-hermanson)
- [Succession Planning (1)](https://blog.atomicrevenue.com/tag/succession-planning)
- [Top 10 Challenges 2024 (1)](https://blog.atomicrevenue.com/tag/top-10-challenges-2024)
- [Top 40 Under 40 St. Louis (1)](https://blog.atomicrevenue.com/tag/top-40-under-40-st-louis)
- [VR (1)](https://blog.atomicrevenue.com/tag/vr)
- [Web Design (1)](https://blog.atomicrevenue.com/tag/web-design)
- [advisory board (1)](https://blog.atomicrevenue.com/tag/advisory-board)
- [amazon (1)](https://blog.atomicrevenue.com/tag/amazon)
- [artificial intelligence (1)](https://blog.atomicrevenue.com/tag/artificial-intelligence)
- [books (1)](https://blog.atomicrevenue.com/tag/books)
- [brand strategy (1)](https://blog.atomicrevenue.com/tag/brand-strategy)
- [brochures (1)](https://blog.atomicrevenue.com/tag/brochures)
- [build-up method (1)](https://blog.atomicrevenue.com/tag/build-up-method)
- [business cost reduction (1)](https://blog.atomicrevenue.com/tag/business-cost-reduction)
- [business expense reduction (1)](https://blog.atomicrevenue.com/tag/business-expense-reduction)
- [business owner (1)](https://blog.atomicrevenue.com/tag/business-owner)
- [business value (1)](https://blog.atomicrevenue.com/tag/business-value)
- [careers (1)](https://blog.atomicrevenue.com/tag/careers)
- [chatbots (1)](https://blog.atomicrevenue.com/tag/chatbots)
- [cmo (1)](https://blog.atomicrevenue.com/tag/cmo)
- [collision conference (1)](https://blog.atomicrevenue.com/tag/collision-conference)
- [command and control (1)](https://blog.atomicrevenue.com/tag/command-and-control)
- [company risk factors (1)](https://blog.atomicrevenue.com/tag/company-risk-factors)
- [conference (1)](https://blog.atomicrevenue.com/tag/conference)
- [content marketing strategy (1)](https://blog.atomicrevenue.com/tag/content-marketing-strategy)
- [content specialist (1)](https://blog.atomicrevenue.com/tag/content-specialist)
- [contractors (1)](https://blog.atomicrevenue.com/tag/contractors)
- [copywriter (1)](https://blog.atomicrevenue.com/tag/copywriter)
- [cost reduction (1)](https://blog.atomicrevenue.com/tag/cost-reduction)
- [cost reduction analysis (1)](https://blog.atomicrevenue.com/tag/cost-reduction-analysis)
- [cost reduction solutions (1)](https://blog.atomicrevenue.com/tag/cost-reduction-solutions)
- [cost reduction strategies (1)](https://blog.atomicrevenue.com/tag/cost-reduction-strategies)
- [covid19 (1)](https://blog.atomicrevenue.com/tag/covid19)
- [cross-sell (1)](https://blog.atomicrevenue.com/tag/cross-sell)
- [customer referals (1)](https://blog.atomicrevenue.com/tag/customer-referals)
- [customer success consultant (1)](https://blog.atomicrevenue.com/tag/customer-success-consultant)
- [customer success operations (1)](https://blog.atomicrevenue.com/tag/customer-success-operations)
- [data-driven customer success indicators (1)](https://blog.atomicrevenue.com/tag/data-driven-customer-success-indicators)
- [design (1)](https://blog.atomicrevenue.com/tag/design)
- [design mistakes (1)](https://blog.atomicrevenue.com/tag/design-mistakes)
- [diagnose (1)](https://blog.atomicrevenue.com/tag/diagnose)
- [differentiation (1)](https://blog.atomicrevenue.com/tag/differentiation)
- [digital content marketing (1)](https://blog.atomicrevenue.com/tag/digital-content-marketing)
- [digital trends 2022 (1)](https://blog.atomicrevenue.com/tag/digital-trends-2022)
- [ecommerce (1)](https://blog.atomicrevenue.com/tag/ecommerce)
- [enterprise university (1)](https://blog.atomicrevenue.com/tag/enterprise-university)
- [entrepreneurship (1)](https://blog.atomicrevenue.com/tag/entrepreneurship)
- [entreprenuer (1)](https://blog.atomicrevenue.com/tag/entreprenuer)
- [expense analysis (1)](https://blog.atomicrevenue.com/tag/expense-analysis)
- [expense management solutions (1)](https://blog.atomicrevenue.com/tag/expense-management-solutions)
- [expense reduction (1)](https://blog.atomicrevenue.com/tag/expense-reduction)
- [expense reduction consulting (1)](https://blog.atomicrevenue.com/tag/expense-reduction-consulting)
- [fractional CFO (1)](https://blog.atomicrevenue.com/tag/fractional-cfo)
- [fractional Chief Operating Officer (COO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-operating-officer-coo)
