---
title: Why Most Growth Initiatives Fail After the Strategy Meeting
description: Many growth initiatives fail after the strategy meeting. Learn how companies turn strategy into execution with clear ownership, milestones, and operational discipline.
image: https://blog.atomicrevenue.com/hubfs/Why%20most%20growth%20ainitiatives%20fail%20after%20the%20strategy%20meeting%20Hero%20Image.webp
---

[![Atomic Revenue Logo_Full Color_Horizontal-2](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png?width=4628&height=1071&name=Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png "Atomic Revenue Logo_Full Color_Horizontal-2")](https://atomicrevenue.com/)

- [HOME](https://atomicrevenue.com/)
- [EXPERTISE](https://atomicrevenue.com/expertise/)
- [SOLUTIONS](https://atomicrevenue.com/solutions/) 
    - [The Million Dollar Growth Pact](https://atomicrevenue.com/mdgp/)
    - [Revenue Operating Plan](https://www.atomicrevenue.com/solutions/revenue-operating-plan/)
    - [Revenue Enablement Solutions](https://www.atomicrevenue.com/solutions/revenue-enablement-solutions/)
    - [Optimize Revenue Performance](https://www.atomicrevenue.com/solutions/optimize/)
- [RESOURCES](https://atomicrevenue.com/resources/) 
    - [Video Insights](https://www.atomicrevenue.com/resources/video-insights/)
    - [Blog](https://blog.atomicrevenue.com/)
    - [News](https://atomicrevenue.com/resources/news/)
    - [Case Studies](https://blog.atomicrevenue.com/tag/case-studies)
    - [Downloads](https://www.atomicrevenue.com/resources/downloads/)
- [ABOUT](https://atomicrevenue.com/about-us/) 
    - [PARTNER PROGRAM](https://atomicrevenue.com/partner-program/)
    - [CAREERS](https://www.atomicrevenue.com/careers/)
- [CONTACT](https://atomicrevenue.com/contact/)

# Why Most Growth Initiatives Fail After the Strategy Meeting

Posted by [Philip Jackson, Director, Outcome Success](https://blog.atomicrevenue.com/author/philip-jackson)

![Philip Jackson, Director, Outcome Success](https://blog.atomicrevenue.com/hubfs/Phillip%20Jackson.png)

![Why most growth ainitiatives fail after the strategy meeting Hero Image](https://blog.atomicrevenue.com/hs-fs/hubfs/Why%20most%20growth%20ainitiatives%20fail%20after%20the%20strategy%20meeting%20Hero%20Image.webp?width=2100&height=1125&name=Why%20most%20growth%20ainitiatives%20fail%20after%20the%20strategy%20meeting%20Hero%20Image.webp)

Every leadership team has experienced the same moment.

The team gathers for a strategy session. The conversation is energized. New ideas emerge. Opportunities are identified. Priorities are agreed upon. The meeting ends with a sense of clarity and momentum.

Then the real work begins, and yet somewhere between that strategy meeting and the next quarterly review, the initiative quietly stalls.

And the question inevitably arises: If the idea was good and the opportunity was real, where did we go wrong, and how did we shift back to our frustrating status quo?

Leadership invested significant time defining the right objectives, but far less attention was given to how to execute that agreed upon strategy.

The result is a common and frustrating gap between intention and implementation.

## Strategy Is Rarely the Problem

Most companies do not struggle with identifying opportunities. Leadership teams are usually very capable of spotting areas for growth:

- Entering a new market
- Expanding into adjacent customer segments
- Launching a new product or service
- Improving lead generation
- Increasing cross-selling to existing customers

The strategic direction itself is often sound. What’s missing is the operational structure required to turn that direction into sustained action.

Without that structure, initiatives compete with the constant urgency of day-to-day work.

And that familiar pattern plays out across manufacturing, engineering, technology, and professional services companies time and again.

We often see companies where the production schedules, client deliverables and operational demands retake priority. Strategic initiatives become “important but not urgent,” which means they are continually postponed.

Eventually, the momentum fades. And not because the objectives and goals were wrong, but rather, the initiatives never became truly operational.

## The Execution Gap in Mid-Market Companies

This execution gap is particularly common among mid-market companies. In earlier stages of growth, organizations rely heavily on entrepreneurial energy and informal coordination. Leaders can push initiatives forward through direct involvement.

But as companies grow, complexity increases. More people are involved, decisions are distributed, and coordination becomes harder. What once worked through informal leadership now requires structured execution systems.

Without those systems, initiatives encounter predictable challenges:

Unclear ownership.  
Everyone agrees the initiative matters, but no single leader is accountable for driving it forward.

Competing priorities.  
Operational responsibilities consume the time needed to move strategic work ahead.

Lack of measurable milestones.  
Without clear indicators of progress, it becomes difficult to determine whether the initiative is succeeding or drifting.

Limited cross-department coordination.  
Growth initiatives often require collaboration across sales, marketing, operations, and leadership teams. When that coordination is informal, momentum slows quickly.

Over time, even well-designed strategies become casualties of organizational friction.

## Turning Strategy Into Operational Work

Organizations that consistently execute growth initiatives approach strategy differently. Instead of viewing strategy as a periodic planning exercise, they treat it as an operational discipline.

Three principles tend to distinguish companies that execute well.

### 1. Clear Ownership

Every initiative must have a clearly defined leader responsible for its progress. This ownership goes beyond participation. The owner is accountable for defining the roadmap, coordinating stakeholders, and reporting progress.

When ownership is clear, initiatives gain momentum. When it is ambiguous, initiatives stall.

### 2. Defined Milestones

Strategic initiatives cannot remain abstract goals. They must be translated into specific milestones with measurable outcomes.

For example, instead of saying, “Improve lead generation,” a company might define milestones such as:

- Documenting the Ideal Customer Profile
- Launching targeted outreach campaigns
- Establishing qualification criteria
- Measuring conversion rates through the funnel

These milestones create visibility and help teams track whether progress is actually occurring.

