The Atomic Revenue team recently attended the 6th annual Midwest Digital Marketing Conference (MDMC) put on by University of Missouri - St. Louis (UMSL). MDMC is a nonprofit event. All proceeds go to #MDMC Marketing Scholarship Fund, a UMSL Undergraduate Marketing Scholarship. If that wasn’t a good enough reason to support this event here in our own backyard, the content and networking opportunities sure are for us!
Why do companies outsource digital marketing? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. But you must work with dependable marketing outsourcing companies to ensure uninterrupted business. First, let’s think about the marketing department specifically and how the benefits of outsourcing marketing can improve your business.
This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers. Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role. This leaves many companies in a chicken-and-egg situation because your marketing effort requires leadership to effectively support revenue production which is required to finance another executive salary. A fractional CMO answers this riddle.
As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss” and “prove my worth” by creating aesthetically pleasing work.
During her time as an Executive Partner for Atomic Revenue, Mary Louise Helbig was an extraordinary asset to our team who helped clients maximize their growth through identifying gaps and strategically aligning their marketing, sales, and customer efforts. While she will be sorely missed, we could not be more excited for the St. Louis startup community to experience and reap the benefits of Mary Louise in her new role as an Executive Director for ITEN. Mary Louise was gracious enough to answer a few questions for us while transitioning into her new role.
Atomic Revenue is excited to announce that Glenn Mahnken has joined the team as an Executive Partner! Glenn will use his extensive experience in strategic marketing and communications planning to work with management teams to build the tools and collateral necessary for success. As a key member of the Atomic Revenue Executive Team, Glenn will apply his encouraging coaching style to deliver revenue operations programs and services that help management teams scale and grow their companies.
Midwest Manufacturing Leaders Announces Two New Sponsor Organizations
St. Louis Based Marketing Agency Black Twig and Consultant Atomic Revenue Join its Ranks
ST. LOUIS, MO – Midwest Manufacturing Leaders has announced Black Twig Communications and Atomic Revenue have been named official sponsors of the organization. The two companies join existing sponsors Swip Systems, Lopata, Flegel & Company, CMA, and Parkside Financial Bank & Trust. The organization, which was started organically by connecting the leadership of the manufacturing community on LinkedIn, does not charge participants for meeting attendance or membership dues and relies on financial support from its sponsors. In its short existence, the group has gained regular and growing participation from hundreds of leaders inside the manufacturing community in the region.
Atomic Revenue today announced that Angela Masching has joined the team as an Executive Partner. In this position, she will be responsible for partnering with clients’ executive teams to define and resolve revenue challenges. She will lead Atomic Revenue’s Financial Operations Planning Division which focuses on financial operations models, pricing strategy, compensation modeling, budgeting, and revenue model analysis for growth stage companies. As a key member of the Atomic Revenue Leadership Team, Angela will help clients pursue investors and grow profits with confidence.
Atomic Revenue today announced that Steph Nissen has joined its staff as the company’s new Director of Digital. In this position, she will be responsible for digital marketing strategy and implementation services management for Atomic Revenue clients. As a key member of the Atomic Revenue Leadership Team, Nissen will help shape the way Atomic Revenue serves its clients in the rapidly changing digital space.
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