How does your company make money? How difficult is it to reach your goals? Where do even start to affect change? To answer these and other important questions, Atomic Revenue looks at the entire process of how revenue flows through your company, starting with a diagnosis of over 130 revenue-related processes to learn what roadblocks need to be removed. Then we resolve the issues with a data-driven strategy, and finally optimize the results to ensure you reach your revenue goals with more efficiency and less struggle, year-over-year.
A family-owned, St. Louis-based commercial printing company, The Advertisers Printing Company, proves you’re never too old for growth and change. For nearly a century, this business has stayed at the forefront of modern printing and cutting-edge technology. So why did the third- and fourth-generation owners decide to work with Atomic Revenue?
Traditionally, marketing agencies have been the go-to solution for many companies when they experience slumping sales and inconsistent revenue. A business typically hires a marketing firm to highlight its products and/or services in a new way (website update, printed collateral, social media ads, trade show design, etc.) or to refresh its brand, all in an attempt to get the target audience’s attention, create leads, and ultimately increase sales.
As a business owner or c-suite executive, you know quarterly business reviews (QBRs) can focus on many different topics (product development, supply chain, recruiting, marketing, financials, workforce development, community, charitable relations, etc.). As a result, it may be challenging to know what you should focus on in a QBR and how to use the information gathered to make a real difference in revenue.
Is this a trick question? Every company needs revenue operations! But what is it exactly? It is the entire process by which a business brings in dollars to fund its existence. Although many consider revenue operations to be a function of sales and marketing, it’s this exact oversimplification that limits profitability and often proves to be detrimental for small to midsize businesses.
Earlier this year, the Atomic Revenue team was very excited to help lead the first-ever Midwest Manufacturing Advisers’ webinar, Tough Topics in Manufacturing, featuring speakers from Swip Systems, Mueller Prost, Evans & Dixon, and Atomic Revenue.
Digital Operations encompasses your entire digital footprint and the results from your digital marketing, sales, and customer advocacy efforts. Each element of your digital presence must not only have its own strategy but work in correlation with every other element. Your website is your primary piece of online real estate, but how does social media marketing feed into that?
What is your content strategy to drive qualified leads? How does marketing automation play into developing those leads to be sales-ready? Does your online presence encourage your community to advocate on your behalf? If you’re not sure, it may be time to rethink your digital operations approach.
Are you reassessing and realigning your company’s operations strategies for the new selling paradigm we are all facing? If so, where do you focus your efforts to optimize growth – business ops or rev ops strategies, or both? But isn’t a “business operations strategy the same as a revenue operations strategy?” you ask. Each achieves different goals, so you need to know the difference.
Are you one of those? Are you just like all the other marketing companies? Engineering firms? Technology companies? CEOs or business owners? To the untrained, public eye, all businesses are clumped together in categories without differentiators – there is a magical ripple effect of sameness from one marketing company to the next, one tech company to the next, and so on.
What if you walked into a doctor’s office, and without discussing your symptoms, he or she offered a course of treatment and presented a diagnosis – would you feel comfortable?