### 3. Regular Operating Rhythm

Execution improves dramatically when initiatives are embedded into a regular operating rhythm.

Rather than revisiting strategy once or twice a year, effective organizations review progress consistently—often in monthly or quarterly checkpoints. These reviews keep initiatives visible and allow teams to identify obstacles before momentum is lost.

This rhythm also reinforces an important cultural shift: strategic work is not something done “when time allows.” It is part of the company’s ongoing operating system.

## The Role of Process in Sustaining Growth

Another common reason initiatives fail is the absence of documented processes.

When growth depends on individual effort or informal communication, progress is fragile. As workloads increase or team members change roles, initiatives lose continuity.

Documented processes create durability. They ensure that execution does not rely on institutional memory or individual heroics.

For example, organizations that successfully improve revenue growth typically document processes such as:

- How new leads are generated and qualified
- How opportunities move through the sales pipeline
- How customer onboarding and delivery are coordinated
- How performance metrics are reviewed and acted upon

Once these processes exist, growth initiatives become repeatable rather than experimental.

## Aligning the Organization Around Growth

Perhaps the most important factor in execution is alignment.

Growth initiatives rarely live within a single department. A new market strategy may require marketing to generate awareness, sales to develop relationships, operations to adjust production, and leadership to monitor performance.

When each department operates independently, initiatives lose coherence. When teams align around shared goals and shared metrics, progress accelerates.

Alignment does not require complex systems. Often it begins with a simple question:

Does everyone involved in the initiative understand the objective, the plan, and their role in achieving it?

When that clarity exists, organizations move faster and with greater confidence.

## Execution Is the Real Competitive Advantage

Strategy will always matter. Markets change, new opportunities emerge, and leadership teams must continually adapt.

But the companies that consistently outperform their peers are rarely the ones with the most creative strategies. They are the ones with the strongest ability to turn strategy into action.

- They build systems that support execution.
- They establish accountability for progress.
- They review initiatives consistently and adjust when necessary.

In other words, they treat growth as an operational capability and not just a strategic ambition.

For leaders across manufacturing, engineering, technology, and professional services, the lesson is clear.

The next time your leadership team leaves a strategy meeting energized about a new initiative, pause for a moment and ask a different question:

**Why Most Growth Initiatives Fail After the Strategy Meeting**

Because in the end, the real competitive advantage isn’t the strategy you develop.

It’s the strategy your organization can actually execute.

---

### About the Author

![](https://blog.atomicrevenue.com/hs-fs/hubfs/Phillip%20Jackson.png?width=146&height=176&name=Phillip%20Jackson.png)Philip Jackson is the Director of Outcomes Success at Atomic Revenue, where he is responsible for overseeing all project guides and their teams to ensure clients achieve successful results. Prior to his current role, he was a Management Consultant at Flex, a global Fortune 500 manufacturing and supply chain leader, where he focused on go-to-market strategies for new medical device products. Philip also led a nationwide marketing and recruiting program on behalf of the Army National Guard, planning, leading and executing 350 events on high school campuses within a 2-year period. His dedication to client success and his strategic mindset make him a trusted leader and advisor.

 Topics: [Sales Operations](https://blog.atomicrevenue.com/tag/sales-operations), [sales teams](https://blog.atomicrevenue.com/tag/sales-teams), [revenue operations](https://blog.atomicrevenue.com/tag/revenue-operations)

Find me on:

[LinkedIn](https://www.linkedin.com/in/philip-jackson-pmp/)

- [Tweet](https://twitter.com/share)