- [fractional Chief Revenue Officer (CRO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-revenue-officer-cro)
- [fractional Chief Technology Officer (CTO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-technology-officer-cto)
- [fractional Digital Operations Leader (1)](https://blog.atomicrevenue.com/tag/fractional-digital-operations-leader)
- [fractional Sales Leader (1)](https://blog.atomicrevenue.com/tag/fractional-sales-leader)
- [generation z (1)](https://blog.atomicrevenue.com/tag/generation-z)
- [glenn mahnken (1)](https://blog.atomicrevenue.com/tag/glenn-mahnken)
- [graphic design (1)](https://blog.atomicrevenue.com/tag/graphic-design)
- [hiring (1)](https://blog.atomicrevenue.com/tag/hiring)
- [how to market a new service offering (1)](https://blog.atomicrevenue.com/tag/how-to-market-a-new-service-offering)
- [how to reduce cost (1)](https://blog.atomicrevenue.com/tag/how-to-reduce-cost)
- [infographics (1)](https://blog.atomicrevenue.com/tag/infographics)
- [instagram (1)](https://blog.atomicrevenue.com/tag/instagram)
- [iten (1)](https://blog.atomicrevenue.com/tag/iten)
- [lead gen (1)](https://blog.atomicrevenue.com/tag/lead-gen)
- [lead generation companies (1)](https://blog.atomicrevenue.com/tag/lead-generation-companies)
- [logo design (1)](https://blog.atomicrevenue.com/tag/logo-design)
- [management (1)](https://blog.atomicrevenue.com/tag/management)
- [market segmentation (1)](https://blog.atomicrevenue.com/tag/market-segmentation)
- [mixed reality technology for business (1)](https://blog.atomicrevenue.com/tag/mixed-reality-technology-for-business)
- [new orleans (1)](https://blog.atomicrevenue.com/tag/new-orleans)
- [new product launch (1)](https://blog.atomicrevenue.com/tag/new-product-launch)
- [optimization (1)](https://blog.atomicrevenue.com/tag/optimization)
- [optimize (1)](https://blog.atomicrevenue.com/tag/optimize)
- [optimize business post-pandemic (1)](https://blog.atomicrevenue.com/tag/optimize-business-post-pandemic)
- [outsourcing (1)](https://blog.atomicrevenue.com/tag/outsourcing)
- [partnership (1)](https://blog.atomicrevenue.com/tag/partnership)
- [partnership benefits (1)](https://blog.atomicrevenue.com/tag/partnership-benefits)
- [payability (1)](https://blog.atomicrevenue.com/tag/payability)
- [reading (1)](https://blog.atomicrevenue.com/tag/reading)
- [reporting (1)](https://blog.atomicrevenue.com/tag/reporting)
- [resolve (1)](https://blog.atomicrevenue.com/tag/resolve)
- [revenue methodology (1)](https://blog.atomicrevenue.com/tag/revenue-methodology)
- [revenue model (1)](https://blog.atomicrevenue.com/tag/revenue-model)
- [revenue operations optimization (1)](https://blog.atomicrevenue.com/tag/revenue-operations-optimization)
- [roi (1)](https://blog.atomicrevenue.com/tag/roi)
- [sales hiring (1)](https://blog.atomicrevenue.com/tag/sales-hiring)
- [sales renewal (1)](https://blog.atomicrevenue.com/tag/sales-renewal)
- [sales representative (1)](https://blog.atomicrevenue.com/tag/sales-representative)
- [sales validation (1)](https://blog.atomicrevenue.com/tag/sales-validation)
- [salesperson (1)](https://blog.atomicrevenue.com/tag/salesperson)
- [snapchat (1)](https://blog.atomicrevenue.com/tag/snapchat)
- [sponsor (1)](https://blog.atomicrevenue.com/tag/sponsor)
- [startups (1)](https://blog.atomicrevenue.com/tag/startups)
- [steps to MR content creation (1)](https://blog.atomicrevenue.com/tag/steps-to-mr-content-creation)
- [storytelling (1)](https://blog.atomicrevenue.com/tag/storytelling)
- [tableau (1)](https://blog.atomicrevenue.com/tag/tableau)
- [tara kinney (1)](https://blog.atomicrevenue.com/tag/tara-kinney)
- [up-sell (1)](https://blog.atomicrevenue.com/tag/up-sell)
- [valuation process (1)](https://blog.atomicrevenue.com/tag/valuation-process)
- [video marketing (1)](https://blog.atomicrevenue.com/tag/video-marketing)
- [video production (1)](https://blog.atomicrevenue.com/tag/video-production)
- [videographer (1)](https://blog.atomicrevenue.com/tag/videographer)
- [voice search (1)](https://blog.atomicrevenue.com/tag/voice-search)
- [website costs (1)](https://blog.atomicrevenue.com/tag/website-costs)
- [website redesign (1)](https://blog.atomicrevenue.com/tag/website-redesign)
- [youtube (1)](https://blog.atomicrevenue.com/tag/youtube)

