External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity.
Matt Heck founded NIS in St. Louis upon discovering an urgent need for breast reconstruction alternatives for women who have undergone a mastectomy or double mastectomy. With the help of NIS, women are now given realistic reconstruction options over other limited methods such as stenciling and tattooing.
After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs.
When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked:
Hailed as “North America’s fastest growing tech conference”, Collision Conference unites global leaders like Google and Cisco with budding startups and investors from all around the world. Atomic Revenue attended Collision Conference 2018 in New Orleans last month and we absorbed valuable insights from some thought-provoking sessions as well as made connections with some emerging tech start-ups from around the globe. We want to highlight some of our top takeaways for you here and help you decide if Collision, which moves to Toronto next year, is an event you should add to your conference list.
Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.
The Atomic Revenue team recently attended the 6th annual Midwest Digital Marketing Conference (MDMC) put on by University of Missouri - St. Louis (UMSL). MDMC is a nonprofit event. All proceeds go to #MDMC Marketing Scholarship Fund, a UMSL Undergraduate Marketing Scholarship. If that wasn’t a good enough reason to support this event here in our own backyard, the content and networking opportunities sure are for us!
Why do companies outsource digital marketing? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. But you must work with dependable marketing outsourcing companies to ensure uninterrupted business. First, let’s think about the marketing department specifically and how the benefits of outsourcing marketing can improve your business.
This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers. Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role. This leaves many companies in a chicken-and-egg situation because your marketing effort requires leadership to effectively support revenue production which is required to finance another executive salary. A fractional CMO answers this riddle.
As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss” and “prove my worth” by creating aesthetically pleasing work.