### Subscribe to our Newsletter

### Recent Posts

### Archives

- [March 2026 (2)](https://blog.atomicrevenue.com/archive/2026/03)
- [January 2026 (1)](https://blog.atomicrevenue.com/archive/2026/01)
- [December 2025 (2)](https://blog.atomicrevenue.com/archive/2025/12)
- [November 2025 (1)](https://blog.atomicrevenue.com/archive/2025/11)
- [September 2025 (3)](https://blog.atomicrevenue.com/archive/2025/09)
- [July 2025 (1)](https://blog.atomicrevenue.com/archive/2025/07)
- [May 2025 (1)](https://blog.atomicrevenue.com/archive/2025/05)
- [April 2025 (1)](https://blog.atomicrevenue.com/archive/2025/04)
- [March 2025 (4)](https://blog.atomicrevenue.com/archive/2025/03)
- [February 2025 (3)](https://blog.atomicrevenue.com/archive/2025/02)
- [January 2025 (4)](https://blog.atomicrevenue.com/archive/2025/01)
- [December 2024 (2)](https://blog.atomicrevenue.com/archive/2024/12)
- [November 2024 (4)](https://blog.atomicrevenue.com/archive/2024/11)
- [October 2024 (2)](https://blog.atomicrevenue.com/archive/2024/10)
- [September 2024 (1)](https://blog.atomicrevenue.com/archive/2024/09)
- [February 2024 (1)](https://blog.atomicrevenue.com/archive/2024/02)
- [April 2023 (1)](https://blog.atomicrevenue.com/archive/2023/04)
- [March 2023 (2)](https://blog.atomicrevenue.com/archive/2023/03)
- [February 2023 (1)](https://blog.atomicrevenue.com/archive/2023/02)
- [January 2023 (2)](https://blog.atomicrevenue.com/archive/2023/01)
- [December 2022 (2)](https://blog.atomicrevenue.com/archive/2022/12)
- [November 2022 (2)](https://blog.atomicrevenue.com/archive/2022/11)
- [October 2022 (1)](https://blog.atomicrevenue.com/archive/2022/10)
- [September 2022 (1)](https://blog.atomicrevenue.com/archive/2022/09)
- [August 2022 (2)](https://blog.atomicrevenue.com/archive/2022/08)
- [July 2022 (1)](https://blog.atomicrevenue.com/archive/2022/07)
- [June 2022 (2)](https://blog.atomicrevenue.com/archive/2022/06)
- [April 2022 (1)](https://blog.atomicrevenue.com/archive/2022/04)
- [February 2022 (1)](https://blog.atomicrevenue.com/archive/2022/02)
- [January 2022 (2)](https://blog.atomicrevenue.com/archive/2022/01)
- [December 2021 (2)](https://blog.atomicrevenue.com/archive/2021/12)
- [November 2021 (1)](https://blog.atomicrevenue.com/archive/2021/11)
- [October 2021 (3)](https://blog.atomicrevenue.com/archive/2021/10)
- [September 2021 (3)](https://blog.atomicrevenue.com/archive/2021/09)
- [August 2021 (1)](https://blog.atomicrevenue.com/archive/2021/08)
- [July 2021 (2)](https://blog.atomicrevenue.com/archive/2021/07)
- [June 2021 (1)](https://blog.atomicrevenue.com/archive/2021/06)
- [May 2021 (2)](https://blog.atomicrevenue.com/archive/2021/05)
- [April 2021 (1)](https://blog.atomicrevenue.com/archive/2021/04)
- [February 2021 (3)](https://blog.atomicrevenue.com/archive/2021/02)
- [January 2021 (2)](https://blog.atomicrevenue.com/archive/2021/01)
- [December 2020 (2)](https://blog.atomicrevenue.com/archive/2020/12)
- [November 2020 (1)](https://blog.atomicrevenue.com/archive/2020/11)
- [October 2020 (5)](https://blog.atomicrevenue.com/archive/2020/10)
- [September 2020 (2)](https://blog.atomicrevenue.com/archive/2020/09)
- [August 2020 (4)](https://blog.atomicrevenue.com/archive/2020/08)
- [July 2020 (5)](https://blog.atomicrevenue.com/archive/2020/07)
- [June 2020 (2)](https://blog.atomicrevenue.com/archive/2020/06)
- [April 2020 (3)](https://blog.atomicrevenue.com/archive/2020/04)
- [March 2020 (2)](https://blog.atomicrevenue.com/archive/2020/03)
- [February 2020 (2)](https://blog.atomicrevenue.com/archive/2020/02)
- [January 2020 (4)](https://blog.atomicrevenue.com/archive/2020/01)
- [December 2019 (2)](https://blog.atomicrevenue.com/archive/2019/12)
- [November 2019 (2)](https://blog.atomicrevenue.com/archive/2019/11)
- [October 2019 (2)](https://blog.atomicrevenue.com/archive/2019/10)
- [September 2019 (2)](https://blog.atomicrevenue.com/archive/2019/09)
- [August 2019 (3)](https://blog.atomicrevenue.com/archive/2019/08)
- [July 2019 (3)](https://blog.atomicrevenue.com/archive/2019/07)
- [June 2019 (2)](https://blog.atomicrevenue.com/archive/2019/06)
- [April 2019 (2)](https://blog.atomicrevenue.com/archive/2019/04)
- [February 2019 (1)](https://blog.atomicrevenue.com/archive/2019/02)
- [January 2019 (1)](https://blog.atomicrevenue.com/archive/2019/01)
- [December 2018 (1)](https://blog.atomicrevenue.com/archive/2018/12)
- [November 2018 (2)](https://blog.atomicrevenue.com/archive/2018/11)
- [October 2018 (1)](https://blog.atomicrevenue.com/archive/2018/10)
- [September 2018 (4)](https://blog.atomicrevenue.com/archive/2018/09)
- [August 2018 (2)](https://blog.atomicrevenue.com/archive/2018/08)
- [July 2018 (1)](https://blog.atomicrevenue.com/archive/2018/07)
- [June 2018 (1)](https://blog.atomicrevenue.com/archive/2018/06)
- [May 2018 (1)](https://blog.atomicrevenue.com/archive/2018/05)
- [April 2018 (1)](https://blog.atomicrevenue.com/archive/2018/04)
- [February 2018 (1)](https://blog.atomicrevenue.com/archive/2018/02)
- [January 2018 (1)](https://blog.atomicrevenue.com/archive/2018/01)
- [December 2017 (1)](https://blog.atomicrevenue.com/archive/2017/12)
- [October 2017 (1)](https://blog.atomicrevenue.com/archive/2017/10)
- [August 2017 (1)](https://blog.atomicrevenue.com/archive/2017/08)
- [June 2017 (1)](https://blog.atomicrevenue.com/archive/2017/06)
- [May 2017 (1)](https://blog.atomicrevenue.com/archive/2017/05)
- [October 2016 (1)](https://blog.atomicrevenue.com/archive/2016/10)
- [June 2016 (1)](https://blog.atomicrevenue.com/archive/2016/06)

