Tara Kinney, Owner & Visionary

Tara Kinney, Owner & Visionary
Tara is the Owner & Visionary of Atomic Revenue, where she continues to problem-solve, innovate, and define the formula for and establish the discipline of revenue operations that launches client growth with stronger foundations and better ROI. As the company's EOS® Visionary, it is her passion to share what she has learned over the course of her career and help other business owners and leaders increase revenue and grow with consistency. She is also a renowned national speaker.
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Recent Posts

Enterprise Bank Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment

Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals.

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Expense Reduction and Revenue Growth Drives Business Valuation

After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs.

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Executing Your Department Budgets Like a CFO

Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.

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What is a Fractional CMO and Why Do I Need One?

This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers.  Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role.  This leaves many companies in a chicken-and-egg situation because your marketing effort requires leadership to effectively support revenue production which is required to finance another executive salary.  A fractional CMO answers this riddle.

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Angela Masching Joins Atomic Revenue as an Executive Partner

Atomic Revenue today announced that Angela Masching has joined the team as an Executive Partner. In this position, she will be responsible for partnering with clients’ executive teams to define and resolve revenue challenges. She will lead Atomic Revenue’s Financial Operations Planning Division which focuses on financial operations models, pricing strategy, compensation modeling, budgeting, and revenue model analysis for growth stage companies. As a key member of the Atomic Revenue Leadership Team, Angela will help clients pursue investors and grow profits with confidence.

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