Tara Kinney, Owner & Visionary

Tara Kinney, Owner & Visionary
Tara is the Owner & Visionary of Atomic Revenue, where she continues to problem-solve, innovate, and define the formula for and establish the discipline of revenue operations that launches client growth with stronger foundations and better ROI. As the company's EOS® Visionary, it is her passion to share what she has learned over the course of her career and help other business owners and leaders increase revenue and grow with consistency. She is also a renowned national speaker.
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Recent Posts

Why We Created the Million Dollar Growth Pact: Solving the “What Do We Get?” Question

For years, prospective clients approached us with a seemingly simple question that often was deceptively difficult to answer: “What exactly do we get if we work with you?”

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Would You Bet on Your Business? We Just Did.

Like every consulting company, we promise to help our clients grow — Unlike every other company, we put our money where our mouth is.

The Million Dollar Growth Pact (MDGP) is a groundbreaking initiative for B2B companies who are serious about sustainable revenue growth. It’s bold. It’s guaranteed. And it’s built for companies who are ready to finally fix the broken links in their revenue engine — once and for all.
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Customer Base Consolidation: A Strategic Growth Lever for Mid-Sized Manufacturers

Growth often starts with a bold decision, such as choosing to do less, better. For mid-sized manufacturers serving a large, diverse customer base, the path to sustainable and aggressive growth doesn’t always require more customers. Sometimes, the real opportunity lies in consolidating and doubling down on the right ones.

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What Everyone's Getting Wrong About Revenue Operations

Revenue operations focuses on the profitability outcomes that a business is trying to achieve. Most business leaders get revenue operations wrong – they think too narrowly about what it actually entails. The oversimplification of revenue operations limits profitability and impedes growth for any type or size of B2B company. 

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10 Lessons Learned in 10 Years: A Journey of Growth at Atomic Revenue

As we celebrate a decade of growth at Atomic Revenue, it’s a perfect time to reflect on the lessons we’ve learned along the way. From starting with just an idea to becoming a trusted partner for many, the journey has been full of challenges, triumphs, and valuable insights. Here are 10 lessons we’ve learned over the past 10 years that have shaped how we do business and serve our clients.

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Why Atomic Revenue Runs on EOS

Atomic Revenue specializes in Solving Growth Challenges for B2B Engineering/ Technical Services Firms, and Technology Service Providers, driving predictable profitability. We align all the parts of a business, measure all outcomes, and empower people through process and data for end-to-end revenue production™ to help companies reach their ultimate objective — real, sustainable growth. So why did we choose to run on EOS when we already help our clients in the same cadence?

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Navigating Cash Flow Challenges: 2024 Insights for B2B Tech and Engineering

Effective cash flow management is essential for B2B tech and engineering companies aiming to scale while maintaining financial stability. Without a clear strategy to optimize revenue, manage expenses, and build customer trust, growth can quickly stall. This week in the "Top 10 B2B Challenges 2024" series, we focus on strategies to strengthen cash flow, from pricing decisions to financial modeling, ensuring your company remains on a solid foundation.

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Cost Control and Profit Margin Management

The Science and Art of Pricing

Effective pricing strategies balance two elements:

1. The Science:

The science of pricing involves data and analysis. Factors like production costs, market trends, and customer acquisition costs provide a foundation for setting prices. It’s essential to ensure your prices cover costs while leaving room for sustainable profits.

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Unlocking Talent Acquisition and Retention: From People Operations to High-Performing Sales Teams

Attracting and retaining top talent has never been more critical—or more challenging—than in today's labor market. From skyrocketing voluntary turnover costs to increasingly discerning job seekers prioritizing quality of life, businesses are under immense pressure to rethink traditional HR functions. 

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Top 10 B2B Challenges 2024: Scaling Sales and Building Trust: Key Insights for Tech and Engineering Companies

In today’s competitive landscape, engineering or technical professional services, and technology service providers are tasked with delivering high-value solutions to clients while maintaining efficient and scalable sales operations. As companies in these fields look to grow, they often encounter unique challenges: aligning technical expertise with sales processes, capturing qualified leads, and structuring teams to manage increasing demand without compromising service quality.

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