See all

### Categories

- [revenue operations (41)](https://blog.atomicrevenue.com/tag/revenue-operations)
- [Digital Operations (25)](https://blog.atomicrevenue.com/tag/digital-operations)
- [customer advocacy (22)](https://blog.atomicrevenue.com/tag/customer-advocacy)
- [Atomic Revenue (21)](https://blog.atomicrevenue.com/tag/atomic-revenue)
- [Marketing Operations (18)](https://blog.atomicrevenue.com/tag/marketing-operations)
- [B2B revenue growth (17)](https://blog.atomicrevenue.com/tag/b2b-revenue-growth)
- [Education (17)](https://blog.atomicrevenue.com/tag/education)
- [Sales Operations (15)](https://blog.atomicrevenue.com/tag/sales-operations)
- [digital marketing (15)](https://blog.atomicrevenue.com/tag/digital-marketing)
- [lead generation (15)](https://blog.atomicrevenue.com/tag/lead-generation)
- [KPI (14)](https://blog.atomicrevenue.com/tag/kpi)
- [Case Studies (13)](https://blog.atomicrevenue.com/tag/case-studies)
- [News (13)](https://blog.atomicrevenue.com/tag/news)
- [Human Capital Solutions (12)](https://blog.atomicrevenue.com/tag/human-capital-solutions)
- [revenue diagnostics (12)](https://blog.atomicrevenue.com/tag/revenue-diagnostics)
- [KPI Dashboard (11)](https://blog.atomicrevenue.com/tag/kpi-dashboard)
- [data accuracy (11)](https://blog.atomicrevenue.com/tag/data-accuracy)
- [increase revenue (11)](https://blog.atomicrevenue.com/tag/increase-revenue)
- [sales teams (10)](https://blog.atomicrevenue.com/tag/sales-teams)
- [EOS (9)](https://blog.atomicrevenue.com/tag/eos)
- [RevOps (9)](https://blog.atomicrevenue.com/tag/revops)
- [data strategy (9)](https://blog.atomicrevenue.com/tag/data-strategy)
- [digital customer service (9)](https://blog.atomicrevenue.com/tag/digital-customer-service)
- [digital marketing strategy (9)](https://blog.atomicrevenue.com/tag/digital-marketing-strategy)
- [Customer Success (8)](https://blog.atomicrevenue.com/tag/customer-success)
- [key performance indicators (8)](https://blog.atomicrevenue.com/tag/key-performance-indicators)
- [KPIs (7)](https://blog.atomicrevenue.com/tag/kpis)
- [fractional management (7)](https://blog.atomicrevenue.com/tag/fractional-management)
- [sales enablement (7)](https://blog.atomicrevenue.com/tag/sales-enablement)
- [B2B digital operations (6)](https://blog.atomicrevenue.com/tag/b2b-digital-operations)
- [CRM (6)](https://blog.atomicrevenue.com/tag/crm)
- [Data Process (6)](https://blog.atomicrevenue.com/tag/data-process)
- [digital sales (6)](https://blog.atomicrevenue.com/tag/digital-sales)
- [growth (6)](https://blog.atomicrevenue.com/tag/growth)
- [revenue operations strategy (6)](https://blog.atomicrevenue.com/tag/revenue-operations-strategy)
- [revenue strategy (6)](https://blog.atomicrevenue.com/tag/revenue-strategy)
- [sales conversion (6)](https://blog.atomicrevenue.com/tag/sales-conversion)
- [Automate Data (5)](https://blog.atomicrevenue.com/tag/automate-data)
- [B2B lead gen (5)](https://blog.atomicrevenue.com/tag/b2b-lead-gen)
- [B2B lead generation (5)](https://blog.atomicrevenue.com/tag/b2b-lead-generation)
- [B2B people operations (5)](https://blog.atomicrevenue.com/tag/b2b-people-operations)
- [COVID19 revenue (5)](https://blog.atomicrevenue.com/tag/covid19-revenue)
- [MarTech (5)](https://blog.atomicrevenue.com/tag/martech)
- [brand development (5)](https://blog.atomicrevenue.com/tag/brand-development)
- [branding (5)](https://blog.atomicrevenue.com/tag/branding)
- [business operations (5)](https://blog.atomicrevenue.com/tag/business-operations)
- [case study (5)](https://blog.atomicrevenue.com/tag/case-study)
- [digital tools (5)](https://blog.atomicrevenue.com/tag/digital-tools)
- [press release (5)](https://blog.atomicrevenue.com/tag/press-release)
- [social media (5)](https://blog.atomicrevenue.com/tag/social-media)
- [social media marketing (5)](https://blog.atomicrevenue.com/tag/social-media-marketing)
- [technology transformation (5)](https://blog.atomicrevenue.com/tag/technology-transformation)
- [Financial Operations (4)](https://blog.atomicrevenue.com/tag/financial-operations)
- [automation (4)](https://blog.atomicrevenue.com/tag/automation)
- [budgeting (4)](https://blog.atomicrevenue.com/tag/budgeting)
- [competitive differentiation (4)](https://blog.atomicrevenue.com/tag/competitive-differentiation)
- [customer marketing strategy (4)](https://blog.atomicrevenue.com/tag/customer-marketing-strategy)
- [customer success strategy (4)](https://blog.atomicrevenue.com/tag/customer-success-strategy)
- [data customer advocacy (4)](https://blog.atomicrevenue.com/tag/data-customer-advocacy)
- [digital trends (4)](https://blog.atomicrevenue.com/tag/digital-trends)
- [go-to-market strategy (4)](https://blog.atomicrevenue.com/tag/go-to-market-strategy)
- [human resources (4)](https://blog.atomicrevenue.com/tag/human-resources)
- [marketing agency (4)](https://blog.atomicrevenue.com/tag/marketing-agency)
- [people operations (4)](https://blog.atomicrevenue.com/tag/people-operations)
- [CRO (3)](https://blog.atomicrevenue.com/tag/cro)
- [Data Surrounding Customer Advocacy (3)](https://blog.atomicrevenue.com/tag/data-surrounding-customer-advocacy)
- [Executive Partner (3)](https://blog.atomicrevenue.com/tag/executive-partner)
- [KPI Management (3)](https://blog.atomicrevenue.com/tag/kpi-management)
- [KPI alignment (3)](https://blog.atomicrevenue.com/tag/kpi-alignment)
- [Marketing Automation, (3)](https://blog.atomicrevenue.com/tag/marketing-automation)
- [Million Dollar Growth Pact (3)](https://blog.atomicrevenue.com/tag/million-dollar-growth-pact)
- [PeopleOps (3)](https://blog.atomicrevenue.com/tag/peopleops)
- [Work for Atomic Revenue (3)](https://blog.atomicrevenue.com/tag/work-for-atomic-revenue)
- [cost analysis (3)](https://blog.atomicrevenue.com/tag/cost-analysis)
- [cost management (3)](https://blog.atomicrevenue.com/tag/cost-management)
- [culture (3)](https://blog.atomicrevenue.com/tag/culture)
