Is this a trick question? Every company needs revenue operations! But what is it exactly? It is the entire process by which a business brings in dollars to fund its existence. Although many consider revenue operations to be a function of sales and marketing, it’s this exact oversimplification that limits profitability and often proves to be detrimental for small to midsize businesses.
When considering your leadership team, it’s important to reflect on your company’s values. What do your customers and employees value about your organization? Is your business model still relevant today? Will it be relevant to future generations?
Atomic Revenue’s expertise centers around the emerging discipline of Revenue Operations, which combines strategy and tactics for lead generation, sales conversion, and customer advocacy that results in full profit potential. We align all the parts of a business (as many as 150!), measure all outcomes, and empower people through process and data for end-to-end revenue production™ to help companies reach their ultimate objective – real, sustainable growth. So why did we become an EOS® company when we already help our clients in the same cadence?
Quantum Solutions, Inc. is a nationwide, full-service integrator of industrial automation systems. They engineer, implement, upgrade, and support PLC and HMI control systems that improve efficiency and production for the agricultural, paper and pulp, food and beverage, oil and gas, waste-water treatment, chemical, and other industries. For decades, they have implemented systems that ultimately improve the bottom line for their clients. Though existing clients continued to grow, their problem was shortage of new clients, diversification of clients, and stagnant revenue.
Guard911®, SchoolGuard®, and CampusGuard911™ apps put a panic button in the hands of every teacher, employee, or administrator for use in a crisis. The apps simultaneously speed-dial 911, alert the nearest on- and off-duty officers through the sister application, Hero911®, and alert all internal devices and nearby users to an active killer situation.
Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep them spending money even when sales results continue to fall short of expectations. Does this sound familiar?
Our Urgent Care is a group of walk-in urgent medical care clinics designed to replace a visit to the ER. They now have seven locations in the greater St. Louis, St. Charles, and Franklin County areas and continue to grow.
Since Atomic Revenue’s humble beginnings in 2014, Susan Becher Schultz has helped set the foundation for company success. Five years ago she sat at our CEO’s dining room table and helped to put key tools and systems in place that continue to play important roles in company operations today.
On average, according to many notable studies, 37% of any business’s top line revenue is spent in the areas of digital operations, marketing operations, sales operations; and that doesn't even include customer success and customer retention.
At Atomic Revenue we are huge proponents of self-managed teams. Not only do we value the expertise and capability of everyone we hire, but we also recognize the huge opportunity for reducing costs and improving results when management time and energy can focus on progress versus oversight.