Blog

Succession planning is more than a process; it’s a strategic approach to ensuring your business thrives for years to come. One key element often overlooked? Embracing a multi-generational leadership team. This dynamic combination of experience, innovation, and adaptability fosters sustainable growth and paves the way for seamless leadership transitions.

Why Multi-Generational Teams Matter

Each generation brings unique strengths to the table.

The Science and Art of Pricing

Effective pricing strategies balance two elements:

1. The Science:

The science of pricing involves data and analysis. Factors like production costs, market trends, and customer acquisition costs provide a foundation for setting prices. It’s essential to ensure your prices cover costs while leaving room for sustainable profits.

Change is an inevitable part of business, especially for small to midsized companies striving for growth. Yet, how you approach change can determine whether your business thrives or spirals into chaos. Companies that embrace change can risk overwhelming their staff with too much volatility. And companies where organizational shifts are rare can find their staff wary and resistant when needed transformations are introduced.

Customer retention is more than just a metric; it’s a cornerstone of business longevity. For B2B tech and engineering service providers, retaining clients and mitigating churn are essential for sustainable growth. This week in our "Top 10 Challenges" series, we’re spotlighting customer retention and providing actionable insights to keep your customers loyal, satisfied, and engaged.

Attracting and retaining top talent has never been more critical—or more challenging—than in today's labor market. From skyrocketing voluntary turnover costs to increasingly discerning job seekers prioritizing quality of life, businesses are under immense pressure to rethink traditional HR functions. 

In the rapidly evolving world of B2B tech and engineering service providers, adapting to new technologies is both a challenge and an opportunity. The integration of advanced marketing and sales technologies—such as marketing automation and optimized Martech stacks—has become essential for staying competitive. Yet, many businesses still face significant hurdles in implementing and optimizing these tools effectively.

In today’s competitive landscape, companies often allocate a significant portion of their budget to marketing and sales. According to industry research, businesses typically spend about 37% of their revenue on digital, marketing, and sales operations. Yet, despite this hefty investment, many businesses aren’t seeing the returns they expect.

In today’s competitive landscape, engineering or technical professional services, and technology service providers are tasked with delivering high-value solutions to clients while maintaining efficient and scalable sales operations. As companies in these fields look to grow, they often encounter unique challenges: aligning technical expertise with sales processes, capturing qualified leads, and structuring teams to manage increasing demand without compromising service quality.

As we approach 2025, many businesses are reviewing their tech stacks and analyzing whether the systems they’ve invested in are delivering the ROI they expected. Martech tools are crucial for modern marketing, but they can also be expensive and complex to implement.

As businesses gear up for 2025, the pressure to deliver more with less is more pronounced than ever. Marketing departments, often seen as cost centers, are under particular scrutiny. The challenge is not just to justify budgets but to demonstrate a direct correlation between marketing spend and revenue growth.