Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep them spending money even when sales results continue to fall short of expectations. Does this sound familiar? What you really need to know is how to lower CAC with data.
Atomic Revenue, a St. Louis-based, nationwide revenue operations company, welcomes revenue operations and marketing strategist George Bardenheier as an Executive Partner, July 15, 2019. Bardenheier, principal of Bardenheier Growth Strategies, has an extensive history of creating strategic growth within companies and maximizing clients’ revenue for over 35 years. He consults with private, public, and established Fortune 500 enterprises to help them increase revenue and develop their people through measurable marketing and sales strategy programs.
Atomic Revenue announces the addition of Brian Peterson as Chief Operating Officer (COO) as of July 1, 2019. After years of creating growth for other companies through its proprietary revenue operations formula, Atomic Revenue is experiencing its own rapid growth, which opened the door for Peterson to join the executive team and help shape corporate strategy.
The most common complaints about Facebook advertising are boosting a post for a few dollars with no results and, in most cases, having no idea where to even start. It’s a complicated process, and being successful with digital advertising can take time. You are learning a new skill, after all.
Our Urgent Care is a group of walk-in urgent medical care clinics designed to replace a visit to the ER. They now have seven locations in the greater St. Louis, St. Charles, and Franklin County areas and continue to grow.
At the beginning of 2019, Atomic Revenue claimed its first permanent office space at Thrive Coworking in Clayton. Our team previously met and worked from various co-working space across St. Louis as well as coffee shops, dining room tables, and couches. This space allows for local employees and contractors to pop in and out through their work days, while still providing the flexibility of working from home or on the go. We’re thrilled to have a headquarters as Atomic Revenue continues to scale and grow.
Since Atomic Revenue’s humble beginnings in 2014, Susan Becher Schultz has helped set the foundation for company success. Five years ago she sat at our CEO’s dining room table and helped to put key tools and systems in place that continue to play important roles in company operations today.
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.
Whether it’s a challenge we’ve faced first hand at Atomic Revenue, or a barrier to growth we’ve helped a client solve, our team has learned not only from experience but by being avid readers. We decided to put our heads together to come up with this list of reads that we consider to be game changers. These are the 10 books every business owner should read this year.
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content and happy with your product or service but usually very quiet about it!
