Earlier this year, the Atomic Revenue team was very excited to help lead the first-ever Midwest Manufacturing Advisers’ webinar, Tough Topics in Manufacturing, featuring speakers from Swip Systems, Mueller Prost, Evans & Dixon, and Atomic Revenue.
Digital Operations encompasses your entire digital footprint and the results from your digital marketing, sales, and customer advocacy efforts. Each element of your digital presence must not only have its own strategy but work in correlation with every other element. Your website is your primary piece of online real estate, but how does social media marketing feed into that?
What is your content strategy to drive qualified leads? How does marketing automation play into developing those leads to be sales-ready? Does your online presence encourage your community to advocate on your behalf? If you’re not sure, it may be time to rethink your digital operations approach.
As more business moves online, people are working remotely and using digital tools more and more. The digital strategy conversation is increasingly relevant to today’s workplace. As a piece of this, it is important to understand where data comes from and if it is correct. More specifically, developing an understanding of what the data means brings strength to any digital strategy.
For decades, a nationwide commercial real estate brokerage specializing in triple-net lease property investments was very successful without a lot of marketing. Up until the last few years, they had healthy inbound leads from repeat clientele and referrals and required very few lead-generating activities. However, as competition increased and the market evolved with online services, business began to stagnate. That’s when they decided to try digital marketing to increase revenue, and, after a year of allocating time and money to the effort, their attempt failed.
Gone are the days when basic information on a landing page will convert leads into sales. Your website – your number one salesperson – is often the first encounter a potential customer will have with your business. It must reflect YOU and solve your customers’ problems easily.
Are you reassessing and realigning your company’s operations strategies for the new selling paradigm we are all facing? If so, where do you focus your efforts to optimize growth – business ops or rev ops strategies, or both? But isn’t a “business operations strategy the same as a revenue operations strategy?” you ask. Each achieves different goals, so you need to know the difference.
Are you one of those? Are you just like all the other marketing companies? Engineering firms? Technology companies? CEOs or business owners? To the untrained, public eye, all businesses are clumped together in categories without differentiators – there is a magical ripple effect of sameness from one marketing company to the next, one tech company to the next, and so on.
When it comes to lowering your customer acquisition cost (CAC) and increasing revenue, it’s no longer optional to have a Customer Relationship Management tool or “CRM” and not use it to its fullest extent. Especially now – we are in the age of digital selling and customer relations like never before.
The world has changed and like it or not, our work flows are changing too. As wicked smart, self-directed, problem solvers in the B2B space, we are grateful for a healthy #worklifeblend. Our coast-to-coast Atomic Revenue team is well versed in virtual work - it’s how we break down the roads and walls that separate us from accessing top talent and achieving greater customer success. But, we can’t say we didn’t fall under the spell of overachieving with all of our newfound “social distancing downtime.” Squirrel!
What if you walked into a doctor’s office, and without discussing your symptoms, he or she offered a course of treatment and presented a diagnosis – would you feel comfortable?