See all

## Get Your Free Revenue Assessment

Ready to launch more revenue to your business? Get your FREE Revenue Assessment with one of our specialists.

[Get my FREE Revenue Assessment](https://www.atomicrevenue.com/reality-check/)

![Atomicrevenue](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/Atomic-Revenue-Logo_Full-Color_Stacked.png)

- Expertise
- [Revenue Operations](https://atomicrevenue.com/expertise/revenue-operations/)
- [Lead Generation](https://atomicrevenue.com/expertise/lead-generation/)
- [Sales Conversion](https://atomicrevenue.com/expertise/sales-conversion/)
- [Customer Advocacy](https://atomicrevenue.com/expertise/customer-advocacy/)

- Solutions
- [Diagnose](https://www.atomicrevenue.com/audits-and-assessments/)
- [Resolve with Programs](https://www.atomicrevenue.com/solutions/tactical-revenue-operations/)
- [Resolve with Human Capital](https://www.atomicrevenue.com/solutions/human-capital-solutions/)
- [Optimize](https://www.atomicrevenue.com/solutions/optimize/)

#### Contact Us

**Atomic Revenue Headquarters**  
222 S Meramec Ave Suite 202  
Clayton, MO 63105

[(314) 439-1280](tel:3144391280)

**Atomic Revenue West**  
One Cherry Center  
501 S Cherry St.  
Denver, CO 80246

[(970) 988-4004](tel:9709884004)

[Email Us](https://atomicrevenue.com/contact/)

[![Twitter](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/twitter.png)](https://twitter.com/atomicresults) [![Facebook](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/facebook.png)](https://www.facebook.com/atomicrevenue) [![Linkedin](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/linkedin.png)](https://www.linkedin.com/company/4792794/)

© 2025 Atomic Revenue, LLC™ All Rights Reserved. [Privacy Policy](https://atomicrevenue.com/privacy-policy/) | [Sitemap](https://atomicrevenue.com/sitemap.xml)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Liz Campbell, Chief Data Advisor",
    "url" : "https://blog.atomicrevenue.com/author/liz-campbell-chief-data-advisor"
  },
  "dateModified" : "2022-12-08T19:18:23.809Z",
  "datePublished" : "2022-12-08T19:18:23.000Z",
  "headline" : "6 Important KPIs For the Modern Sales Team",
  "image" : [ "https://blog.atomicrevenue.com/hubfs/Atomic%20Revenue%20Blog%20Headers%20and%20Graphics%20(12).png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.atomicrevenue.com/6-important-kpis-for-the-modern-sales-team",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.atomicrevenue.com/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Stacked.png"
    },
    "name" : "Atomic Revenue"
  }
}
```