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Revenue operations focuses on the profitability outcomes that a business is trying to achieve. Most business leaders get revenue operations wrong – they think too narrowly about what it actually entails. The oversimplification of revenue operations limits profitability and impedes growth for any type or size of B2B company. 

Companies of all sizes – from regional business startups to worldwide Fortune 100 companies – are increasingly hiring fractional executives and fractional management. The many advantages have become clear, including depth and breadth of executive expertise, an objective perspective, and a measurable, faster return on investment. 

Is your B2B company, like so many others right now, seeing stagnation in good, qualified leads? Are your salespeople working their lead gen tools without much success? Is lack of new leads tempting you to respond to one of the many social media solicitations for outsourced lead generation services? You’re not alone. More companies are exploring this option but have concerns about how to choose a great B2B lead generation company. 

Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business? 

Atomic Revenue’s expertise centers around the emerging discipline of Revenue Operations, which combines strategy and tactics for lead generation, sales conversion, and customer advocacy that results in full profit potential. We align all the parts of a business (as many as 130!), measure all outcomes, and empower people through process and data for end-to-end revenue production™ to help companies reach their ultimate objective — real, sustainable growth. So why did we choose to run on EOS when we already help our clients in the same cadence?

Is this a trick question? Every company needs revenue operations! But what is it exactly? It is the entire process by which a business brings in dollars to fund its existence. Although many consider revenue operations to be a function of sales and marketing, it’s this exact oversimplification that limits profitability and often proves to be detrimental for small to midsize businesses.

When considering your leadership team, it’s important to reflect on your company’s values. What do your customers and employees value about your organization? Is your business model still relevant today? Will it be relevant to future generations? 

Quantum Solutions, Inc. is a nationwide, full-service integrator of industrial automation systems. They engineer, implement, upgrade, and support PLC and HMI control systems that improve efficiency and production for the agricultural, paper and pulp, food and beverage, oil and gas, waste-water treatment, chemical, and other industries. For decades, they have implemented systems that ultimately improve the bottom line for their clients. Though existing clients continued to grow, their problem was shortage of new clients, diversification of clients, and stagnant revenue.

Guard911®, SchoolGuard®, and CampusGuard911™ apps put a panic button in the hands of every teacher, employee, or administrator for use in a crisis. The apps simultaneously speed-dial 911, alert the nearest on- and off-duty officers through the sister application, Hero911®, and alert all internal devices and nearby users to an active killer situation.

Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep them spending money even when sales results continue to fall short of expectations. Does this sound familiar? What you really need to know is how to lower CAC with data.