- [customer experience (UX) (3)](https://blog.atomicrevenue.com/tag/customer-experience-ux)
- [data-driven (3)](https://blog.atomicrevenue.com/tag/data-driven)
- [digital audit (3)](https://blog.atomicrevenue.com/tag/digital-audit)
- [fractional Marketing Leader (3)](https://blog.atomicrevenue.com/tag/fractional-marketing-leader)
- [fractional c-level executive (3)](https://blog.atomicrevenue.com/tag/fractional-c-level-executive)
- [how to market to customers (3)](https://blog.atomicrevenue.com/tag/how-to-market-to-customers)
- [linkedin (3)](https://blog.atomicrevenue.com/tag/linkedin)
- [people operations approach (3)](https://blog.atomicrevenue.com/tag/people-operations-approach)
- [return on investment (3)](https://blog.atomicrevenue.com/tag/return-on-investment)
- [revenue in a recession (3)](https://blog.atomicrevenue.com/tag/revenue-in-a-recession)
- [sales process (3)](https://blog.atomicrevenue.com/tag/sales-process)
- [seo (3)](https://blog.atomicrevenue.com/tag/seo)
- [website design (3)](https://blog.atomicrevenue.com/tag/website-design)
- [B2B brand strategy (2)](https://blog.atomicrevenue.com/tag/b2b-brand-strategy)
- [B2B lead generation companies (2)](https://blog.atomicrevenue.com/tag/b2b-lead-generation-companies)
- [B2B marketing (2)](https://blog.atomicrevenue.com/tag/b2b-marketing)
- [B2B pricing (2)](https://blog.atomicrevenue.com/tag/b2b-pricing)
- [B2B sales (2)](https://blog.atomicrevenue.com/tag/b2b-sales)
- [B2B social media (2)](https://blog.atomicrevenue.com/tag/b2b-social-media)
- [Board of Managers (2)](https://blog.atomicrevenue.com/tag/board-of-managers)
- [Chief Revenue Officer (2)](https://blog.atomicrevenue.com/tag/chief-revenue-officer)
- [Facebook Ad Strategy (2)](https://blog.atomicrevenue.com/tag/facebook-ad-strategy)
- [Facebook B2B (2)](https://blog.atomicrevenue.com/tag/facebook-b2b)
- [GTMS (2)](https://blog.atomicrevenue.com/tag/gtms)
- [Lead gen companies (2)](https://blog.atomicrevenue.com/tag/lead-gen-companies)
- [Multi-Generation Leadership Team (2)](https://blog.atomicrevenue.com/tag/multi-generation-leadership-team)
- [Sales & Marketing Alignment (2)](https://blog.atomicrevenue.com/tag/sales-marketing-alignment)
- [Scott Sinning, Profitability Practice Leader (2)](https://blog.atomicrevenue.com/tag/scott-sinning-profitability-practice-leader)
- [analytics (2)](https://blog.atomicrevenue.com/tag/analytics)
- [business operating system (2)](https://blog.atomicrevenue.com/tag/business-operating-system)
- [buyer journey (2)](https://blog.atomicrevenue.com/tag/buyer-journey)
- [cash flow (2)](https://blog.atomicrevenue.com/tag/cash-flow)
- [cost cutting ideas (2)](https://blog.atomicrevenue.com/tag/cost-cutting-ideas)
- [customer marketing (2)](https://blog.atomicrevenue.com/tag/customer-marketing)
- [customer retention (2)](https://blog.atomicrevenue.com/tag/customer-retention)
- [customer segmentation (2)](https://blog.atomicrevenue.com/tag/customer-segmentation)
- [customer success kpis (2)](https://blog.atomicrevenue.com/tag/customer-success-kpis)
- [customer success metrics (2)](https://blog.atomicrevenue.com/tag/customer-success-metrics)
- [customer success tools (2)](https://blog.atomicrevenue.com/tag/customer-success-tools)
- [customer-focused (2)](https://blog.atomicrevenue.com/tag/customer-focused)
- [data analytics (2)](https://blog.atomicrevenue.com/tag/data-analytics)
- [data terms (2)](https://blog.atomicrevenue.com/tag/data-terms)
- [digital customer advocacy (2)](https://blog.atomicrevenue.com/tag/digital-customer-advocacy)
- [employees (2)](https://blog.atomicrevenue.com/tag/employees)
- [events (2)](https://blog.atomicrevenue.com/tag/events)
- [executive brand (2)](https://blog.atomicrevenue.com/tag/executive-brand)
- [facebook (2)](https://blog.atomicrevenue.com/tag/facebook)
- [financial operations model (2)](https://blog.atomicrevenue.com/tag/financial-operations-model)
- [forecasting (2)](https://blog.atomicrevenue.com/tag/forecasting)
- [fractional CMO (2)](https://blog.atomicrevenue.com/tag/fractional-cmo)
- [fractional Chief Financial Officer (CFO) (2)](https://blog.atomicrevenue.com/tag/fractional-chief-financial-officer-cfo)
- [fractional executive (2)](https://blog.atomicrevenue.com/tag/fractional-executive)
- [go-to-market (2)](https://blog.atomicrevenue.com/tag/go-to-market)
- [key performance management (2)](https://blog.atomicrevenue.com/tag/key-performance-management)
- [lead scoring (2)](https://blog.atomicrevenue.com/tag/lead-scoring)
- [manufacturing sales solutions (2)](https://blog.atomicrevenue.com/tag/manufacturing-sales-solutions)
- [marketing department (2)](https://blog.atomicrevenue.com/tag/marketing-department)
- [measurement (2)](https://blog.atomicrevenue.com/tag/measurement)
- [metrics (2)](https://blog.atomicrevenue.com/tag/metrics)
- [midwest manufacturing leaders (2)](https://blog.atomicrevenue.com/tag/midwest-manufacturing-leaders)
- [press (2)](https://blog.atomicrevenue.com/tag/press)
- [price strategy (2)](https://blog.atomicrevenue.com/tag/price-strategy)
- [pricing data (2)](https://blog.atomicrevenue.com/tag/pricing-data)
- [pricing strategy (2)](https://blog.atomicrevenue.com/tag/pricing-strategy)
- [profitability (2)](https://blog.atomicrevenue.com/tag/profitability)
- [recruiting (2)](https://blog.atomicrevenue.com/tag/recruiting)
- [saas (2)](https://blog.atomicrevenue.com/tag/saas)
- [sales collateral (2)](https://blog.atomicrevenue.com/tag/sales-collateral)
- [sales development and growth strategies (2)](https://blog.atomicrevenue.com/tag/sales-development-and-growth-strategies)
- [social listening (2)](https://blog.atomicrevenue.com/tag/social-listening)
- [st. louis (2)](https://blog.atomicrevenue.com/tag/st-louis)
- [teamwork (2)](https://blog.atomicrevenue.com/tag/teamwork)
- [types of marketing (2)](https://blog.atomicrevenue.com/tag/types-of-marketing)
- [AI adoption framework (1)](https://blog.atomicrevenue.com/tag/ai-adoption-framework)
