As we approach 2025, many businesses are reviewing their tech stacks and analyzing whether the systems they’ve invested in are delivering the ROI they expected. Martech tools are crucial for modern marketing, but they can also be expensive and complex to implement.
As businesses gear up for 2025, the pressure to deliver more with less is more pronounced than ever. Marketing departments, often seen as cost centers, are under particular scrutiny. The challenge is not just to justify budgets but to demonstrate a direct correlation between marketing spend and revenue growth.
As businesses mature, expanding market reach becomes essential. Whether you’re merging with another company, acquiring a new business, adding to your product offerings, or simply looking to grow your sales team, your sales structure will likely need to adapt to meet new demands.
You have to think about how you structure your team in this new environment, because things will likely need to change—and they should.
As a new member of Atomic Revenue, I can appreciate the different approaches in achieving success for company brands. In the ever-evolving world of marketing, two distinct perspectives are emerging: Digital Revenue Operations (DRO) and Traditional Marketing Agencies. Both occupy crucial positions on the marketing spectrum, and offer unique attributes that merit careful consideration before choosing which makes sense for your company.
As a business owner or a C-suite executive, you understand the importance of different officers and their roles at your B2B company. CEOs, COOs, and CFOs have been around for a long time with straightforward and well-known responsibilities. However, one of the newer kids on the block is the Chief Revenue Officer (CRO).
Have you, as a B2B business leader, tried multiple tactics over the years to achieve consistent profitability but just can’t seem to reach your goals? Does it feel like you’re swimming upstream and that your teams aren’t aligned to a common objective? Is staying up to speed with technology making reporting and decision-making that much more difficult? You are not alone! All these reasons and more are why B2B business owners and leaders reach out to Atomic Revenue.
We help clients overcome obstacles and achieve their business objectives with the tools and processes that allow them to move forward in profitability for years to come.
When you hear people talk about data visualization you often hear the terms “dashboard” and “report” used interchangeably — but is this correct? Are they interchangeable terms? The short answer is no. They are actually quite different in how they display information and data: but to put it simply, dashboards offer dynamic information; reports offer static data.
Continued shifts in consumer behaviors and the workforce after the height of the pandemic are calling for your digital operations to play a more significant role in securing and strengthening revenue through the economic challenges anticipated in 2023.
As a business owner or C-suite executive, it’s easy to fall into the trap of expecting a single metric to tell you everything you need to know about how well your company is doing. However, this is a mistake. As is assuming that because some numbers are trending in the right direction, everything else will fall into place.
Fortunately, these common key performance indicator (KPI) mistakes and others can be easily fixed once recognized. Take a look at the 8 common mistakes people make with KPIs in business and prep your data for improvements in your company.
