Liz Zanter, Chief Data Advisor

Liz Zanter, Chief Data Advisor
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Recent Posts

What is Lead Scoring & Why Is It Vital to Marketing ROI?

If you throw money at marketing activities assuming you know what your prospects and customers need or what is popular at the moment, you’re missing out on a sure-fire way to earn the ROI you desire and convert prospects into happy customers and customers into advocates. How? With Lead Scoring.  

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The Importance of a CRM – A Must-Have Tool to Launch Revenue

Business automation in the form of a Customer Relationship Management (CRM) program can seem overwhelming and time-consuming, but it is imperative to simplify lead generation and effect growth in your sales processes. Every business wants to increase revenue with low overhead and do so with very little effort. A CRM is a simple technology tool (yes – it really can be simple!) available to do just that. It’s time to get over the fear and use a CRM to transform your business!

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