- [AI implementation strategy (1)](https://blog.atomicrevenue.com/tag/ai-implementation-strategy)
- [AI readiness assessment (1)](https://blog.atomicrevenue.com/tag/ai-readiness-assessment)
- [Atomic Revenue Collaboratorium Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-collaboratorium-denver)
- [Atomic Revenue Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-denver)
- [Atomic Revenue partnership benefits (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-partnership-benefits)
- [Atomic Revenue west-coast (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-west-coast)
- [B2B content marketing (1)](https://blog.atomicrevenue.com/tag/b2b-content-marketing)
- [B2B digital marketing (1)](https://blog.atomicrevenue.com/tag/b2b-digital-marketing)
- [B2B market segmentation (1)](https://blog.atomicrevenue.com/tag/b2b-market-segmentation)
- [B2B price change (1)](https://blog.atomicrevenue.com/tag/b2b-price-change)
- [Brian Peterson, St. Louis (1)](https://blog.atomicrevenue.com/tag/brian-peterson-st-louis)
- [Business valuation (1)](https://blog.atomicrevenue.com/tag/business-valuation)
- [Buyer journey segmentation (1)](https://blog.atomicrevenue.com/tag/buyer-journey-segmentation)
- [COO (1)](https://blog.atomicrevenue.com/tag/coo)
- [Change management (1)](https://blog.atomicrevenue.com/tag/change-management)
- [Digital Operations Collaboration (1)](https://blog.atomicrevenue.com/tag/digital-operations-collaboration)
- [External market segmentation (1)](https://blog.atomicrevenue.com/tag/external-market-segmentation)
- [Facebook ROI (1)](https://blog.atomicrevenue.com/tag/facebook-roi)
- [How to know when to change pricing (1)](https://blog.atomicrevenue.com/tag/how-to-know-when-to-change-pricing)
- [How we are adapting to COVID-19 (1)](https://blog.atomicrevenue.com/tag/how-we-are-adapting-to-covid-19)
- [Increase NOI in a Down Market (1)](https://blog.atomicrevenue.com/tag/increase-noi-in-a-down-market)
- [Increase sales (1)](https://blog.atomicrevenue.com/tag/increase-sales)
- [Internal market segmentation (1)](https://blog.atomicrevenue.com/tag/internal-market-segmentation)
- [KPI Mistakes (1)](https://blog.atomicrevenue.com/tag/kpi-mistakes)
- [KPI measurement (1)](https://blog.atomicrevenue.com/tag/kpi-measurement)
- [KPIs in business (1)](https://blog.atomicrevenue.com/tag/kpis-in-business)
- [MR (1)](https://blog.atomicrevenue.com/tag/mr)
- [Mary Louis Helbig (1)](https://blog.atomicrevenue.com/tag/mary-louis-helbig)
- [Mixed reality (1)](https://blog.atomicrevenue.com/tag/mixed-reality)
- [Mixed reality for sales (1)](https://blog.atomicrevenue.com/tag/mixed-reality-for-sales)
- [NIS (1)](https://blog.atomicrevenue.com/tag/nis)
- [Predictable Revenue (1)](https://blog.atomicrevenue.com/tag/predictable-revenue)
- [Profitability Practice Leader (1)](https://blog.atomicrevenue.com/tag/profitability-practice-leader)
- [QBR (1)](https://blog.atomicrevenue.com/tag/qbr)
- [Quarterly Business Review (1)](https://blog.atomicrevenue.com/tag/quarterly-business-review)
- [RevOps Strategy (1)](https://blog.atomicrevenue.com/tag/revops-strategy)
- [RevOps alignment (1)](https://blog.atomicrevenue.com/tag/revops-alignment)
- [SalesOps (1)](https://blog.atomicrevenue.com/tag/salesops)
- [Scorecard (1)](https://blog.atomicrevenue.com/tag/scorecard)
- [Scott Sinning (1)](https://blog.atomicrevenue.com/tag/scott-sinning)
- [Steph Hermanson (1)](https://blog.atomicrevenue.com/tag/steph-hermanson)
- [Succession Planning (1)](https://blog.atomicrevenue.com/tag/succession-planning)
- [Top 10 Challenges 2024 (1)](https://blog.atomicrevenue.com/tag/top-10-challenges-2024)
- [Top 40 Under 40 St. Louis (1)](https://blog.atomicrevenue.com/tag/top-40-under-40-st-louis)
- [VR (1)](https://blog.atomicrevenue.com/tag/vr)
- [Web Design (1)](https://blog.atomicrevenue.com/tag/web-design)
- [advisory board (1)](https://blog.atomicrevenue.com/tag/advisory-board)
- [amazon (1)](https://blog.atomicrevenue.com/tag/amazon)
- [artificial intelligence (1)](https://blog.atomicrevenue.com/tag/artificial-intelligence)
- [books (1)](https://blog.atomicrevenue.com/tag/books)
- [brand strategy (1)](https://blog.atomicrevenue.com/tag/brand-strategy)
- [brochures (1)](https://blog.atomicrevenue.com/tag/brochures)
- [build-up method (1)](https://blog.atomicrevenue.com/tag/build-up-method)
- [business cost reduction (1)](https://blog.atomicrevenue.com/tag/business-cost-reduction)
- [business expense reduction (1)](https://blog.atomicrevenue.com/tag/business-expense-reduction)
- [business owner (1)](https://blog.atomicrevenue.com/tag/business-owner)
- [business value (1)](https://blog.atomicrevenue.com/tag/business-value)
- [careers (1)](https://blog.atomicrevenue.com/tag/careers)
- [chatbots (1)](https://blog.atomicrevenue.com/tag/chatbots)
- [cmo (1)](https://blog.atomicrevenue.com/tag/cmo)
- [collision conference (1)](https://blog.atomicrevenue.com/tag/collision-conference)
- [command and control (1)](https://blog.atomicrevenue.com/tag/command-and-control)
- [company risk factors (1)](https://blog.atomicrevenue.com/tag/company-risk-factors)
- [conference (1)](https://blog.atomicrevenue.com/tag/conference)
- [content marketing strategy (1)](https://blog.atomicrevenue.com/tag/content-marketing-strategy)
- [content specialist (1)](https://blog.atomicrevenue.com/tag/content-specialist)
- [contractors (1)](https://blog.atomicrevenue.com/tag/contractors)
- [copywriter (1)](https://blog.atomicrevenue.com/tag/copywriter)
- [cost reduction (1)](https://blog.atomicrevenue.com/tag/cost-reduction)
- [cost reduction analysis (1)](https://blog.atomicrevenue.com/tag/cost-reduction-analysis)
- [cost reduction solutions (1)](https://blog.atomicrevenue.com/tag/cost-reduction-solutions)
- [cost reduction strategies (1)](https://blog.atomicrevenue.com/tag/cost-reduction-strategies)
- [covid19 (1)](https://blog.atomicrevenue.com/tag/covid19)
- [cross-sell (1)](https://blog.atomicrevenue.com/tag/cross-sell)
