When sales figures aren’t meeting projected goals, your sales representatives’ performance is often the first thing that’s scrutinized. Though there are a multitude of well-documented reasons why selling issues may exist, hiring the right sales professionals is one of the most important remedies to improve an under-performing sales team. And paying those sales professionals properly is another.
Does your company have a C-Suite Officer in every area of the business? Do you notice inefficiency with so many Chiefs involved when it comes to a gaining consensus on key business decisions and moving those decisions forward?
In a 2016 Harvard Business Review article by Jacques Neatby, he points out:
In Part I of this article, we identified four separate "mindsets" associated with the typical salesperson. To a high degree, success in a sales role is all about three things -- the ability to build a relationship, being able to organize and execute against a defined sales process and finally being comfortable with the assigned sales mindset/role.
Being an effective sales leader with a high-performance sales team requires many skills. It most certainly requires coaching, development, sales training, leadership, and administrative skills. Depending on the level of leadership, it may also require an ability to build sales processes, handle commission and territory planning, create channel strategy, manage sales incentive planning, and more. In its totality, these disciplines comprise only 60% of what a sales leader needs to manage a sales staff with impact and results. So, what about the other 40%? Frankly, it comes down to one essential factor – hiring. We’ll start with this truth: