Atomic Revenue specializes in Solving Growth Challenges for B2B Engineering/ Technical Services Firms, and Technology Service Providers, driving predictable profitability. We align all the parts of a business, measure all outcomes, and empower people through process and data for end-to-end revenue production™ to help companies reach their ultimate objective — real, sustainable growth. So why did we choose to run on EOS when we already help our clients in the same cadence?
EOS combines timeless business principles with a set of simple, practical, real-world tools and concepts that help entrepreneurs and businesses meet their goals by mastering EOS’s simple way of operating.
EOS & Atomic Revenue Philosophies Align
We recently came to realize, with >300% year-over-year growth and a leap from 12 team members to 42 in one year, we were not applying our own processes (that we hold our clients accountable for) to grow in an organized, measurable way. You know the old English proverb, “The cobbler’s children are the worst shod”? Well, that was us. Then we learned the details of the Entrepreneurial Operating System (EOS) and had our “a-ha! moment.
Our leadership team quickly realized how much our company needed this streamlined system, and, more importantly, that our revenue operations philosophies needed to align with EOS philosophies — this was the catalyst that made us want to be an EOS company. This proven process was a great fit for us as we already served our clients in the same way, and it provided traction to maintain a higher level of control as we grew at such a rapid pace. It also just so happens, because we are aligned with other companies that also run on EOS, serving those clients is much easier for the Atomic Revenue team and, in turn, our clients with us.
What We Have Gained by Using EOS
By going through EOS processes we have developed better and more systematic use of tools, technologies, and processes that we love and use every day. We have also fully aligned with the EOS model for leadership, accountability and traction. As a result, we have identified our core values, proven processes, and our “3 Uniques". Building upon this base we regularly innovate and improve through our focus days. Running on EOS has given us an even higher level of transparency for the direction of Atomic Revenue, which translates to better outcomes - for our team and our clients.
Running on EOS has enabled us to deepen internal alignment, better processes, and simplified data tracking, all of which translates to accountability and optimum revenue production. A few of the EOS business methods that have helped us gain traction the most include the Vision / Traction Organizer™ and the following:
Defined Leadership Roles and Responsibilities
With new Executive Partners and leadership team members, we needed to clearly define roles and responsibilities. The innate need for me, as CEO, to have my hand in everything was making it difficult to have delineated roles and a reporting structure that didn’t involve me on every level. EOS helped us define those roles, outline responsibilities, and establish an accountability chart for the leadership team. This has revolutionized the way we delegate responsibility. Instead of all the work resting on a couple of people, we delegate and elevate effectively. This important shift allows our leadership team to spend more time working On the Business instead of 100% In the Business Organized Weekly Leadership Meetings Previously, we did not have leadership meetings. With EOS, we now have weekly meetings that follow the recommendations of a Level 10 meeting with a scorecard review and problems/solutions discussions. Our weekly EOS-guided meetings are extremely informative and give us a detailed map of what is currently happening, what needs to happen going forward, and who is accountable for the actions needed.The Tools We Use in Our EOS Process
- EOS Implementation: Ninety.io is our platform of choice to organize teams, facilitate communication, generate traction and provide accountability.
- Core Processes (followed by all): Tallyfy is our platform for documenting core processes and bringing them to life – automating accountability and giving our team real-time visibility into progress.
- Project management: Bizinta facilitates organizing project teams with clients and tracking time against project budgets. Accountability comes with weekly approval of time entries and Project Guides reviewing client invoices before they are issued.
- Accounting: Client invoicing and team invoices are synced from Bizinta with QuickBooks organizing bookkeeping in a way that aligns the way we conduct our business. Providing accountability, financial controls and reporting in a way that helps us run the company as effectively as possible with minimized opportunities for human generated errors.
- CRM: HubSpot tracks all marketing/sales performance data for the department-level accountability meetings, and reports progress on the leadership scorecard.
- Communication: Slack is the most efficient communication tool among all our teams. Ninety.io is utilized to facilitate sharing updates on quarterly Rocks, tackling issues and always having the current accountability chart and V/TO available to the entire company.
Take a Look Under the Hood of Our EOS Engine
Because what we offer is so unique, EOS has helped us clarify and communicate who Atomic Revenue is, how we support our clients, where and when we operate, and, most importantly, our why. EOS helped us clearly establish our mission and create energy and momentum to rally around our core values. This alignment allows us to remind everyone on our team and out in the world who we are.
1. Define Core Values:
- Wicked Smart
- Self-Directed
- Problem Solvers.
- Solving Growth Challenges for
- B2B Engineering/Technical Services Firms
- Technology Service Providers
- Weekly L10 meetings across teams
- Quarterly Focus meeting rhythms for leadership team
- Diagnose, Resolve, Optimize
- Empower People Through Process, Technology and Data
- Deliver Outcomes with Measurable Value
- Enable End-to-End Revenue Production
Why We Recommend EOS to Clients
We recommend EOS for the very same reasons it has made us a better company — regular cadence with the right people in the right seats with the right tools and processes, all unified to increase operational efficiency and improve ROI. The results for us are apparent even in small windows of time — the weekly leadership meetings, quarterly planning for the next 90 days, and review of the last 90 days, inspire attainable goal-setting based on trackable actions.
Atomic Revenue is a data-driven company with data-driven processes. Without data, there is no way to measure business goals and growth and have a roadmap for your future. EOS is also a data-driven process aligned with people and processes that accomplishes shared leadership objectives and facilitates meeting (and exceeding) revenue goals. We are symbiotic –— it has never felt easier to have a strategic plan and be able to share the responsibility of our company’s calculated growth as a team. There is less confusion, less stuff falling off the radar, and more accountability that moves the needle forward. And our clients benefit tremendously from our EOS success.
EOS Benefits Atomic Revenue & Our Clients
Now that Atomic Revenue runs on EOS, every layer of our organization — from contractors to employees to owners — benefits from our leadership team utilizing the EOS model.
We have better company-wide communication and a clear definition of how we deliver scalable and systematic services to our clients through clarity of process and our Revenue Operations formula. If you are interested in learning how EOS might help your company or would like to learn more about the EOS model, please reach out to us anytime: (314) 439-1280
About the Author
Tara is the Visionary of Atomic Revenue, where she continues to problem-solve, innovate, and define the formula for and establish the discipline of revenue operations that launches client growth with stronger foundations and better ROI. As the company's EOS® Visionary, it is her passion to share what she has learned over the course of her career and help other business owners and leaders increase revenue and grow with consistency. She is also a renowned national speaker.