- [customer referals (1)](https://blog.atomicrevenue.com/tag/customer-referals)
- [customer success consultant (1)](https://blog.atomicrevenue.com/tag/customer-success-consultant)
- [customer success operations (1)](https://blog.atomicrevenue.com/tag/customer-success-operations)
- [data-driven customer success indicators (1)](https://blog.atomicrevenue.com/tag/data-driven-customer-success-indicators)
- [design (1)](https://blog.atomicrevenue.com/tag/design)
- [design mistakes (1)](https://blog.atomicrevenue.com/tag/design-mistakes)
- [diagnose (1)](https://blog.atomicrevenue.com/tag/diagnose)
- [differentiation (1)](https://blog.atomicrevenue.com/tag/differentiation)
- [digital content marketing (1)](https://blog.atomicrevenue.com/tag/digital-content-marketing)
- [digital trends 2022 (1)](https://blog.atomicrevenue.com/tag/digital-trends-2022)
- [ecommerce (1)](https://blog.atomicrevenue.com/tag/ecommerce)
- [enterprise university (1)](https://blog.atomicrevenue.com/tag/enterprise-university)
- [entrepreneurship (1)](https://blog.atomicrevenue.com/tag/entrepreneurship)
- [entreprenuer (1)](https://blog.atomicrevenue.com/tag/entreprenuer)
- [expense analysis (1)](https://blog.atomicrevenue.com/tag/expense-analysis)
- [expense management solutions (1)](https://blog.atomicrevenue.com/tag/expense-management-solutions)
- [expense reduction (1)](https://blog.atomicrevenue.com/tag/expense-reduction)
- [expense reduction consulting (1)](https://blog.atomicrevenue.com/tag/expense-reduction-consulting)
- [fractional CFO (1)](https://blog.atomicrevenue.com/tag/fractional-cfo)
- [fractional Chief Operating Officer (COO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-operating-officer-coo)
- [fractional Chief Revenue Officer (CRO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-revenue-officer-cro)
- [fractional Chief Technology Officer (CTO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-technology-officer-cto)
- [fractional Digital Operations Leader (1)](https://blog.atomicrevenue.com/tag/fractional-digital-operations-leader)
- [fractional Sales Leader (1)](https://blog.atomicrevenue.com/tag/fractional-sales-leader)
- [generation z (1)](https://blog.atomicrevenue.com/tag/generation-z)
- [glenn mahnken (1)](https://blog.atomicrevenue.com/tag/glenn-mahnken)
- [graphic design (1)](https://blog.atomicrevenue.com/tag/graphic-design)
- [hiring (1)](https://blog.atomicrevenue.com/tag/hiring)
- [how to market a new service offering (1)](https://blog.atomicrevenue.com/tag/how-to-market-a-new-service-offering)
- [how to reduce cost (1)](https://blog.atomicrevenue.com/tag/how-to-reduce-cost)
- [infographics (1)](https://blog.atomicrevenue.com/tag/infographics)
- [instagram (1)](https://blog.atomicrevenue.com/tag/instagram)
- [iten (1)](https://blog.atomicrevenue.com/tag/iten)
- [lead gen (1)](https://blog.atomicrevenue.com/tag/lead-gen)
- [lead generation companies (1)](https://blog.atomicrevenue.com/tag/lead-generation-companies)
- [logo design (1)](https://blog.atomicrevenue.com/tag/logo-design)
- [management (1)](https://blog.atomicrevenue.com/tag/management)
- [market segmentation (1)](https://blog.atomicrevenue.com/tag/market-segmentation)
- [mixed reality technology for business (1)](https://blog.atomicrevenue.com/tag/mixed-reality-technology-for-business)
- [new orleans (1)](https://blog.atomicrevenue.com/tag/new-orleans)
- [new product launch (1)](https://blog.atomicrevenue.com/tag/new-product-launch)
- [optimization (1)](https://blog.atomicrevenue.com/tag/optimization)
- [optimize (1)](https://blog.atomicrevenue.com/tag/optimize)
- [optimize business post-pandemic (1)](https://blog.atomicrevenue.com/tag/optimize-business-post-pandemic)
- [outsourcing (1)](https://blog.atomicrevenue.com/tag/outsourcing)
- [partnership (1)](https://blog.atomicrevenue.com/tag/partnership)
- [partnership benefits (1)](https://blog.atomicrevenue.com/tag/partnership-benefits)
- [payability (1)](https://blog.atomicrevenue.com/tag/payability)
- [reading (1)](https://blog.atomicrevenue.com/tag/reading)
- [reporting (1)](https://blog.atomicrevenue.com/tag/reporting)
- [resolve (1)](https://blog.atomicrevenue.com/tag/resolve)
- [revenue methodology (1)](https://blog.atomicrevenue.com/tag/revenue-methodology)
- [revenue model (1)](https://blog.atomicrevenue.com/tag/revenue-model)
- [revenue operations optimization (1)](https://blog.atomicrevenue.com/tag/revenue-operations-optimization)
- [roi (1)](https://blog.atomicrevenue.com/tag/roi)
- [sales hiring (1)](https://blog.atomicrevenue.com/tag/sales-hiring)
- [sales renewal (1)](https://blog.atomicrevenue.com/tag/sales-renewal)
- [sales representative (1)](https://blog.atomicrevenue.com/tag/sales-representative)
- [sales validation (1)](https://blog.atomicrevenue.com/tag/sales-validation)
- [salesperson (1)](https://blog.atomicrevenue.com/tag/salesperson)
- [snapchat (1)](https://blog.atomicrevenue.com/tag/snapchat)
- [sponsor (1)](https://blog.atomicrevenue.com/tag/sponsor)
- [startups (1)](https://blog.atomicrevenue.com/tag/startups)
- [steps to MR content creation (1)](https://blog.atomicrevenue.com/tag/steps-to-mr-content-creation)
- [storytelling (1)](https://blog.atomicrevenue.com/tag/storytelling)
- [tableau (1)](https://blog.atomicrevenue.com/tag/tableau)
- [tara kinney (1)](https://blog.atomicrevenue.com/tag/tara-kinney)
- [up-sell (1)](https://blog.atomicrevenue.com/tag/up-sell)
- [valuation process (1)](https://blog.atomicrevenue.com/tag/valuation-process)
- [video marketing (1)](https://blog.atomicrevenue.com/tag/video-marketing)
- [video production (1)](https://blog.atomicrevenue.com/tag/video-production)
- [videographer (1)](https://blog.atomicrevenue.com/tag/videographer)
- [voice search (1)](https://blog.atomicrevenue.com/tag/voice-search)
- [website costs (1)](https://blog.atomicrevenue.com/tag/website-costs)
- [website redesign (1)](https://blog.atomicrevenue.com/tag/website-redesign)
- [youtube (1)](https://blog.atomicrevenue.com/tag/youtube)

