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This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers.  Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role.  This leaves many companies in a chicken-and-egg situation because your marketing effort requires leadership to effectively support revenue production which is required to finance another executive salary.  A fractional CMO answers this riddle.

Atomic Revenue today announced that Angela Masching has joined the team as an Executive Partner. In this position, she will be responsible for partnering with clients’ executive teams to define and resolve revenue challenges. She will lead Atomic Revenue’s Financial Operations Planning Division which focuses on financial operations models, pricing strategy, compensation modeling, budgeting, and revenue model analysis for growth stage companies. As a key member of the Atomic Revenue Leadership Team, Angela will help clients pursue investors and grow profits with confidence.