Tara Kinney

Recent Posts

Human Capital Solutions & Revenue Operations for Guard911®

Guard911®, SchoolGuard®, and CampusGuard911™ apps put a panic button in the hands of every teacher, employee, or administrator for use in a crisis. The apps simultaneously speed-dial 911, alert the nearest on- and off-duty officers through the sister application, Hero911®, and alert all...

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Using Data to Lower Your Customer Acquisition Costs (CAC)

Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep...

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Our Urgent Care Case Study: Human Capital Solutions

Our Urgent Care is a group of walk-in urgent medical care clinics designed to replace a visit to the ER. They now have seven locations in the greater St. Louis, St. Charles, and Franklin County areas and continue to grow.

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Exit Interview with Susan Becher Schultz

Since Atomic Revenue’s humble beginnings in 2014, Susan Becher Schultz has helped set the foundation for company success. Five years ago she sat at our CEO’s dining room table and helped to put key tools and systems in place that continue to play important roles in company operations today.

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Why You Should Reduce Your Marketing and Sales Budget

On average, according to many notable studies, 37% of any business’s top line revenue is spent in the areas of digital operations, marketing operations, sales operations; and that doesn't even include customer success and customer retention.

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Why is Command and Control Workplace Culture Bad for Business?

At Atomic Revenue we are huge proponents of self-managed teams.  Not only do we value the expertise and capability of everyone we hire, but we also recognize the huge opportunity for reducing costs and improving results when management time and energy can focus on progress versus oversight.

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Enterprise University Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment

Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals.

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Expense Reduction and Revenue Growth Drives Business Valuation

After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs.

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Executing Your Department Budgets Like a CFO

Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.

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What is a Fractional CMO and Why Do I Need One?

This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers.  Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role.  This leaves...

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