See all

## Get Your Free Revenue Assessment

Ready to launch more revenue to your business? Get your FREE Revenue Assessment with one of our specialists.

[Get my FREE Revenue Assessment](https://www.atomicrevenue.com/reality-check/)

![Atomicrevenue](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/Atomic-Revenue-Logo_Full-Color_Stacked.png)

- Expertise
- [Revenue Operations](https://atomicrevenue.com/expertise/revenue-operations/)
- [Lead Generation](https://atomicrevenue.com/expertise/lead-generation/)
- [Sales Conversion](https://atomicrevenue.com/expertise/sales-conversion/)
- [Customer Advocacy](https://atomicrevenue.com/expertise/customer-advocacy/)

- Solutions
- [Diagnose](https://www.atomicrevenue.com/audits-and-assessments/)
- [Resolve with Programs](https://www.atomicrevenue.com/solutions/tactical-revenue-operations/)
- [Resolve with Human Capital](https://www.atomicrevenue.com/solutions/human-capital-solutions/)
- [Optimize](https://www.atomicrevenue.com/solutions/optimize/)

#### Contact Us

**Atomic Revenue Headquarters**  
222 S Meramec Ave Suite 202  
Clayton, MO 63105

[(314) 439-1280](tel:3144391280)

**Atomic Revenue West**  
One Cherry Center  
501 S Cherry St.  
Denver, CO 80246

[(970) 988-4004](tel:9709884004)

[Email Us](https://atomicrevenue.com/contact/)

[![Twitter](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/twitter.png)](https://twitter.com/atomicresults) [![Facebook](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/facebook.png)](https://www.facebook.com/atomicrevenue) [![Linkedin](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/linkedin.png)](https://www.linkedin.com/company/4792794/)

© 2025 Atomic Revenue, LLC™ All Rights Reserved. [Privacy Policy](https://atomicrevenue.com/privacy-policy/) | [Sitemap](https://atomicrevenue.com/sitemap.xml)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Philip Jackson, Director, Outcome Success",
    "url" : "https://blog.atomicrevenue.com/author/philip-jackson"
  },
  "dateModified" : "2026-03-11T20:57:50.890Z",
  "datePublished" : "2026-03-11T20:55:07.000Z",
  "headline" : "Why Most Growth Initiatives Fail After the Strategy Meeting",
  "image" : [ "https://blog.atomicrevenue.com/hubfs/Why%20most%20growth%20ainitiatives%20fail%20after%20the%20strategy%20meeting%20Hero%20Image.webp" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.atomicrevenue.com/why-growth-initiatives-fail",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.atomicrevenue.com/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Stacked.png"
    },
    "name" : "Atomic Revenue"
  }
}
```