Liz Zanter, Chief Data Advisor

Liz Zanter, Chief Data Advisor
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Recent Posts

Speaking Data – Understanding the Terms of Data Visualization and Interpretation

If you’re considering undertaking a data project of any kind, you’re likely to see a lot of data terms that sound very similar but mean incredibly different things. To get to the heart of what you are trying to accomplish, it is essential to define "data," understand each of the different data terms, and learn the interpretations to track and measure what it is you need to know to grow your business with accuracy.

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How to Automate Your EOS Compatible Scorecard

The beauty of the EOS® model is that it provides consistent, repetitive guidelines and tasks that help you streamline how you monitor your business’s success through habit development. By using your EOS compatible scorecard to set up your goals and keep them consistent, you’ll eventually track your actions out of habit, without thinking about the tracking aspect. It becomes second nature when you switch from thinking about HOW your tasks are tracked to accepting that the data IS tracked. This allows you to focus on developing actionable plans based on the reported data. 

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What is Lead Scoring & Why Is It Vital to Marketing ROI?

If you throw money at marketing activities assuming you know what your prospects and customers need or what is popular at the moment, you’re missing out on a sure-fire way to earn the ROI you desire and convert prospects into happy customers and customers into advocates. How? With Lead Scoring.  

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The Importance of a CRM – A Must-Have Tool to Launch Revenue

Business automation in the form of a Customer Relationship Management (CRM) program can seem overwhelming and time-consuming, but it is imperative to simplify lead generation and effect growth in your sales processes. Every business wants to increase revenue with low overhead and do so with very little effort. A CRM is a simple technology tool (yes – it really can be simple!) available to do just that. It’s time to get over the fear and use a CRM to transform your business!

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