Tara Kinney, Owner & Visionary

Tara Kinney, Owner & Visionary
Tara is the Owner & Visionary of Atomic Revenue, where she continues to problem-solve, innovate, and define the formula for and establish the discipline of revenue operations that launches client growth with stronger foundations and better ROI. As the company's EOS® Visionary, it is her passion to share what she has learned over the course of her career and help other business owners and leaders increase revenue and grow with consistency. She is also a renowned national speaker.
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Recent Posts

When it comes to change, is your team comatose or at risk of overdose?

Change is an inevitable part of business, especially for small to midsized companies striving for growth. Yet, how you approach change can determine whether your business thrives or spirals into chaos. Companies that embrace change can risk overwhelming their staff with too much volatility. And companies where organizational shifts are rare can find their staff wary and resistant when needed transformations are introduced.

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Do You Need a Fractional Executive or Fractional Management?


Companies of all sizes – from regional business startups to worldwide Fortune 100 companies – are increasingly hiring fractional executives and fractional management. The many advantages have become clear, including depth and breadth of executive expertise, an objective perspective, and a measurable, faster return on investment. 

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How to Choose a Great B2B Lead Generation Company

Is your B2B company, like so many others right now, seeing stagnation in good, qualified leads? Are your salespeople working their lead gen tools without much success? Is lack of new leads tempting you to respond to one of the many social media solicitations for outsourced lead generation services? You’re not alone. More companies are exploring this option but have concerns about how to choose a great B2B lead generation company. 

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How to Build a Go-to-Market Strategy

Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business? 

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Which Companies Need Revenue Operations?

Is this a trick question? Every company needs revenue operations! But what is it exactly? It is the entire process by which a business brings in dollars to fund its existence. Although many consider revenue operations to be a function of sales and marketing, it’s this exact oversimplification that limits profitability and often proves to be detrimental for small to midsize businesses.

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The Importance of Multi-Generational Leadership Teams

 

When considering your leadership team, it’s important to reflect on your company’s values. What do your customers and employees value about your organization? Is your business model still relevant today? Will it be relevant to future generations? 

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How Atomic Revenue Helped Quantum Solutions Exceed $1.5M in Marketing-Sourced Revenue

Quantum Solutions, Inc. is a nationwide, full-service integrator of industrial automation systems. They engineer, implement, upgrade, and support PLC and HMI control systems that improve efficiency and production for the agricultural, paper and pulp, food and beverage, oil and gas, waste-water treatment, chemical, and other industries. For decades, they have implemented systems that ultimately improve the bottom line for their clients. Though existing clients continued to grow, their problem was shortage of new clients, diversification of clients, and stagnant revenue.

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Human Capital Solutions & Revenue Operations for Guard911®

Guard911®, SchoolGuard®, and CampusGuard911™ apps put a panic button in the hands of every teacher, employee, or administrator for use in a crisis. The apps simultaneously speed-dial 911, alert the nearest on- and off-duty officers through the sister application, Hero911®, and alert all internal devices and nearby users to an active killer situation.

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How to Lower Customer Acquisition Costs with Data: 10 Metrics to Watch

Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep them spending money even when sales results continue to fall short of expectations. Does this sound familiar? What you really need to know is how to lower CAC with data. 

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Our Urgent Care Case Study: Human Capital Solutions

Our Urgent Care is a group of walk-in urgent medical care clinics designed to replace a visit to the ER. They now have seven locations in the greater St. Louis, St. Charles, and Franklin County areas and continue to grow.

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