When it comes to lowering your customer acquisition cost (CAC) and increasing revenue, it’s no longer optional to have a Customer Relationship Management tool or “CRM” and not use it to its fullest extent. Especially now – we are in the age of digital selling and customer relations like never before.
The world has changed and like it or not, our work flows are changing too. As wicked smart, self-directed, problem solvers in the B2B space, we are grateful for a healthy #worklifeblend. Our coast-to-coast Atomic Revenue team is well versed in virtual work - it’s how we break down the roads and walls that separate us from accessing top talent and achieving greater customer success. But, we can’t say we didn’t fall under the spell of overachieving with all of our newfound “social distancing downtime.” Squirrel!
What if you walked into a doctor’s office, and without discussing your symptoms, he or she offered a course of treatment and presented a diagnosis – would you feel comfortable?
The beauty of the EOS® model is that it provides consistent, repetitive guidelines and tasks that help you streamline how you monitor your business’s success through habit development. By using your EOS-compatible scorecard to set up your goals and keep them consistent, you’ll eventually track your actions out of habit, without thinking about the tracking aspect. It becomes second nature when you switch from thinking about HOW your tasks are tracked to accepting that the data IS tracked. This allows you to focus on developing actionable plans based on the reported data.
Marketing and sales leaders, customer service and finance leadership teams – even company executives – are struggling daily with how best to AMP-up their revenue production. Many companies make worthy attempts to address their lackluster revenue performance through one-off tactics that range from hiring, firing, and changing sales/marketing roles, to internal digital solutions and customer marketing – to no avail. Sound familiar?
When considering your leadership team, it’s important to reflect on your company’s values. What do your customers and employees value about your organization? Is your business model still relevant today? Will it be relevant to future generations?
When initially discussing this post with my Atomic Revenue colleague Steph Nissen, I envisioned a flashy, trend-laden piece that would have readers licking their chops ready to launch into the new decade with the glitziest social media updates ever – #2020vision!
Atomic Revenue is pleased to introduce its new Board of Managers. This announcement is the culmination of a process to broaden and deepen the experience and skillsets of Atomic Revenue’s leadership team to reflect the range of expertise and perspective we bring to our customer engagements.
Revenue Operations, as defined by Atomic Revenue, is about optimizing the entire process of how revenue flows through your company, combining strategy and tactics for lead generation, sales conversion, and customer advocacy. In order to implement rev ops, you must understand how to improve operational efficiency.
How to Improve Operational Efficiency
The underlying principles of revenue operations and your people, process, and data should all work in harmony to facilitate efficient end-to-end revenue production™
When starting a business or refreshing your current business image, your logo portrays as much as anything you can say or do – especially when it comes to first impressions. You know what they say – you only get one chance – so make it memorable with a logo that depicts your message, brand, and your style.
Designing Logo Tips
Here is a guide for things to consider as you embark on choosing a logo and launching your business brand to new heights.
